{
  "company": {
    "name": "Bloomfire",
    "website": "https://bloomfire.com/",
    "record": "https://startuphistory.org/c/bloomfire.com"
  },
  "status": null,
  "history_since": "2011-07-08T07:31:02.000Z",
  "baseline": {
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    "headline": "The simplest way to spread knowledge",
    "description": "A Bloomfire is a website you create for easily sharing knowledge. It's like your very own mashup of YouTube, Yahoo® Answers, and Facebook – with your people in it, and your logo on it.",
    "evidence": "https://web.archive.org/web/20110708073102/http://www.bloomfire.com/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:29:37.753Z",
  "live_status": null,
  "messaging": [
    {
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      "variants": [
        {
          "headline": "The simplest way to spread knowledge",
          "subhead": "A Bloomfire is a website you create for easily sharing knowledge. It's like your very own mashup of YouTube, Yahoo® Answers, and Facebook – with your people in it, and your logo on it.",
          "observed_at": "2011-07-08T07:31:02.000Z",
          "evidence": "https://web.archive.org/web/20110708073102/http://www.bloomfire.com/",
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        }
      ],
      "headline": "The simplest way to spread knowledge",
      "subhead": "A Bloomfire is a website you create for easily sharing knowledge. It's like your very own mashup of YouTube, Yahoo® Answers, and Facebook – with your people in it, and your logo on it.",
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      "captures": 1,
      "evidence": "https://web.archive.org/web/20110708073102/http://www.bloomfire.com/",
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      "quote_observed_at": "2013-07-03T23:31:55.000Z",
      "variants": [
        {
          "headline": "SOFTWARE THAT CONNECTS PEOPLE WITH INFORMATION AND KNOWLEDGE",
          "subhead": "Bloomfire of Austin, TX enables companies of all sizes and industries to connect people who have knowledge with those who need it, in the office or on the go. Our knowledge management, knowledge base,",
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          "evidence": "https://web.archive.org/web/20130703233155/http://bloomfire.com/",
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      ],
      "headline": "SOFTWARE THAT CONNECTS PEOPLE WITH INFORMATION AND KNOWLEDGE",
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      "captures": 1,
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        {
          "headline": "Ignite Results. Together.",
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      "headline": "Ignite Results. Together.",
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        {
          "headline": "Bloomfire Knowledge Sharing Software - Bloomfire",
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          "evidence_kind": "internet_archive"
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      ],
      "headline": "Bloomfire helps companies make smarter decisions through improved knowledge sharing.",
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        {
          "headline": "Unlock your potential with knowledge management software that delivers 9X productivity gains",
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          "observed_at": "2024-07-02T22:38:02.000Z",
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          "headline": "Empower Your Employees with Bloomfire’s Award-Winning Knowledge Management Solution",
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          "headline": "Empower Your Employees with Bloomfire’s Award-Winning Knowledge Management Solution",
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          "headline": "Empower Your Employees with Bloomfire’s Award-Winning AI Knowledge Management Software",
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      "headline": "Empower Your Employees with Bloomfire’s Award-Winning AI Knowledge Management Software",
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          "headline": "Better Context. Better Governance. Better AI.",
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        "to": "2013-07-03T23:31:55.000Z"
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        "to": "2013-07-03T23:31:55.000Z"
      },
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      "kind": "headline",
      "label": "Headline",
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      "between": {
        "from": "2013-07-03T23:31:55.000Z",
        "to": "2015-01-08T04:55:04.000Z"
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      "between": {
        "from": "2013-07-03T23:31:55.000Z",
        "to": "2015-01-08T04:55:04.000Z"
