{
  "company": {
    "name": "The Better Meat Co",
    "website": "https://bettermeat.co/",
    "record": "https://startuphistory.org/c/bettermeat.co"
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    "headline": "How can we help you make better meat?",
    "description": "Plant Protein Ingredients for Better Meat. If you're in the business of selling meat, we're in the business of helping you make your products even better.",
    "evidence": "https://web.archive.org/web/20200712010415/https://www.bettermeat.co/",
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          "headline": "Seamless ingredients for better meat.",
          "subhead": "The Better Meat Co. is a B2B ingredients company that offers plug-and-play plant protein formulations that quickly and cost-effectively enhance (or even replace) your meat products while improving nut",
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          "subhead": "The Better Meat Co. is a B2B ingredients company that offers plug-and-play plant protein formulations that quickly and cost-effectively enhance (or even replace) your meat products while improving nut",
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        {
          "headline": "We're brewing a better bite of meat.",
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        }
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      "current": false
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      "quote_observed_at": "2026-11-05T11:55:09.428Z",
      "variants": [
        {
          "headline": "Better food starts with Rhiza™ Mycelium",
          "subhead": "Discover BMC Ingredients versatile, sustainable mycelium ingredients for enhancing food. Improve nutrition and taste while reducing costs.",
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      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “INTERVIEW FUNDING July 29, 2020 Better Meat Co Raises $8 million for Meat/Veg Blends \"The Better Meat Co.”.",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “How can we help you make better meat?” to “Seamless ingredients for better meat.”.",
      "between": {
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        "to": "2021-07-14T04:37:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20210714043712/https://www.bettermeat.co/",
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      "summary": "Changed its homepage headline from “Sustainable ingredients for better meat.” to “We're brewing a better bite of meat.”.",
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        "to": "2023-01-20T11:35:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20230120113511/https://www.bettermeat.co/",
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      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Rhiza Taco Meat.",
      "between": {
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        "to": "2024-07-03T06:05:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703060540/https://www.bettermeat.co/",
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      "before_evidence": "https://web.archive.org/web/20240703060540/https://www.bettermeat.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Rhiza Hybrid Burger, Rhiza hybrid Crab and Rhiza Bacon.",
      "between": {
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        "to": "2025-01-11T15:34:00.000Z"
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      "evidence": "https://web.archive.org/web/20250111153400/https://www.bettermeat.co/",
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      "before_evidence": "https://web.archive.org/web/20250111153400/https://www.bettermeat.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
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        "to": "2026-01-02T13:31:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20260102133117/https://www.bettermeat.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “The Better Meat Co” company record, https://startuphistory.org/c/bettermeat.co"
}