{
  "company": {
    "name": "Bext360",
    "website": "https://bext360.com/",
    "record": "https://startuphistory.org/c/bext360.com"
  },
  "status": null,
  "history_since": "2017-04-17T08:15:27.000Z",
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    "observed_at": "2017-04-17T08:15:27.000Z",
    "headline": "BEXT TO BREW",
    "description": null,
    "evidence": "https://web.archive.org/web/20170417081527/http://www.bext360.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:28:53.951Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2018-01-18T20:08:18.000Z",
      "variants": [
        {
          "headline": "BEXT TO BREW",
          "subhead": null,
          "observed_at": "2017-04-17T08:15:27.000Z",
          "evidence": "https://web.archive.org/web/20170417081527/http://www.bext360.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "BEXT TO BREW",
          "subhead": null,
          "observed_at": "2018-01-18T20:08:18.000Z",
          "evidence": "https://web.archive.org/web/20180118200818/https://www.bext360.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "BEXT TO BREW",
      "subhead": null,
      "from": "2017-04-17T08:15:27.000Z",
      "to": "2018-01-18T20:08:18.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20180118200818/https://www.bext360.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2018-01-18T20:08:18.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-03T07:30:51.000Z",
      "variants": [
        {
          "headline": "Transparency that’s good for everyone.",
          "subhead": "Every. Single. Step.",
          "observed_at": "2019-01-03T07:30:51.000Z",
          "evidence": "https://web.archive.org/web/20190103073051/https://www.bext360.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Transparency that’s good for everyone.",
      "subhead": "Every. Single. Step.",
      "from": "2019-01-03T07:30:51.000Z",
      "to": "2019-01-03T07:30:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190103073051/https://www.bext360.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-01-03T07:30:51.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-19T16:17:51.000Z",
      "variants": [
        {
          "headline": "Supply Chain Digitization",
          "subhead": null,
          "observed_at": "2020-02-21T21:40:11.000Z",
          "evidence": "https://web.archive.org/web/20200221214011/https://www.bext360.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Supply Chain Digitization",
          "subhead": null,
          "observed_at": "2021-01-26T22:37:57.000Z",
          "evidence": "https://web.archive.org/web/20210126223757/https://www.bext360.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Supply Chain Digitization",
          "subhead": null,
          "observed_at": "2022-01-19T16:17:51.000Z",
          "evidence": "https://web.archive.org/web/20220119161751/https://www.bext360.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Supply Chain Digitization",
      "subhead": null,
      "from": "2020-02-21T21:40:11.000Z",
      "to": "2022-01-19T16:17:51.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20220119161751/https://www.bext360.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-02-21T21:40:11.000Z",
          "to": "2022-01-19T16:17:51.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:28:53.951Z",
      "variants": [
        {
          "headline": "Producer-Powered Transparency",
          "subhead": "Blockchain traceability and sustainability measurement from farm to retail — ensuring compliance with global regulations and sustainability standards. Building trust since 2017.",
          "observed_at": "2026-09-13T10:47:55.000Z",
          "evidence": "https://web.archive.org/web/20260913104755/https://www.bext360.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Producer-Powered Transparency",
          "subhead": "Producer-powered transparency: traceability and sustainability evidence captured once at the source and carried from farm to retail, ready for buyers and regulators.",
          "observed_at": "2026-11-06T14:28:53.951Z",
          "evidence": "https://bext360.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Producer-Powered Transparency",
      "subhead": "Producer-powered transparency: traceability and sustainability evidence captured once at the source and carried from farm to retail, ready for buyers and regulators.",
      "from": "2026-09-13T10:47:55.000Z",
      "to": "2026-11-06T14:28:53.951Z",
      "captures": 2,
      "evidence": "https://bext360.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-09-13T10:47:55.000Z",
          "to": "2026-11-06T14:28:53.951Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-ac0ad9a9bde34252821761db194aaba501275c742c1041b00cd5fcf728b83323:9a632bdae14d4957476ab1d26a229440352c9c6df647ffc5d4d437c74450087c:headline:7e99ba3cb39742eb",
      "before_evidence": "https://web.archive.org/web/20180118200818/https://www.bext360.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “BEXT TO BREW” to “Transparency that’s good for everyone.”.",
      "between": {
        "from": "2018-01-18T20:08:18.000Z",
        "to": "2019-01-03T07:30:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20190103073051/https://www.bext360.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-ac0ad9a9bde34252821761db194aaba501275c742c1041b00cd5fcf728b83323:9a632bdae14d4957476ab1d26a229440352c9c6df647ffc5d4d437c74450087c:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20180118200818/https://www.bext360.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2018-01-18T20:08:18.000Z",
        "to": "2019-01-03T07:30:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20190103073051/https://www.bext360.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-9a632bdae14d4957476ab1d26a229440352c9c6df647ffc5d4d437c74450087c:976e893719c69bd1d2471a2ec14d75e8073279e383e1b739e19fbecc4149cb40:headline:3c30ebf3c131180f",
      "before_evidence": "https://web.archive.org/web/20190103073051/https://www.bext360.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Transparency that’s good for everyone.” to “Supply Chain Digitization”.",
      "between": {
        "from": "2019-01-03T07:30:51.000Z",
        "to": "2020-02-21T21:40:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20200221214011/https://www.bext360.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-9a632bdae14d4957476ab1d26a229440352c9c6df647ffc5d4d437c74450087c:976e893719c69bd1d2471a2ec14d75e8073279e383e1b739e19fbecc4149cb40:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20190103073051/https://www.bext360.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2019-01-03T07:30:51.000Z",
        "to": "2020-02-21T21:40:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20200221214011/https://www.bext360.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-6c128b74d5f4f08fa08e3776bcba361480ffcef0f809ee9554bd11137ab9246a:e98fcbe2e4b878e64170e75e0e4dceba6787bdd99fd7d7d2d46966e0a0d3f68f:headline:6539412cedc397be",
      "before_evidence": "https://web.archive.org/web/20220119161751/https://www.bext360.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Supply Chain Digitization” to “Producer-Powered Transparency”.",
      "between": {
        "from": "2022-01-19T16:17:51.000Z",
        "to": "2026-09-13T10:47:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20260913104755/https://www.bext360.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-6c128b74d5f4f08fa08e3776bcba361480ffcef0f809ee9554bd11137ab9246a:e98fcbe2e4b878e64170e75e0e4dceba6787bdd99fd7d7d2d46966e0a0d3f68f:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20220119161751/https://www.bext360.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2022-01-19T16:17:51.000Z",
        "to": "2026-09-13T10:47:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20260913104755/https://www.bext360.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 7,
      "id": "page-e98fcbe2e4b878e64170e75e0e4dceba6787bdd99fd7d7d2d46966e0a0d3f68f:5ea475ae053eb2a23ab1edc3bbf2509ab8877567a6ee0654c17e2330877978b4:customers_added:c7af7a7ff711685f",
      "before_evidence": "https://web.archive.org/web/20260913104755/https://www.bext360.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Catracha Coffee, Old Soul, Pola’s Coffee, Queen City Collective Coffee and Bridge City.",
      "between": {
        "from": "2026-09-13T10:47:55.000Z",
        "to": "2026-11-06T14:28:53.951Z"
      },
      "evidence": "https://bext360.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Bext360” company record, https://startuphistory.org/c/bext360.com"
}