{
  "company": {
    "name": "Bizible Marketing Analytics",
    "website": "https://bizible.com/",
    "record": "https://startuphistory.org/c/bizible.com"
  },
  "status": null,
  "history_since": "2009-04-23T07:48:22.000Z",
  "baseline": {
    "snapshot_id": "29e9a2ffc1d8d3a51797583cd64a11cceab0ebdff0bc93b4189a689d4463a6d4",
    "observed_at": "2009-04-23T07:48:22.000Z",
    "headline": "bizible.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20090423074822/http://bizible.com:80/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$3.99 / mo",
            "$4.99 / year",
            "$1.19 / mo",
            "$8.99 / yr"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2011-02-07T16:21:25.000Z",
      "variants": [
        {
          "headline": "bizible.com",
          "subhead": null,
          "observed_at": "2009-04-23T07:48:22.000Z",
          "evidence": "https://web.archive.org/web/20090423074822/http://bizible.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "bizible.com",
          "subhead": null,
          "observed_at": "2011-02-07T16:21:25.000Z",
          "evidence": "https://web.archive.org/web/20110207162125/http://bizible.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "bizible.com",
      "subhead": null,
      "from": "2009-04-23T07:48:22.000Z",
      "to": "2011-02-07T16:21:25.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20110207162125/http://bizible.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2009-04-23T07:48:22.000Z",
          "to": "2011-02-07T16:21:25.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2012-09-08T14:55:47.000Z",
      "variants": [
        {
          "headline": "All-In-One Marketing Software for Small Business",
          "subhead": "All-In-One marketing software for small, local businesses. Get found online today with our easy but powerful, fully hosted marketing software solution.",
          "observed_at": "2012-09-08T14:55:47.000Z",
          "evidence": "https://web.archive.org/web/20120908145547/http://bizible.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "All-In-One Marketing Software for Small Business",
      "subhead": "All-In-One marketing software for small, local businesses. Get found online today with our easy but powerful, fully hosted marketing software solution.",
      "from": "2012-09-08T14:55:47.000Z",
      "to": "2012-09-08T14:55:47.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20120908145547/http://bizible.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2012-09-08T14:55:47.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2015-01-02T16:17:54.000Z",
      "variants": [
        {
          "headline": "Make Profitable Marketing Decisions",
          "subhead": "Close the marketing loop and make profitable marketing decisions based on real sales data inside Salesforce.com with Bizible Analytics. AdWords ROI reporting, CMO dashboard, and more!",
          "observed_at": "2015-01-02T16:17:54.000Z",
          "evidence": "https://web.archive.org/web/20150102161754/http://www.bizible.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Make Profitable Marketing Decisions",
      "subhead": "Close the marketing loop and make profitable marketing decisions based on real sales data inside Salesforce.com with Bizible Analytics. AdWords ROI reporting, CMO dashboard, and more!",
      "from": "2015-01-02T16:17:54.000Z",
      "to": "2015-01-02T16:17:54.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150102161754/http://www.bizible.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-01-02T16:17:54.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-07-02T05:30:33.000Z",
      "variants": [
        {
          "headline": "Revenue Attribution & Planning",
          "subhead": "Bizible's B2B marketing attribution and revenue planning software enables hundreds of companies to measure and plan for revenue.",
          "observed_at": "2017-07-02T05:30:33.000Z",
          "evidence": "https://web.archive.org/web/20170702053033/http://www.bizible.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Revenue Attribution & Planning",
      "subhead": "Bizible's B2B marketing attribution and revenue planning software enables hundreds of companies to measure and plan for revenue.",
      "from": "2017-07-02T05:30:33.000Z",
      "to": "2017-07-02T05:30:33.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170702053033/http://www.bizible.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-07-02T05:30:33.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-07-03T08:39:48.000Z",
      "variants": [
        {
          "headline": "Introducing Bizible Discover",
          "subhead": "Bizible's B2B marketing attribution and revenue planning software enables hundreds of companies to measure and plan for revenue.",
          "observed_at": "2018-07-03T08:39:48.000Z",
          "evidence": "https://web.archive.org/web/20180703083948/https://www.bizible.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Introducing Bizible Discover",
      "subhead": "Bizible's B2B marketing attribution and revenue planning software enables hundreds of companies to measure and plan for revenue.",
      "from": "2018-07-03T08:39:48.000Z",
      "to": "2018-07-03T08:39:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180703083948/https://www.bizible.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-07-03T08:39:48.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-01-06T06:11:59.000Z",
      "variants": [
        {
          "headline": "Marketing-Powered Growth",
          "subhead": "Bizible's B2B marketing attribution and revenue planning software enables hundreds of companies to measure and plan for revenue.",
          "observed_at": "2020-01-06T06:11:59.000Z",
          "evidence": "https://web.archive.org/web/20200106061159/https://www.bizible.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Marketing-Powered Growth",
      "subhead": "Bizible's B2B marketing attribution and revenue planning software enables hundreds of companies to measure and plan for revenue.",
      "from": "2020-01-06T06:11:59.000Z",
      "to": "2020-01-06T06:11:59.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200106061159/https://www.bizible.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-01-06T06:11:59.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-03T22:28:40.000Z",
      "variants": [
        {
          "headline": "Bizible | B2B Marketing Attribution & Planning Software",
          "subhead": "Bizibles B2B marketing attribution and revenue planning software enables hundreds of companies to measure and plan for revenue.",
