{
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    "name": "Blobr",
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    "record": "https://startuphistory.org/c/blobr.io"
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          "evidence_kind": "internet_archive"
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        {
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      "headline": "Build and grow your API business",
      "subhead": "Get an API developer portal that converts more and boosts sales. Provide a fast and personalized onboarding experience from discovery to integration. Analyze your portal user’s behavior and API real-t",
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      "captures": 2,
      "evidence": "https://web.archive.org/web/20230723041906/https://www.blobr.io/",
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      "seen": {
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      "quote_observed_at": "2024-02-29T16:05:43.000Z",
      "variants": [
        {
          "headline": "Missing information leads to bad decisions.",
          "subhead": "Never miss business insights when you need them. Blobr is the AI assistant connected to all your tools that helps you get actionable insights, 100x faster.",
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          "evidence": "https://web.archive.org/web/20240229160543/https://www.blobr.io/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Missing information leads to bad decisions.",
      "subhead": "Never miss business insights when you need them. Blobr is the AI assistant connected to all your tools that helps you get actionable insights, 100x faster.",
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      "to": "2024-02-29T16:05:43.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240229160543/https://www.blobr.io/",
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      "seen": {
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          "headline": "Your AI to optimize Google Ads spending",
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          "evidence_kind": "internet_archive"
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        {
          "headline": "Run Google Ads Like a Pro",
          "subhead": "Get access to an AI twin of Google Ads experts, trained to understand your business and apply their winning strategies.",
          "observed_at": "2025-07-08T04:31:48.000Z",
          "evidence": "https://web.archive.org/web/20250708043148/https://www.blobr.io/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Run Google Ads Like a Pro",
      "subhead": "Get access to an AI twin of Google Ads experts, trained to understand your business and apply their winning strategies.",
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      "to": "2025-07-08T04:31:48.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250708043148/https://www.blobr.io/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "headline": "AI agents that do the Google Ads work you don’t have time for",
          "subhead": "Get access to an AI twin of Google Ads experts, trained to understand your business and apply their winning strategies.",
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      "headline": "Your AI teammate for Google Ads",
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      "to": "2026-05-10T23:52:42.000Z",
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      "evidence_kind": "internet_archive",
      "seen": {
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      "kind": "headline",
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      "summary": "Changed its homepage headline from “A new way to grow and scale your API business” to “The business and product layer for your APIs. Free trial ->”.",
      "between": {
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      "summary": "Added a free sign-up or free trial.",
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        "to": "2021-01-23T17:05:58.000Z"
      },
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The business and product layer for your APIs. Free trial ->” to “Create the best API experience”.",
      "between": {
        "from": "2021-01-23T17:05:58.000Z",
        "to": "2021-07-23T15:54:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20210723155434/https://www.blobr.io/",
      "evidence_kind": "internet_archive",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Create the best API experience” to “Distributing APIs made simple”.",
      "between": {
        "from": "2021-07-23T15:54:34.000Z",
        "to": "2022-07-01T23:11:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701231124/https://www.blobr.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
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      "before_evidence": "https://web.archive.org/web/20220701231124/https://www.blobr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Distributing APIs made simple” to “Ecommerce for your API”.",
      "between": {
        "from": "2022-07-01T23:11:24.000Z",
        "to": "2023-02-02T18:04:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20230202180401/https://www.blobr.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
      "n": 6,
      "id": "page-560838394095d2f953d78c283b9fab08ac12f2b4a726f5cbb28caebf19cdd904:3ab44b53e9be7246a5207cdef7eede8b1d765abcd1ca9c025a9579995ba3b0d9:headline:053c2f9acd7f30da",
      "before_evidence": "https://web.archive.org/web/20230202180401/https://www.blobr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Ecommerce for your API” to “Build and grow your API business”.",
      "between": {
        "from": "2023-02-02T18:04:01.000Z",
        "to": "2023-07-23T04:19:06.000Z"
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      "evidence": "https://web.archive.org/web/20230723041906/https://www.blobr.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "id": "page-560838394095d2f953d78c283b9fab08ac12f2b4a726f5cbb28caebf19cdd904:3ab44b53e9be7246a5207cdef7eede8b1d765abcd1ca9c025a9579995ba3b0d9:traction:15b2a5ee4f877054",
      "before_evidence": "https://web.archive.org/web/20230202180401/https://www.blobr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “200+ companies” on its homepage (was “100+ companies”).",
      "between": {
        "from": "2023-02-02T18:04:01.000Z",
        "to": "2023-07-23T04:19:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20230723041906/https://www.blobr.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 8,
      "id": "classifier-3ab44b53e9be7246a5207cdef7eede8b1d765abcd1ca9c025a9579995ba3b0d9:78707ecebfaab9cfb0a5d17c859388640113e24b152e1a6a3085cbe0d2f4717a:repositioning",
      "before_evidence": "https://web.archive.org/web/20230723041906/https://www.blobr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Build and grow your API business” to “Missing information leads to bad decisions.”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2023-07-23T04:19:06.000Z",
        "to": "2024-02-29T16:05:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20240229160543/https://www.blobr.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 9,
      "id": "classifier-78707ecebfaab9cfb0a5d17c859388640113e24b152e1a6a3085cbe0d2f4717a:be525b84f49e9bee75949be24c4aee1df0dc271b5bea15cf6fe72b6bf2be0b79:repositioning",
      "before_evidence": "https://web.archive.org/web/20240229160543/https://www.blobr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Missing information leads to bad decisions.” to “Your AI to optimize Google Ads spending”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2024-02-29T16:05:43.000Z",
        "to": "2025-01-10T05:11:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20250110051135/https://www.blobr.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 10,
      "id": "page-be525b84f49e9bee75949be24c4aee1df0dc271b5bea15cf6fe72b6bf2be0b79:d8db0c0599b1e36dbae91b9d05e9bd6a95d76e326cefaa8183786f450e704768:headline:354833f77aa98b16",
      "before_evidence": "https://web.archive.org/web/20250110051135/https://www.blobr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your AI to optimize Google Ads spending” to “Run Google Ads Like a Pro”.",
      "between": {
        "from": "2025-01-10T05:11:35.000Z",
        "to": "2025-07-08T04:31:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708043148/https://www.blobr.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-d8db0c0599b1e36dbae91b9d05e9bd6a95d76e326cefaa8183786f450e704768:affb554c97c43f767badc331ab99f39b1fed4159b0c850997bdb18e0f8b98098:headline:52cdb11d939086d9",
      "before_evidence": "https://web.archive.org/web/20250708043148/https://www.blobr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Run Google Ads Like a Pro” to “AI agents that do the Google Ads work you don’t have time for”.",
      "between": {
        "from": "2025-07-08T04:31:48.000Z",
        "to": "2026-01-03T02:02:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20260103020220/https://www.blobr.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-affb554c97c43f767badc331ab99f39b1fed4159b0c850997bdb18e0f8b98098:eb9b052f41e8664f168199891fe076693a06433a1b79080547596758f8d24b7a:headline:e266dbbe5300e867",
      "before_evidence": "https://web.archive.org/web/20260103020220/https://www.blobr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AI agents that do the Google Ads work you don’t have time for” to “Your AI teammate for Google Ads”.",
      "between": {
        "from": "2026-01-03T02:02:20.000Z",
        "to": "2026-05-10T23:52:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20260510235242/https://www.blobr.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Blobr” company record, https://startuphistory.org/c/blobr.io"
}