{
  "company": {
    "name": "Betty Blocks",
    "website": "https://bettyblocks.com/",
    "record": "https://startuphistory.org/c/bettyblocks.com"
  },
  "status": null,
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  "baseline": {
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    "observed_at": "2008-08-20T03:08:02.000Z",
    "headline": "Wat is een Holder?",
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    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:28:53.951Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2008-08-20T03:08:02.000Z",
      "variants": [
        {
          "headline": "Wat is een Holder?",
          "subhead": null,
          "observed_at": "2008-08-20T03:08:02.000Z",
          "evidence": "https://web.archive.org/web/20080820030802/http://bettyblocks.com:80/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Wat is een Holder?",
      "subhead": null,
      "from": "2008-08-20T03:08:02.000Z",
      "to": "2008-08-20T03:08:02.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20080820030802/http://bettyblocks.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2008-08-20T03:08:02.000Z"
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      "current": false
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    {
      "quote_observed_at": "2013-07-09T12:58:51.000Z",
      "variants": [
        {
          "headline": "Introducing Betty Blocks",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20110930052017/http://www.bettyblocks.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Betty Blocks - Building Business Apps Faster",
          "subhead": null,
          "observed_at": "2013-07-09T12:58:51.000Z",
          "evidence": "https://web.archive.org/web/20130709125851/http://www.bettyblocks.com:80/?",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Betty Blocks - Building Business Apps Faster",
      "subhead": null,
      "from": "2011-09-30T05:20:17.000Z",
      "to": "2013-07-09T12:58:51.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20130709125851/http://www.bettyblocks.com:80/?",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2013-07-09T12:58:51.000Z"
        }
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    {
      "quote_observed_at": "2015-02-11T07:29:48.000Z",
      "variants": [
        {
          "headline": "Bouw zelf je bedrijfsapplicatie.",
          "subhead": "Betty Blocks is een aPaaS. Bouw je ideale business applicatie 8x sneller en zonder te programmeren. Meld je aan voor een gratis account.",
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          "evidence": "https://web.archive.org/web/20150211072948/http://www.bettyblocks.com:80/?",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Bouw zelf je bedrijfsapplicatie.",
      "subhead": "Betty Blocks is een aPaaS. Bouw je ideale business applicatie 8x sneller en zonder te programmeren. Meld je aan voor een gratis account.",
      "from": "2015-02-11T07:29:48.000Z",
      "to": "2015-02-11T07:29:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150211072948/http://www.bettyblocks.com:80/?",
      "evidence_kind": "internet_archive",
      "seen": {
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    {
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      "variants": [
        {
          "headline": "Build Faster and Innovate Smarter with No-Code",
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          "evidence": "https://web.archive.org/web/20200121103517/https://www.bettyblocks.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build Faster and Innovate Smarter with No-Code",
          "subhead": "The only no-code platform for full empowerment, innovation and agility. Create mobile, business and web applications at lightning speed with Betty Blocks",
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          "evidence": "https://web.archive.org/web/20210702154039/https://www.bettyblocks.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Build faster and innovate smarter with No-Code",
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          "observed_at": "2023-01-04T05:33:02.000Z",
          "evidence": "https://web.archive.org/web/20230104053302/https://www.bettyblocks.com/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Build faster and innovate smarter with No-Code",
      "subhead": "The only no-code platform for full empowerment, innovation and agility. Create mobile, business and web applications at lightning speed with Betty Blocks",
      "from": "2020-01-21T10:35:17.000Z",
      "to": "2023-01-04T05:33:02.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20230104053302/https://www.bettyblocks.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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    {
      "quote_observed_at": "2025-01-02T17:03:10.000Z",
      "variants": [
        {
          "headline": "Low-Code App Development Software for Businesses",
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          "evidence_kind": "internet_archive"
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      ],
      "headline": "Low-Code App Development Software for Businesses",
      "subhead": "Flexible low-code/no-code platform for all your business needs. Create stunning mobile and web applications for customers or internal teams without code.",
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      "to": "2025-01-02T17:03:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250102170310/https://www.bettyblocks.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-02T17:03:10.000Z"
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    {
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      "variants": [
        {
