{
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    {
      "quote_observed_at": "2024-01-17T14:27:28.000Z",
      "variants": [
        {
          "headline": "Build, Ship, Scale",
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      "variants": [
        {
          "headline": "Run Any Model",
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      "subhead": "BentoML is the Inference Platform for enterprise AI teams to build fast, secure and scalable AI apps",
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      "to": "2024-07-04T16:59:41.000Z",
      "captures": 1,
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      "variants": [
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          "headline": "Run LLMs On Your Terms",
          "subhead": "Deploy any model privately in your cloud or on-premises, with fine-grained performance controls and mission-critical reliability",
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        {
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          "subhead": "Inference Platform built for speed and control. Deploy any model anywhere, with tailored optimization, efficient scaling, and streamlined operations.",
          "observed_at": "2025-08-01T18:56:15.000Z",
          "evidence": "https://web.archive.org/web/20250801185615/https://www.bentoml.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Inference On Your Terms",
          "subhead": "Inference Platform built for speed and control. Deploy any model anywhere, with tailored inference optimization, efficient scaling, and streamlined operations.",
          "observed_at": "2026-01-02T13:09:23.000Z",
          "evidence": "https://web.archive.org/web/20260102130923/https://bentoml.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Inference On Your Terms",
          "subhead": "Inference Platform built for speed and control. Deploy any model anywhere, with tailored inference optimization, efficient scaling, and streamlined operations.",
          "observed_at": "2026-02-03T09:16:13.000Z",
          "evidence": "https://web.archive.org/web/20260203091613/https://www.bentoml.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Inference On Your Terms",
          "subhead": "Inference Platform built for speed and control. Deploy any model anywhere, with tailored inference optimization, efficient scaling, and streamlined operations.",
          "observed_at": "2026-07-22T10:15:04.000Z",
          "evidence": "https://web.archive.org/web/20260722101504/https://bentoml.com/",
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        {
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          "subhead": "Inference Platform built for speed and control. Deploy any model anywhere, with tailored inference optimization, efficient scaling, and streamlined operations.",
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      "to": "2026-11-05T11:53:53.243Z",
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      "kind": "headline",
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      "between": {
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        "to": "2023-02-07T21:44:19.000Z"
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “A faster way to ship your models to production” to “Build, Ship, Scale”.",
      "between": {
        "from": "2023-02-07T21:44:19.000Z",
        "to": "2023-07-18T18:58:32.000Z"
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      "evidence": "https://web.archive.org/web/20230718185832/https://www.bentoml.com/",
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      "summary": "Added a free sign-up or free trial.",
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        "to": "2023-07-18T18:58:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20230718185832/https://www.bentoml.com/",
      "evidence_kind": "internet_archive",
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      "before_evidence_kind": "internet_archive",
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      "summary": "Changed its homepage headline from “Build, Ship, Scale” to “Run Any Model”.",
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        "to": "2024-07-04T16:59:41.000Z"
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      "evidence": "https://web.archive.org/web/20240704165941/https://www.bentoml.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/repositioned"
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      "before_evidence": "https://web.archive.org/web/20240117142728/https://bentoml.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-01-17T14:27:28.000Z",
        "to": "2024-07-04T16:59:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20240704165941/https://www.bentoml.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Run Any Model” to “Run LLMs On Your Terms”.",
      "between": {
        "from": "2024-07-04T16:59:41.000Z",
        "to": "2025-07-01T16:56:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701165622/https://www.bentoml.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20240704165941/https://www.bentoml.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA, ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-07-04T16:59:41.000Z",
        "to": "2025-07-01T16:56:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701165622/https://www.bentoml.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20250701165622/https://www.bentoml.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Ashby.",
      "between": {
        "from": "2025-07-01T16:56:22.000Z",
        "to": "2025-08-01T18:56:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20250801185615/https://www.bentoml.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 9,
      "id": "page-e9eefd4cf6c770b8a30cff5efe6078e8cb3de5682b28c5a2fa23d006307cc527:7fb84f9e2295491dfd67143bed3da14da6c095f00373eb060358315e18130a81:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250801185615/https://www.bentoml.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-08-01T18:56:15.000Z",
        "to": "2026-01-02T13:09:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20260102130923/https://bentoml.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 10,
      "id": "page-fd9d43f55d014794abbdabe9e433f1f5fed17d4272c2e514fa018b4586a6ab49:94326f0e2afb7d6818ccdc3e9b3a23f183a24cdd6a9499c49ab419c63c8af0a5:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20260203091613/https://www.bentoml.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2026-02-03T09:16:13.000Z",
        "to": "2026-07-22T10:15:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260722101504/https://bentoml.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “BentoML” company record, https://startuphistory.org/c/bentoml.com"
}