{
  "company": {
    "name": "BetterBasket",
    "website": "https://betterbasket.com/",
    "record": "https://startuphistory.org/c/betterbasket.com"
  },
  "status": null,
  "history_since": "2025-08-06T18:37:10.000Z",
  "baseline": {
    "snapshot_id": "c33eaa5cd81b351c52dcb192c6b9c6d229329e8ae3ab8094d62939a840ab9beb",
    "observed_at": "2025-08-06T18:37:10.000Z",
    "headline": "Smarter and easier grocery pricing",
    "description": "BetterBasket uses AI to automate and optimize pricing strategies for retailers – track competitors, analyze elasticity, and boost revenue and margin by up to 8%.",
    "evidence": "https://web.archive.org/web/20250806183710/https://www.betterbasket.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T11:54:50.648Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-01-15T01:15:17.000Z",
      "variants": [
        {
          "headline": "Smarter and easier grocery pricing",
          "subhead": "BetterBasket uses AI to automate and optimize pricing strategies for retailers – track competitors, analyze elasticity, and boost revenue and margin by up to 8%.",
          "observed_at": "2025-08-06T18:37:10.000Z",
          "evidence": "https://web.archive.org/web/20250806183710/https://www.betterbasket.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Smarter, easier grocery pricing",
          "subhead": "BetterBasket uses AI to automate and optimize pricing strategies for retailers – track competitors, analyze elasticity, and boost revenue and margin by up to 8%.",
          "observed_at": "2026-01-15T01:15:17.000Z",
          "evidence": "https://web.archive.org/web/20260115011517/https://betterbasket.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Smarter, easier grocery pricing",
      "subhead": "BetterBasket uses AI to automate and optimize pricing strategies for retailers – track competitors, analyze elasticity, and boost revenue and margin by up to 8%.",
      "from": "2025-08-06T18:37:10.000Z",
      "to": "2026-01-15T01:15:17.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260115011517/https://betterbasket.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-08-06T18:37:10.000Z",
          "to": "2026-01-15T01:15:17.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T11:54:50.648Z",
      "variants": [
        {
          "headline": "The AI platform for grocery merchandising",
          "subhead": "Ask in plain English. Athena explains, projects, and pushes price changes across thousands of SKUs for grocery teams.",
          "observed_at": "2026-10-04T11:43:30.000Z",
          "evidence": "https://web.archive.org/web/20261004114330/https://betterbasket.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The AI platform for grocery merchandising",
          "subhead": "Everyday pricing, promotional pricing and assortment made smarter.",
          "observed_at": "2026-11-05T11:54:50.648Z",
          "evidence": "https://betterbasket.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The AI platform for grocery merchandising",
      "subhead": "Everyday pricing, promotional pricing and assortment made smarter.",
      "from": "2026-10-04T11:43:30.000Z",
      "to": "2026-11-05T11:54:50.648Z",
      "captures": 2,
      "evidence": "https://betterbasket.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-10-04T11:43:30.000Z",
          "to": "2026-11-05T11:54:50.648Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-beec16cc2e3afd6987cfbf3c2d0ec4c779500b35f4a54f6372543874e19c4efa:25614fe3b6b70eec699d3a1732f2f01af223afcc33aafb3914bc6b2e6936ca27:headline:4dc78134eb0d4b7c",
      "before_evidence": "https://web.archive.org/web/20260115011517/https://betterbasket.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Smarter, easier grocery pricing” to “The AI platform for grocery merchandising”.",
      "between": {
        "from": "2026-01-15T01:15:17.000Z",
        "to": "2026-10-04T11:43:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20261004114330/https://betterbasket.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “BetterBasket” company record, https://startuphistory.org/c/betterbasket.com"
}