{
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    "website": "https://betternaturetempeh.co/",
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          "headline": "Check out our range",
          "subhead": "The UK's favourite tempeh — 44g protein per pack, similar to a chicken breast. 100% natural, gut-friendly, B Corp certified. Find us in Tesco, Asda & Ocado.",
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    {
      "name": "Fable Food",
      "record": "https://startuphistory.org/c/fablefood.co",
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      "overlap": "direct",
      "why": "Both sell natural meat alternatives made from fungi-based whole foods to consumers"
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      "name": "MATR Foods",
      "record": "https://startuphistory.org/c/matrfoods.com",
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      "overlap": "partial",
      "why": "Both make fermented plant-based meat alternatives for people seeking high-protein meat-free foods"
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      "name": "Meati Foods",
      "record": "https://startuphistory.org/c/meati.com",
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      "name": "Millow.co",
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      "why": "Both develop mycelium-based meat alternatives for use as plant-based protein foods"
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  "cite": "StartupHistory, “Better Nature” company record, https://startuphistory.org/c/betternaturetempeh.co"
}