{
  "company": {
    "name": "Bippit",
    "website": "https://bippit.com/",
    "record": "https://startuphistory.org/c/bippit.com"
  },
  "status": null,
  "history_since": "2010-06-11T09:21:49.000Z",
  "baseline": {
    "snapshot_id": "80da75f08ca0f8df6da968e4db0a501981e3b6d9ea7738b0e0eeb6235b8ba34d",
    "observed_at": "2019-07-22T12:40:07.000Z",
    "headline": "Achieve your goals in life",
    "description": "I can't wait for @Bippit to launch! Get exclusive early access to their dedicated financial plans with this link... Make sure you're one of my 10 invites for some awesome early-bird rewards - Get invo",
    "evidence": "https://web.archive.org/web/20190722124007/https://www.bippit.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "£3 / month"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:28:53.951Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-07-22T12:40:07.000Z",
      "variants": [
        {
          "headline": "Achieve your goals in life",
          "subhead": "I can't wait for @Bippit to launch! Get exclusive early access to their dedicated financial plans with this link... Make sure you're one of my 10 invites for some awesome early-bird rewards - Get invo",
          "observed_at": "2019-07-22T12:40:07.000Z",
          "evidence": "https://web.archive.org/web/20190722124007/https://www.bippit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Achieve your goals in life",
      "subhead": "I can't wait for @Bippit to launch! Get exclusive early access to their dedicated financial plans with this link... Make sure you're one of my 10 invites for some awesome early-bird rewards - Get invo",
      "from": "2019-07-22T12:40:07.000Z",
      "to": "2019-07-22T12:40:07.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190722124007/https://www.bippit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-07-22T12:40:07.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:28:53.951Z",
      "variants": [
        {
          "headline": "A financial coach for every employee",
          "subhead": null,
          "observed_at": "2022-07-12T06:18:12.000Z",
          "evidence": "https://web.archive.org/web/20220712061812/https://bippit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Complete financial support for every employee",
          "subhead": "Bippit gives every employee in your organisation a professionally-qualified financial expert to talk to, improving their financial wellbeing.",
          "observed_at": "2026-01-13T16:45:58.000Z",
          "evidence": "https://web.archive.org/web/20260113164558/https://bippit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Complete financial support for every employee",
          "subhead": "Financial concerns are the No. 1 cause of stress at work. Bippit delivers expert guidance, planning tools, and support to every employee at every stage.",
          "observed_at": "2026-11-06T14:28:53.951Z",
          "evidence": "https://bippit.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Complete financial support for every employee",
      "subhead": "Financial concerns are the No. 1 cause of stress at work. Bippit delivers expert guidance, planning tools, and support to every employee at every stage.",
      "from": "2022-07-12T06:18:12.000Z",
      "to": "2026-11-06T14:28:53.951Z",
      "captures": 3,
      "evidence": "https://bippit.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2022-07-12T06:18:12.000Z",
          "to": "2026-11-06T14:28:53.951Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-80da75f08ca0f8df6da968e4db0a501981e3b6d9ea7738b0e0eeb6235b8ba34d:f28271a0f2b3f26ac6805870f6a1372e24e1f7c38fc20839d0cf918359e5222b:headline:cc6e7fbd3a0c2f01",
      "before_evidence": "https://web.archive.org/web/20190722124007/https://www.bippit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Achieve your goals in life” to “A financial coach for every employee”.",
      "between": {
        "from": "2019-07-22T12:40:07.000Z",
        "to": "2022-07-12T06:18:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20220712061812/https://bippit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-f28271a0f2b3f26ac6805870f6a1372e24e1f7c38fc20839d0cf918359e5222b:497a0f0131b8a59616858d8928ff424a2ebb993c8e008d590385ade042643157:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220712061812/https://bippit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-07-12T06:18:12.000Z",
        "to": "2026-01-13T16:45:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20260113164558/https://bippit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-497a0f0131b8a59616858d8928ff424a2ebb993c8e008d590385ade042643157:5f9592800b7aada9d4c2c518efcf48e6a6195716fae4e996d21a0510dfb11983:customers_added:39b6a9f68b0d97d7",
      "before_evidence": "https://web.archive.org/web/20260113164558/https://bippit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Reed.",
      "between": {
        "from": "2026-01-13T16:45:58.000Z",
        "to": "2026-11-06T14:28:53.951Z"
      },
      "evidence": "https://bippit.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Bippit” company record, https://startuphistory.org/c/bippit.com"
}