{
  "company": {
    "name": "Osky",
    "website": "https://bit.ly/",
    "record": "https://startuphistory.org/c/bit.ly"
  },
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  "history_since": "2008-10-14T05:40:28.000Z",
  "baseline": {
    "snapshot_id": "278bcccf9b5cf4401f8e1caa8b39680d4a9579c669f80a964924883ab28abec5",
    "observed_at": "2008-10-14T05:40:28.000Z",
    "headline": "bit.ly, a simple url shortener",
    "description": null,
    "evidence": "https://web.archive.org/web/20081014054028/http://www.bit.ly:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:28:53.951Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2009-07-01T09:24:57.000Z",
      "variants": [
        {
          "headline": "bit.ly, a simple url shortener",
          "subhead": null,
          "observed_at": "2008-10-14T05:40:28.000Z",
          "evidence": "https://web.archive.org/web/20081014054028/http://www.bit.ly:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "bit.ly, a simple url shortener",
          "subhead": null,
          "observed_at": "2009-01-03T21:34:30.000Z",
          "evidence": "https://web.archive.org/web/20090103213430/http://www.bit.ly:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "bit.ly, a simple url shortener",
          "subhead": null,
          "observed_at": "2009-07-01T09:24:57.000Z",
          "evidence": "https://web.archive.org/web/20090701092457/http://bit.ly/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "bit.ly, a simple url shortener",
      "subhead": null,
      "from": "2008-10-14T05:40:28.000Z",
      "to": "2009-07-01T09:24:57.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20090701092457/http://bit.ly/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2008-10-14T05:40:28.000Z",
          "to": "2009-07-01T09:24:57.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2010-01-01T19:46:29.000Z",
      "variants": [
        {
          "headline": "Enter your long link or file here:",
          "subhead": null,
          "observed_at": "2010-01-01T19:46:29.000Z",
          "evidence": "https://web.archive.org/web/20100101194629/http://bit.ly:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Enter your long link or file here:",
      "subhead": null,
      "from": "2010-01-01T19:46:29.000Z",
      "to": "2010-01-01T19:46:29.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20100101194629/http://bit.ly:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2010-01-01T19:46:29.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2011-01-01T01:00:54.000Z",
      "variants": [
        {
          "headline": "What's bit.ly?",
          "subhead": "bit.ly, a simple url shortener",
          "observed_at": "2010-07-01T02:29:35.000Z",
          "evidence": "https://web.archive.org/web/20100701022935/http://bit.ly:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "bit.ly | Basic | a simple URL shortener",
          "subhead": "bit.ly, a simple url shortener",
          "observed_at": "2011-01-01T01:00:54.000Z",
          "evidence": "https://web.archive.org/web/20110101010054/http://bit.ly:80/?",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "bit.ly | Basic | a simple URL shortener",
      "subhead": "bit.ly, a simple url shortener",
      "from": "2010-07-01T02:29:35.000Z",
      "to": "2011-01-01T01:00:54.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20110101010054/http://bit.ly:80/?",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2011-01-01T01:00:54.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:28:53.951Z",
      "variants": [
        {
          "headline": "Understand what clicks with your audience",
          "subhead": "Bitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more clicks, and more sales.",
          "observed_at": "2026-11-06T14:28:53.951Z",
          "evidence": "https://bitly.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Understand what clicks with your audience",
      "subhead": "Bitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more clicks, and more sales.",
      "from": "2026-11-06T14:28:53.951Z",
      "to": "2026-11-06T14:28:53.951Z",
      "captures": 1,
      "evidence": "https://bitly.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T14:28:53.951Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-8ddb95870b7bd465609b3144a7e92d818132f1f2f1f90aefa9dba23e10cf7611:7b77aff41714600bf505368c9bec8efb973e6bf5680aaca8ab5338d8e8f51e6d:headline:bd5689897f7e0ec9",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Enter your long link or file here:” to “What's bit.ly?”.",
      "between": {
        "from": "2010-01-01T19:46:29.000Z",
        "to": "2010-07-01T02:29:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20100701022935/http://bit.ly:80/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
      "n": 2,
      "id": "page-8ddb95870b7bd465609b3144a7e92d818132f1f2f1f90aefa9dba23e10cf7611:7b77aff41714600bf505368c9bec8efb973e6bf5680aaca8ab5338d8e8f51e6d:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20100101194629/http://bit.ly:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2010-01-01T19:46:29.000Z",
        "to": "2010-07-01T02:29:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20100701022935/http://bit.ly:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-5f0adc5387ff07d9747ec8ff8a1225fcbb793e490cae42def03c2d8ed0afb477:0239949cf309922f68071142913a1ebd25f82ab219e985ff1500c13f5055926c:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20110101010054/http://bit.ly:80/?",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2011-01-01T01:00:54.000Z",
        "to": "2026-11-06T14:28:53.951Z"
      },
      "evidence": "https://bitly.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-5f0adc5387ff07d9747ec8ff8a1225fcbb793e490cae42def03c2d8ed0afb477:0239949cf309922f68071142913a1ebd25f82ab219e985ff1500c13f5055926c:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20110101010054/http://bit.ly:80/?",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2011-01-01T01:00:54.000Z",
        "to": "2026-11-06T14:28:53.951Z"
      },
      "evidence": "https://bitly.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Osky” company record, https://startuphistory.org/c/bit.ly"
}