          "headline": "Problems worth solving require bespoke solutions",
          "subhead": "Be unlimited in building powerful applications that fulfill your business needs with no-code or low-code. Develop, scale, and deploy apps with ease.",
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          "evidence": "https://web.archive.org/web/20250802065904/https://www.bettyblocks.com/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Problems worth solving require bespoke solutions",
      "subhead": "Be unlimited in building powerful applications that fulfill your business needs with no-code or low-code. Develop, scale, and deploy apps with ease.",
      "from": "2025-08-02T06:59:04.000Z",
      "to": "2025-08-02T06:59:04.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250802065904/https://www.bettyblocks.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-08-02T06:59:04.000Z"
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    {
      "quote_observed_at": "2026-05-01T10:27:19.000Z",
      "variants": [
        {
          "headline": "AI app generation with the governance, architecture, and portable code IT trusts.",
          "subhead": "Orchestrate AI automations and custom portals on top of your ERP. The Betty Blocks low-code platform delivers the speed of AI with full governance, code portability, and zero technical debt.",
          "observed_at": "2026-05-01T10:27:19.000Z",
          "evidence": "https://web.archive.org/web/20260501102719/https://www.bettyblocks.com/",
          "evidence_kind": "internet_archive"
        }
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      "headline": "AI app generation with the governance, architecture, and portable code IT trusts.",
      "subhead": "Orchestrate AI automations and custom portals on top of your ERP. The Betty Blocks low-code platform delivers the speed of AI with full governance, code portability, and zero technical debt.",
      "from": "2026-05-01T10:27:19.000Z",
      "to": "2026-05-01T10:27:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260501102719/https://www.bettyblocks.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-05-01T10:27:19.000Z"
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      "current": false
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    {
      "quote_observed_at": "2026-08-27T11:02:41.000Z",
      "variants": [
        {
          "headline": "Everyone's Building With AI. IT Doesn't Trust It. Betty Blocks Fixed That.",
          "subhead": "The AI Application Generation Platform for organizations where everyone builds. Business users move at AI speed. You own the code. Open, portable, no lock-in.",
          "observed_at": "2026-07-24T22:06:18.000Z",
          "evidence": "https://web.archive.org/web/20260724220618/https://bettyblocks.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Everyone's Building With AI. IT Doesn't Trust It. Betty Blocks Fixed That.",
          "subhead": "The AI Application Generation Platform for organizations where everyone builds. Business users move at AI speed. You own the code. Open, portable, no lock-in.",
          "observed_at": "2026-07-24T22:06:18.000Z",
          "evidence": "https://web.archive.org/web/20260724220618/https://bettyblocks.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Everyone's Building With AI. IT Doesn't Trust It. Betty Blocks Fixed That.",
          "subhead": "The AI Application Generation Platform for organizations where everyone builds. Business users move at AI speed. You own the code. Open, portable, no lock-in.",
          "observed_at": "2026-08-27T11:02:41.000Z",
          "evidence": "https://web.archive.org/web/20260827110241/https://bettyblocks.com/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Everyone's Building With AI. IT Doesn't Trust It. Betty Blocks Fixed That.",
      "subhead": "The AI Application Generation Platform for organizations where everyone builds. Business users move at AI speed. You own the code. Open, portable, no lock-in.",
      "from": "2026-07-24T22:06:18.000Z",
      "to": "2026-08-27T11:02:41.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260827110241/https://bettyblocks.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "variants": [
        {
          "headline": "Generate AI Solutions without the lock-in",
          "subhead": "The AI Application Generation Platform built for digital sovereignty. Generate apps with prompts and own the code, AI, and infrastructure.",
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      "headline": "Generate AI Solutions without the lock-in",
      "subhead": "The AI Application Generation Platform built for digital sovereignty. Generate apps with prompts and own the code, AI, and infrastructure.",
      "from": "2026-11-06T14:28:53.951Z",
      "to": "2026-11-06T14:28:53.951Z",
      "captures": 1,
      "evidence": "https://bettyblocks.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T14:28:53.951Z"
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Wat is een Holder?” to “Introducing Betty Blocks”.",
      "between": {
        "from": "2008-08-20T03:08:02.000Z",
        "to": "2011-09-30T05:20:17.000Z"
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      "evidence": "https://web.archive.org/web/20110930052017/http://www.bettyblocks.com:80/",
      "evidence_kind": "internet_archive",
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      "between": {
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        "to": "2018-01-14T06:40:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20180114064049/https://www.bettyblocks.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
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      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