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      "evidence_kind": "internet_archive",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Bloomfire helps companies make smarter decisions through improved knowledge sharing.” to “The Knowledge Management Platform To Grow Your Collective Intelligence”.",
      "between": {
        "from": "2021-01-06T22:25:58.000Z",
        "to": "2022-07-01T09:27:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701092750/https://bloomfire.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Knowledge Management Platform To Grow Your Collective Intelligence” to “Unlock your potential with knowledge management software that delivers 9X productivity gains”.",
      "between": {
        "from": "2022-07-01T09:27:50.000Z",
        "to": "2024-07-02T22:38:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20240702223802/https://bloomfire.com/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Unlock your potential with knowledge management software that delivers 9X productivity gains” to “Empower Your Employees with Bloomfire’s Award-Winning Knowledge Management Solution”.",
      "between": {
        "from": "2024-07-02T22:38:02.000Z",
        "to": "2026-02-01T23:40:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20260201234040/https://bloomfire.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
      "n": 8,
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      "before_evidence": "https://web.archive.org/web/20240702223802/https://bloomfire.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-07-02T22:38:02.000Z",
        "to": "2026-02-01T23:40:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20260201234040/https://bloomfire.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 9,
      "id": "page-a62afb2e06992cfe6cd65ea9a43abb70166162b0182462e9a65223041aadddb1:8146bcb6b589f31f393949d3164f4187942216151e3cd02823ae7f98dc93bfa7:customers_added:eb057c78b1361d33",
      "before_evidence": "https://web.archive.org/web/20260715194217/https://bloomfire.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Partstown, McKee Foods, Aetna and Enterprise Intelligence Background.",
      "between": {
        "from": "2026-07-15T19:42:17.000Z",
        "to": "2026-11-06T14:29:37.753Z"
      },
      "evidence": "https://bloomfire.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 10,
      "id": "page-a62afb2e06992cfe6cd65ea9a43abb70166162b0182462e9a65223041aadddb1:8146bcb6b589f31f393949d3164f4187942216151e3cd02823ae7f98dc93bfa7:headline:2db866abff5543cf",
      "before_evidence": "https://web.archive.org/web/20260715194217/https://bloomfire.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Empower Your Employees with Bloomfire’s Award-Winning AI Knowledge Management Software” to “Better Context. Better Governance. Better AI.”.",
      "between": {
        "from": "2026-07-15T19:42:17.000Z",
        "to": "2026-11-06T14:29:37.753Z"
      },
      "evidence": "https://bloomfire.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-a62afb2e06992cfe6cd65ea9a43abb70166162b0182462e9a65223041aadddb1:8146bcb6b589f31f393949d3164f4187942216151e3cd02823ae7f98dc93bfa7:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20260715194217/https://bloomfire.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2026-07-15T19:42:17.000Z",
        "to": "2026-11-06T14:29:37.753Z"
      },
      "evidence": "https://bloomfire.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Recent homepage and positioning changes at Bloomfire",
    "summary": "Bloomfire has updated its homepage headline, added customer logos, and removed its pricing page link, with earlier changes showing mentions of SOC 2 compliance and employee-focused messaging.",
    "points": [
      {
        "text": "Between July 2026 and November 2026, Bloomfire changed its homepage headline from “Empower Your Employees with Bloomfire’s Award-Winning AI Knowledge Management Software” to “Better Context. Better Governance. Better AI.”.",
        "kind": "fact",
        "changes": [
          10
        ]
      },
      {
        "text": "Between July 2026 and November 2026, Bloomfire added homepage customer logos for Partstown, McKee Foods, Aetna and Enterprise Intelligence Background.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "Between July 2026 and November 2026, Bloomfire removed its pricing page link from the website.",
        "kind": "fact",
        "changes": [
          11
        ]
      },
      {
        "text": "Between July 2024 and February 2026, Bloomfire’s mention of SOC 2 compliance and its employee-focused headline is consistent with emphasis on security assurances for users.",
        "kind": "interpretation",
        "changes": [
          7,
          8
        ]
      }
    ],
    "written_at": "2026-11-07T15:13:44.344Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Bloomfire” company record, https://startuphistory.org/c/bloomfire.com"
}