{
  "company": {
    "name": "Blink Last Mile",
    "website": "https://blinklastmile.com/",
    "record": "https://startuphistory.org/c/blinklastmile.com"
  },
  "status": null,
  "history_since": "2020-09-23T00:09:36.000Z",
  "baseline": {
    "snapshot_id": "26e8a34eac19093aeb09b195840210a58f948a38c35ed2270f0b3d5305542b74",
    "observed_at": "2020-09-23T00:09:36.000Z",
    "headline": "Delivering satisfaction to",
    "description": "Consegna i tuoi prodotti in giornata. Blink offre consegne sostenibili, veloci e in fascia oraria per e-commerce, negozi e servizi professionali. Attivi in Milano e hinterland.",
    "evidence": "https://web.archive.org/web/20200923000936/https://blinklastmile.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2020-09-23T00:09:36.000Z",
      "variants": [
        {
          "headline": "Delivering satisfaction to",
          "subhead": "Consegna i tuoi prodotti in giornata. Blink offre consegne sostenibili, veloci e in fascia oraria per e-commerce, negozi e servizi professionali. Attivi in Milano e hinterland.",
          "observed_at": "2020-09-23T00:09:36.000Z",
          "evidence": "https://web.archive.org/web/20200923000936/https://blinklastmile.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Delivering satisfaction to",
      "subhead": "Consegna i tuoi prodotti in giornata. Blink offre consegne sostenibili, veloci e in fascia oraria per e-commerce, negozi e servizi professionali. Attivi in Milano e hinterland.",
      "from": "2020-09-23T00:09:36.000Z",
      "to": "2020-09-23T00:09:36.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200923000936/https://blinklastmile.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-09-23T00:09:36.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-18T08:26:01.000Z",
      "variants": [
        {
          "headline": "Last-mile delivery al servizio dell'e-commerce",
          "subhead": "Consegna i tuoi prodotti in giornata. Blink offre consegne sostenibili, veloci e in fascia oraria per e-commerce, negozi e servizi professionali. Attivi in Milano e hinterland.",
          "observed_at": "2021-01-18T08:26:01.000Z",
          "evidence": "https://web.archive.org/web/20210118082601/https://www.blinklastmile.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Last-mile delivery al servizio dell'e-commerce",
      "subhead": "Consegna i tuoi prodotti in giornata. Blink offre consegne sostenibili, veloci e in fascia oraria per e-commerce, negozi e servizi professionali. Attivi in Milano e hinterland.",
      "from": "2021-01-18T08:26:01.000Z",
      "to": "2021-01-18T08:26:01.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210118082601/https://www.blinklastmile.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-18T08:26:01.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-02-23T22:37:17.000Z",
      "variants": [
        {
          "headline": "Acquista adesso, ricevi in 2 ore.",
          "subhead": "Acquista adesso, ricevi in 2 ore. Acquista sui siti dei tuoi brand preferiti e ricevi gli acquisti entro 2 ore, o in una fascia oraria a tua scelta.",
          "observed_at": "2021-07-27T19:22:41.000Z",
          "evidence": "https://web.archive.org/web/20210727192241/https://blinklastmile.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Compra ora, ricevi in 2 ore.",
          "subhead": "Acquista adesso, ricevi in 2 ore. Acquista sui siti dei tuoi brand preferiti e ricevi gli acquisti entro 2 ore, o in una fascia oraria a tua scelta.",
          "observed_at": "2022-02-11T14:12:11.000Z",
          "evidence": "https://web.archive.org/web/20220211141211/https://www.blinklastmile.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Compra ora, ricevi in 2 ore.",
          "subhead": "Acquista adesso, ricevi in 2 ore. Acquista sui siti dei tuoi brand preferiti e ricevi gli acquisti entro 2 ore, o in una fascia oraria a tua scelta.",
          "observed_at": "2022-07-04T03:04:01.000Z",
          "evidence": "https://web.archive.org/web/20220704030401/https://blinklastmile.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Compra ora, ricevi in 2 ore.",
          "subhead": "Acquista adesso, ricevi in 2 ore. Acquista sui siti dei tuoi brand preferiti e ricevi gli acquisti entro 2 ore, o in una fascia oraria a tua scelta.",
          "observed_at": "2023-02-23T22:37:17.000Z",
          "evidence": "https://web.archive.org/web/20230223223717/https://www.blinklastmile.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Compra ora, ricevi in 2 ore.",
