{
  "company": {
    "name": "betteries AMPS GmbH",
    "website": "https://betteries.com/",
    "record": "https://startuphistory.org/c/betteries.com"
  },
  "status": null,
  "history_since": "2011-07-13T05:16:32.000Z",
  "baseline": {
    "snapshot_id": "ee9ac77173785294b1f12c710b362b36eb2bea8c95b7f71db7f86781ed8829b9",
    "observed_at": "2011-07-13T05:16:32.000Z",
    "headline": null,
    "description": "Find Laptop Battery, Buy Camera Batteries and more at Betteries.com. Get the best of Cash Advance or Debt Consolidation, browse our section on Insurance or learn about Free Credit Report. Betteries.co",
    "evidence": "https://web.archive.org/web/20110713051632/http://betteries.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2021-07-27T11:02:10.000Z",
      "variants": [
        {
          "headline": "Mobile and affordable power for demanding markets. Based on upcycling EV batteries. ​",
          "subhead": "Closing the loop. We upcycle used Electric Vehicle (EV) battery modules to give them a productive 2nd life before they get finally recycled. Here is why. By loading the video, you agree to Vimeos’s pr",
          "observed_at": "2020-07-21T20:40:14.000Z",
          "evidence": "https://web.archive.org/web/20200721204014/https://betteries.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Upcycle batteries.",
          "subhead": "Upcycle batteries. Avert climate change.",
          "observed_at": "2021-07-27T11:02:10.000Z",
          "evidence": "https://web.archive.org/web/20210727110210/https://betteries.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Upcycle batteries.",
      "subhead": "Upcycle batteries. Avert climate change.",
      "from": "2020-07-21T20:40:14.000Z",
      "to": "2021-07-27T11:02:10.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210727110210/https://betteries.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-07-21T20:40:14.000Z",
          "to": "2021-07-27T11:02:10.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-ee9ac77173785294b1f12c710b362b36eb2bea8c95b7f71db7f86781ed8829b9:2b2ea77f1eb4112ea891df7f7e4917f732782ebeb96f10ff6a60b01cee0454ed:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20110713051632/http://betteries.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2011-07-13T05:16:32.000Z",
        "to": "2020-07-21T20:40:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20200721204014/https://betteries.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-2b2ea77f1eb4112ea891df7f7e4917f732782ebeb96f10ff6a60b01cee0454ed:797961a3d57b3853079601ebe8807e1ad4515eae0a458a20f45aa866c2659958:headline:58e47eefb9d15bdf",
      "before_evidence": "https://web.archive.org/web/20200721204014/https://betteries.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Mobile and affordable power for demanding markets. Based on upcycling EV batteries. ​” to “Upcycle batteries.”.",
      "between": {
        "from": "2020-07-21T20:40:14.000Z",
        "to": "2021-07-27T11:02:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20210727110210/https://betteries.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "betteries AMPS updated homepage messaging",
    "summary": "betteries AMPS GmbH previously added a careers page and later changed its homepage headline to emphasize battery upcycling. The company’s current positioning can only be inferred from the most recent headline change.",
    "points": [
      {
        "text": "Between July 2011 and July 2020, betteries AMPS GmbH added a careers page.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2020 and July 2021, betteries AMPS GmbH changed its homepage headline from “Mobile and affordable power for demanding markets. Based on upcycling EV batteries. ​” to “Upcycle batteries.”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "The shift from a longer description to the shorter “Upcycle batteries.” headline between July 2020 and July 2021 suggests a move toward more concise, focused branding around battery upcycling.",
        "kind": "interpretation",
        "changes": [
          2
        ]
      }
    ],
    "written_at": "2026-11-07T21:01:25.369Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “betteries AMPS GmbH” company record, https://startuphistory.org/c/betteries.com"
}