{
  "company": {
    "name": "Better Dairy",
    "website": "https://betterdairy.com/",
    "record": "https://startuphistory.org/c/betterdairy.com"
  },
  "status": null,
  "history_since": "2008-04-11T04:34:13.000Z",
  "baseline": {
    "snapshot_id": "6d9c090026cb445ced6314dfeed0f4fd4ba871abf1ccde6f88c207f87ef31363",
    "observed_at": "2008-04-11T04:34:13.000Z",
    "headline": "www.betterdairy.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20080411043413/http://www.betterdairy.com:80/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$3.43 / mo",
            "$4.99 / year"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T11:54:57.283Z",
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2008-04-11T04:34:13.000Z",
      "variants": [
        {
          "headline": "www.betterdairy.com",
          "subhead": null,
          "observed_at": "2008-04-11T04:34:13.000Z",
          "evidence": "https://web.archive.org/web/20080411043413/http://www.betterdairy.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "www.betterdairy.com",
      "subhead": null,
      "from": "2008-04-11T04:34:13.000Z",
      "to": "2008-04-11T04:34:13.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20080411043413/http://www.betterdairy.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2008-04-11T04:34:13.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-25T06:10:13.000Z",
      "variants": [
        {
          "headline": "Dairy, but not as you know it.",
          "subhead": null,
          "observed_at": "2023-03-31T09:34:18.000Z",
          "evidence": "https://web.archive.org/web/20230331093418/https://betterdairy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Dairy, but not as you know it.",
          "subhead": null,
          "observed_at": "2024-02-08T09:03:20.000Z",
          "evidence": "https://web.archive.org/web/20240208090320/https://betterdairy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Dairy, but not as you know it.",
          "subhead": null,
          "observed_at": "2025-01-16T07:52:38.000Z",
          "evidence": "https://web.archive.org/web/20250116075238/https://betterdairy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Dairy, but not as you know it.",
          "subhead": null,
          "observed_at": "2025-07-25T06:10:13.000Z",
          "evidence": "https://web.archive.org/web/20250725061013/https://betterdairy.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Dairy, but not as you know it.",
      "subhead": null,
      "from": "2023-03-31T09:34:18.000Z",
      "to": "2025-07-25T06:10:13.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20250725061013/https://betterdairy.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-03-31T09:34:18.000Z",
          "to": "2025-07-25T06:10:13.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T11:54:57.283Z",
      "variants": [
        {
          "headline": "Dairy, made for humans.",
          "subhead": null,
          "observed_at": "2025-11-28T04:18:49.000Z",
          "evidence": "https://web.archive.org/web/20251128041849/https://betterdairy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Dairy, made for humans.",
          "subhead": null,
          "observed_at": "2026-09-02T15:46:39.000Z",
          "evidence": "https://web.archive.org/web/20260902154639/https://betterdairy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Dairy, made for humans.",
          "subhead": null,
          "observed_at": "2026-10-09T08:30:51.000Z",
          "evidence": "https://web.archive.org/web/20261009083051/https://betterdairy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Dairy, made for humans.",
          "subhead": null,
          "observed_at": "2026-11-05T11:54:57.283Z",
          "evidence": "https://betterdairy.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Dairy, made for humans.",
      "subhead": null,
      "from": "2025-11-28T04:18:49.000Z",
      "to": "2026-11-05T11:54:57.283Z",
      "captures": 4,
      "evidence": "https://betterdairy.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-11-28T04:18:49.000Z",
          "to": "2026-11-05T11:54:57.283Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-b1cee8aeb0f20d097b10c5d8554da4e16dc033094ec1a7ca01357c7c7c05b008:fe29ba969946b5404a2e83450ccfc887e841ea8dd1392fc3b8f75748cef30e3e:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20180805232449/http://betterdairy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2018-08-05T23:24:49.000Z",
        "to": "2023-03-31T09:34:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20230331093418/https://betterdairy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "classifier-2477e8b188aa7c1aa8b1dad5529e9ea2047081c307cae628056e7e9243523daf:b730cfa565b9a1fd1e00ec936550868930c7875a6b0f8126bb3887c29d7b2f5a:repositioning",
      "before_evidence": "https://web.archive.org/web/20250725061013/https://betterdairy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Dairy, but not as you know it.” to “Dairy, made for humans.”.",
      "between": {
        "from": "2025-07-25T06:10:13.000Z",
        "to": "2025-11-28T04:18:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20251128041849/https://betterdairy.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Better Dairy updates homepage messaging",
    "summary": "Better Dairy updated its homepage headline and previously added a careers page.",
    "points": [
      {
        "text": "Between July 2025 and November 2025, Better Dairy changed its homepage headline from “Dairy, but not as you know it.” to “Dairy, made for humans.”",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "A classifier read this homepage change as a repositioning of Better Dairy’s messaging.",
        "kind": "interpretation",
        "changes": [
          2
        ]
      },
      {
        "text": "Between August 2018 and March 2023, Better Dairy added a careers page.",
        "kind": "fact",
        "changes": [
          1
        ]
      }
    ],
    "written_at": "2026-11-07T15:59:34.913Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Better Dairy” company record, https://startuphistory.org/c/betterdairy.com"
}