          "observed_at": "2021-01-03T22:28:40.000Z",
          "evidence": "https://web.archive.org/web/20210103222840/https://www.bizible.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Bizible | B2B Marketing Attribution & Planning Software",
      "subhead": "Bizibles B2B marketing attribution and revenue planning software enables hundreds of companies to measure and plan for revenue.",
      "from": "2021-01-03T22:28:40.000Z",
      "to": "2021-01-03T22:28:40.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210103222840/https://www.bizible.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-03T22:28:40.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-29e9a2ffc1d8d3a51797583cd64a11cceab0ebdff0bc93b4189a689d4463a6d4:9bc17e2ba035369c8ca89cf6767711fa408db6b45ea79dc7e9549653dbc15c39:pricing:7d6c0d5e9115098a",
      "before_evidence": "https://web.archive.org/web/20090423074822/http://bizible.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $3.99 / mo, $4.99 / year, $1.19 / mo and $8.99 / yr to $4.99 / mo and $1.19 / mo.",
      "between": {
        "from": "2009-04-23T07:48:22.000Z",
        "to": "2011-02-07T16:21:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20110207162125/http://bizible.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 2,
      "id": "page-e9b5ca684b565634dbb0fae317c0a76cf101873cb18a68a79c4a3a1d254a5963:ce3ec9d728ee78df14a52742a310741a191f00cf6d7aab133a4276cb90771b2d:headline:e7a798e63a1f4da0",
      "before_evidence": "https://web.archive.org/web/20120908145547/http://bizible.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “All-In-One Marketing Software for Small Business” to “Make Profitable Marketing Decisions”.",
      "between": {
        "from": "2012-09-08T14:55:47.000Z",
        "to": "2015-01-02T16:17:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20150102161754/http://www.bizible.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-e9b5ca684b565634dbb0fae317c0a76cf101873cb18a68a79c4a3a1d254a5963:ce3ec9d728ee78df14a52742a310741a191f00cf6d7aab133a4276cb90771b2d:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20120908145547/http://bizible.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2012-09-08T14:55:47.000Z",
        "to": "2015-01-02T16:17:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20150102161754/http://www.bizible.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-e9b5ca684b565634dbb0fae317c0a76cf101873cb18a68a79c4a3a1d254a5963:ce3ec9d728ee78df14a52742a310741a191f00cf6d7aab133a4276cb90771b2d:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20120908145547/http://bizible.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2012-09-08T14:55:47.000Z",
        "to": "2015-01-02T16:17:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20150102161754/http://www.bizible.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-ce3ec9d728ee78df14a52742a310741a191f00cf6d7aab133a4276cb90771b2d:a175be31c1be74261cb4c785625276206458a1bcff2c8c1f015e0313f02df9bd:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20150102161754/http://www.bizible.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2015-01-02T16:17:54.000Z",
        "to": "2016-01-06T16:43:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20160106164341/http://www.bizible.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "page-a175be31c1be74261cb4c785625276206458a1bcff2c8c1f015e0313f02df9bd:3f9037e3f89bce6a58dee526a72626dd7f7ee9893e6cb1f51467967b0a4ea632:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20160106164341/http://www.bizible.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2016-01-06T16:43:41.000Z",
        "to": "2017-07-02T05:30:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20170702053033/http://www.bizible.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 7,
      "id": "page-3f9037e3f89bce6a58dee526a72626dd7f7ee9893e6cb1f51467967b0a4ea632:d5698da4451644342ebfc640e3a26df102340b83ae08c22c75a207eb9fc1d69c:headline:af63c3d5d5d7bba9",
      "before_evidence": "https://web.archive.org/web/20170702053033/http://www.bizible.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Revenue Attribution & Planning” to “Introducing Bizible Discover”.",
      "between": {
        "from": "2017-07-02T05:30:33.000Z",
        "to": "2018-07-03T08:39:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20180703083948/https://www.bizible.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-d5698da4451644342ebfc640e3a26df102340b83ae08c22c75a207eb9fc1d69c:0ceb82d8d4f5ed89741b58215c3d274066540ac8408ee4367a91453719990d1c:headline:e03b9a4926037344",
      "before_evidence": "https://web.archive.org/web/20180703083948/https://www.bizible.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Introducing Bizible Discover” to “Marketing-Powered Growth”.",
      "between": {
        "from": "2018-07-03T08:39:48.000Z",
        "to": "2020-01-06T06:11:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20200106061159/https://www.bizible.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Bizible Marketing Analytics updates messaging and access model",
    "summary": "Bizible Marketing Analytics has changed how visitors access the product and how it describes its offering, including adding a pricing page and updating homepage headlines.",
    "points": [
      {
        "text": "Between January 2015 and January 2016, Bizible Marketing Analytics added a pricing page.",
        "kind": "fact",
        "changes": [
          5
        ]
      },
      {
        "text": "Between January 2016 and July 2017, Bizible Marketing Analytics changed its go-to-market so that visitors were asked to book a demo instead of using a previously available free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          4,
          6
        ]
      },
      {
        "text": "Between July 2017 and July 2018, Bizible Marketing Analytics changed its homepage headline from “Revenue Attribution & Planning” to “Introducing Bizible Discover”.",
        "kind": "fact",
        "changes": [
          7
        ]
      },
      {
        "text": "Between July 2018 and January 2020, Bizible Marketing Analytics changed its homepage headline from “Introducing Bizible Discover” to “Marketing-Powered Growth”.",
        "kind": "fact",
        "changes": [
          8
        ]
      }
    ],
    "written_at": "2026-11-07T15:08:10.280Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Bizible Marketing Analytics” company record, https://startuphistory.org/c/bizible.com"
}