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      "between": {
        "from": "2015-02-11T07:29:48.000Z",
        "to": "2018-01-14T06:40:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20180114064049/https://www.bettyblocks.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-pricing-page"
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      "summary": "Added logos to its homepage: Read the case, Clifford_Chance_logo, mazars- -color and VanDoorne-.",
      "between": {
        "from": "2021-07-02T15:40:39.000Z",
        "to": "2023-01-04T05:33:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20230104053302/https://www.bettyblocks.com/",
      "evidence_kind": "internet_archive",
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    {
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      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Build faster and innovate smarter with No-Code” to “Low-Code App Development Software for Businesses”.",
      "between": {
        "from": "2023-01-04T05:33:02.000Z",
        "to": "2025-01-02T17:03:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20250102170310/https://www.bettyblocks.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2023-01-04T05:33:02.000Z",
        "to": "2025-01-02T17:03:10.000Z"
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      "evidence": "https://web.archive.org/web/20250102170310/https://www.bettyblocks.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-soc-2"
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: custom, ui, integrate, scale, govern and reusable.",
      "between": {
        "from": "2025-01-02T17:03:10.000Z",
        "to": "2025-08-02T06:59:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20250802065904/https://www.bettyblocks.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 8,
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Low-Code App Development Software for Businesses” to “Problems worth solving require bespoke solutions”.",
      "between": {
        "from": "2025-01-02T17:03:10.000Z",
        "to": "2025-08-02T06:59:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20250802065904/https://www.bettyblocks.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 9,
      "id": "page-e4e1bbf1dd50a999b3e6408b171efb0cab6d3a369259998297f56169571c16f6:0926008d2e2da55e8a6f3b3767527d2d7ad73f2d67783cd8d57133114ed09c69:headline:9357ad5cd3b151b4",
      "before_evidence": "https://web.archive.org/web/20250802065904/https://www.bettyblocks.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Problems worth solving require bespoke solutions” to “AI app generation with the governance, architecture, and portable code IT trusts.”.",
      "between": {
        "from": "2025-08-02T06:59:04.000Z",
        "to": "2026-05-01T10:27:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20260501102719/https://www.bettyblocks.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-e4e1bbf1dd50a999b3e6408b171efb0cab6d3a369259998297f56169571c16f6:0926008d2e2da55e8a6f3b3767527d2d7ad73f2d67783cd8d57133114ed09c69:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20250802065904/https://www.bettyblocks.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2025-08-02T06:59:04.000Z",
        "to": "2026-05-01T10:27:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20260501102719/https://www.bettyblocks.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 11,
      "id": "page-0926008d2e2da55e8a6f3b3767527d2d7ad73f2d67783cd8d57133114ed09c69:49afc2a228951a39e560a819f5d47df011edc21a201666a43f5a49563f1030d7:headline:8feb7e046ec8688e",
      "before_evidence": "https://web.archive.org/web/20260501102719/https://www.bettyblocks.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AI app generation with the governance, architecture, and portable code IT trusts.” to “Everyone's Building With AI. IT Doesn't Trust It. Betty Blocks Fixed That.”.",
      "between": {
        "from": "2026-05-01T10:27:19.000Z",
        "to": "2026-07-24T22:06:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20260724220618/https://bettyblocks.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-0926008d2e2da55e8a6f3b3767527d2d7ad73f2d67783cd8d57133114ed09c69:49afc2a228951a39e560a819f5d47df011edc21a201666a43f5a49563f1030d7:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20260501102719/https://www.bettyblocks.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2026-05-01T10:27:19.000Z",
        "to": "2026-07-24T22:06:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20260724220618/https://bettyblocks.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 13,
      "id": "classifier-49e3b7cac997ee26926d0350ac259f2361b9643121a015cf8d946770e02d4934:be25623329e42a3b738abba678a15de4b0f3a0748560a26a4ee5ff43e28d817d:repositioning",
      "before_evidence": "https://web.archive.org/web/20260827110241/https://bettyblocks.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Everyone's Building With AI. IT Doesn't Trust It. Betty Blocks Fixed That.” to “Generate AI Solutions without the lock-in”.",
      "between": {
        "from": "2026-08-27T11:02:41.000Z",
        "to": "2026-11-06T14:28:53.951Z"
      },
      "evidence": "https://bettyblocks.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 14,
      "id": "page-49e3b7cac997ee26926d0350ac259f2361b9643121a015cf8d946770e02d4934:be25623329e42a3b738abba678a15de4b0f3a0748560a26a4ee5ff43e28d817d:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260827110241/https://bettyblocks.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-08-27T11:02:41.000Z",
        "to": "2026-11-06T14:28:53.951Z"
      },
      "evidence": "https://bettyblocks.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Betty Blocks” company record, https://startuphistory.org/c/bettyblocks.com"
}