{
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    "name": "Biiah",
    "website": "https://biiah.com/",
    "record": "https://startuphistory.org/c/biiah.com"
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    "headline": "Sing your way",
    "description": "Singing is an intrinsic part of all of us. That's why it's our mission to get the whole world singing again. Music education for everyone.",
    "evidence": "https://web.archive.org/web/20221013190853/https://biiah.com/",
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      "variants": [
        {
          "headline": "Find the power in your voice",
          "subhead": "Singing is an intrinsic part of all of us. That's why it's our mission to get the whole world singing again. Music education for everyone.",
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          "evidence": "https://web.archive.org/web/20230126150030/https://biiah.com/",
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      "headline": "Find the power in your voice",
      "subhead": "Singing is an intrinsic part of all of us. That's why it's our mission to get the whole world singing again. Music education for everyone.",
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      "quote_observed_at": "2024-02-21T12:34:36.000Z",
      "variants": [
        {
          "headline": "The Future of wellness is music",
          "subhead": "Here at Biiah we believe in the untapped power of the human spirit. It is through music that it can be used as a force for good.",
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          "evidence": "https://web.archive.org/web/20231002083449/https://biiah.com",
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        },
        {
          "headline": "The Future of wellness is music",
          "subhead": "Here at Biiah we believe in the untapped power of the human spirit. It is through music that it can be used as a force for good.",
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      ],
      "headline": "The Future of wellness is music",
      "subhead": "Here at Biiah we believe in the untapped power of the human spirit. It is through music that it can be used as a force for good.",
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      "variants": [
        {
          "headline": "If You Sing, Start Here.",
          "subhead": "Biiah helps you track the impact of your singing on your mental, physical and social health, turning what you already love into a powerful wellness habit.",
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          "evidence": "https://web.archive.org/web/20250706211651/https://biiah.com/",
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      ],
      "headline": "If You Sing, Start Here.",
      "subhead": "Biiah helps you track the impact of your singing on your mental, physical and social health, turning what you already love into a powerful wellness habit.",
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      "to": "2025-07-06T21:16:51.000Z",
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      "evidence_kind": "internet_archive",
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      "quote_observed_at": "2026-11-06T14:28:53.951Z",
      "variants": [
        {
          "headline": "What if you could prove the human impact of every programme you run?",
          "subhead": null,
          "observed_at": "2026-07-13T21:45:19.000Z",
          "evidence": "https://web.archive.org/web/20260713214519/https://www.biiah.com/",
          "evidence_kind": "internet_archive"
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        {
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          "evidence": "https://www.biiah.com/",
          "evidence_kind": "live_capture"
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      ],
      "headline": "What if you could prove the human impact of every programme you run?",
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      "to": "2026-11-06T14:28:53.951Z",
      "captures": 2,
      "evidence": "https://www.biiah.com/",
      "evidence_kind": "live_capture",
      "seen": {
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      "kind": "headline",
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      "summary": "Changed its homepage headline from “Sing your way” to “Find the power in your voice”.",
      "between": {
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        "to": "2023-01-26T15:00:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20230126150030/https://biiah.com/",
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      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Find the power in your voice” to “The Future of wellness is music”.",
      "between": {
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        "to": "2023-10-02T08:34:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20231002083449/https://biiah.com",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/repositioned"
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    {
      "n": 3,
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Future of wellness is music” to “Sing with us”.",
      "between": {
        "from": "2024-02-21T12:34:36.000Z",
        "to": "2024-07-15T21:11:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20240715211130/https://www.biiah.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
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    {
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      "before_evidence": "https://web.archive.org/web/20250121115516/https://biiah.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Sing with us” to “If You Sing, Start Here.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-01-21T11:55:16.000Z",
        "to": "2025-07-06T21:16:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20250706211651/https://biiah.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/repositioned"
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      "before_evidence": "https://web.archive.org/web/20250121115516/https://biiah.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: THE WI (grey), SOLENT UNIVERSITY (grey), QUILTER (grey), EXXONMOBIL (grey), CHRISTES HOSPITAL (grey), BARCHESTER (grey) and BAE SYSTEMS (grey).",
      "between": {
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        "to": "2025-07-06T21:16:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20250706211651/https://biiah.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
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      "before_evidence": "https://web.archive.org/web/20250706211651/https://biiah.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “If You Sing, Start Here.” to “Sing with us”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2025-07-06T21:16:51.000Z",
        "to": "2026-01-20T19:07:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20260120190712/https://biiah.com",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 7,
      "id": "page-3f62209b612d60eab95f6f96e4adba0408dbc6833563edd915c99815a6a23627:c5ecf148c2e4cf27b849be6ad68a05f6fec09f3d7b94a73aa40a528b96a4bdc9:logos:d4a24bff57a4928a",
      "before_evidence": "https://web.archive.org/web/20250706211651/https://biiah.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Sing with us, QUILTER, THE WI, CHRISTES HOSPITAL, BARCHESTER, EXXONMOBIL, BAE SYSTEMS, SOLENT and 5 more.",
      "between": {
        "from": "2025-07-06T21:16:51.000Z",
        "to": "2026-01-20T19:07:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20260120190712/https://biiah.com",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-c5ecf148c2e4cf27b849be6ad68a05f6fec09f3d7b94a73aa40a528b96a4bdc9:b62ec3033d46f18a8b33bb7535ad033b670dbc411124091392eea7f6e8600528:headline:cbbc14548b897f4e",
      "before_evidence": "https://web.archive.org/web/20260120190712/https://biiah.com",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Sing with us” to “What if you could prove the human impact of every programme you run?”.",
      "between": {
        "from": "2026-01-20T19:07:12.000Z",
        "to": "2026-07-13T21:45:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20260713214519/https://www.biiah.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Biiah” company record, https://startuphistory.org/c/biiah.com"
}