      "subhead": "Acquista adesso, ricevi in 2 ore. Acquista sui siti dei tuoi brand preferiti e ricevi gli acquisti entro 2 ore, o in una fascia oraria a tua scelta.",
      "from": "2021-07-27T19:22:41.000Z",
      "to": "2023-02-23T22:37:17.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20230223223717/https://www.blinklastmile.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-07-27T19:22:41.000Z",
          "to": "2023-02-23T22:37:17.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-26e8a34eac19093aeb09b195840210a58f948a38c35ed2270f0b3d5305542b74:191da684d18b9e708e4e7c75b65eb8400ba35212cfc668ff3d333fa953baa74e:headline:6080a59f1b1414be",
      "before_evidence": "https://web.archive.org/web/20200923000936/https://blinklastmile.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Delivering satisfaction to” to “Last-mile delivery al servizio dell'e-commerce”.",
      "between": {
        "from": "2020-09-23T00:09:36.000Z",
        "to": "2021-01-18T08:26:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20210118082601/https://www.blinklastmile.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-191da684d18b9e708e4e7c75b65eb8400ba35212cfc668ff3d333fa953baa74e:bc9fa07b8a477c9280065ead2510a9e36239f8bf8b15d1acbb2b153d045faaaf:headline:c0aaeeb888e4382e",
      "before_evidence": "https://web.archive.org/web/20210118082601/https://www.blinklastmile.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Last-mile delivery al servizio dell'e-commerce” to “Acquista adesso, ricevi in 2 ore.”.",
      "between": {
        "from": "2021-01-18T08:26:01.000Z",
        "to": "2021-07-27T19:22:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20210727192241/https://blinklastmile.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-bc9fa07b8a477c9280065ead2510a9e36239f8bf8b15d1acbb2b153d045faaaf:97210ae07eab6886613d1b8ca8b70a4da91776aa8d52d5fb16c515d9181c3a1a:logos:013fe0ec2ea2a449",
      "before_evidence": "https://web.archive.org/web/20210727192241/https://blinklastmile.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: La Milanesa, Diego dalla Palma, Carpe Diem, Ambroeus, Y-Combinator, Comune di Milano, Polihub, Urban Mobility and 1 more.",
      "between": {
        "from": "2021-07-27T19:22:41.000Z",
        "to": "2022-02-11T14:12:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20220211141211/https://www.blinklastmile.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-97210ae07eab6886613d1b8ca8b70a4da91776aa8d52d5fb16c515d9181c3a1a:ed82e505b0dc0a403593bed78398e0a8de626cf2a1180a9b55b505f6b98036e9:logos:a490a3e500cd0276",
      "before_evidence": "https://web.archive.org/web/20220211141211/https://www.blinklastmile.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: wovo, laylacosmetics, formula12, cardamomo, adesso, fitporn, ketofood, mindthegum and 3 more.",
      "between": {
        "from": "2022-02-11T14:12:11.000Z",
        "to": "2022-07-04T03:04:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20220704030401/https://blinklastmile.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Blink Last Mile homepage messaging and logo additions",
    "summary": "Blink Last Mile updated its homepage headlines related to last-mile delivery and added multiple logos to its site over time.",
    "points": [
      {
        "text": "Between September 2020 and January 2021, Blink Last Mile changed its homepage headline from “Delivering satisfaction to” to “Last-mile delivery al servizio dell'e-commerce”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2021 and July 2021, Blink Last Mile changed its homepage headline from “Last-mile delivery al servizio dell'e-commerce” to “Acquista adesso, ricevi in 2 ore.”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2021 and February 2022, Blink Last Mile added homepage logos including La Milanesa, Diego dalla Palma, Carpe Diem, Ambroeus, Y-Combinator, Comune di Milano, Polihub, Urban Mobility and 1 more.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between February 2022 and July 2022, Blink Last Mile added homepage logos including wovo, laylacosmetics, formula12, cardamomo, adesso, fitporn, ketofood, mindthegum and 3 more.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T21:14:05.109Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Blink Last Mile” company record, https://startuphistory.org/c/blinklastmile.com"
}