{
  "company": {
    "name": "Benjamin Capital",
    "website": "https://benjaminone.com/",
    "record": "https://startuphistory.org/c/benjaminone.com"
  },
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  "last_checked": "2026-11-05T11:53:46.134Z",
  "live_status": null,
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      "seen": {
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      "current": false
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      "variants": [
        {
          "headline": "Banking made for merchant rewards",
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          "observed_at": "2022-07-01T12:15:18.000Z",
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      "to": "2022-07-01T12:15:18.000Z",
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      "quote_observed_at": "2024-01-16T13:05:57.000Z",
      "variants": [
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          "headline": "More Money, Every Day",
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          "observed_at": "2024-01-16T13:05:57.000Z",
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      "headline": "More Money, Every Day",
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      "from": "2024-01-16T13:05:57.000Z",
      "to": "2024-01-16T13:05:57.000Z",
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      "evidence": "https://web.archive.org/web/20240116130557/https://www.benjaminone.com/",
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    },
    {
      "quote_observed_at": "2025-01-14T10:56:38.000Z",
      "variants": [
        {
          "headline": "Make every moment count.",
          "subhead": "Make every moment count. Turn spare time into extra cash with Benjamin. Shop, Save And Earn With Leading Brands Turn Playtime into Payday Earn a Benjamin ($100) or more every single month accessing hu",
          "observed_at": "2025-01-14T10:56:38.000Z",
          "evidence": "https://web.archive.org/web/20250114105638/https://www.benjaminone.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Make every moment count.",
      "subhead": "Make every moment count. Turn spare time into extra cash with Benjamin. Shop, Save And Earn With Leading Brands Turn Playtime into Payday Earn a Benjamin ($100) or more every single month accessing hu",
      "from": "2025-01-14T10:56:38.000Z",
      "to": "2025-01-14T10:56:38.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250114105638/https://www.benjaminone.com/",
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      "seen": {
        "on": "2025-01-14T10:56:38.000Z"
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    },
    {
      "quote_observed_at": "2026-01-28T20:39:01.000Z",
      "variants": [
        {
          "headline": "Benjamin - Earn Cash Rewards",
          "subhead": "Unleash the full power of your phone and start getting paid real cash rewards from playing games, making purchases, doing surveys, watching videos and all kinds of money moments (MoMos) with Benjamin—",
          "observed_at": "2025-08-02T22:52:45.000Z",
          "evidence": "https://web.archive.org/web/20250802225245/https://www.benjaminone.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Benjamin - Earn Cash Rewards",
          "subhead": "Unleash the full power of your phone and start getting paid real cash rewards from playing games, making purchases, doing surveys, watching videos and all kinds of money moments (MoMos) with Benjamin—",
          "observed_at": "2026-01-28T20:39:01.000Z",
          "evidence": "https://web.archive.org/web/20260128203901/https://www.benjaminone.com/",
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        }
      ],
      "headline": "Benjamin - Earn Cash Rewards",
      "subhead": "Unleash the full power of your phone and start getting paid real cash rewards from playing games, making purchases, doing surveys, watching videos and all kinds of money moments (MoMos) with Benjamin—",
      "from": "2025-08-02T22:52:45.000Z",
      "to": "2026-01-28T20:39:01.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260128203901/https://www.benjaminone.com/",
      "evidence_kind": "internet_archive",
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          "to": "2026-01-28T20:39:01.000Z"
        }
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    }
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    {
      "n": 1,
      "id": "classifier-930cb358ffc775feaa0d3138c1b86b2d92ea8e13d27da9f0cb802fff22cfe40a:cad4d54e7685dae84dd925dbeb81f800ffa75f53acfecec836f0c03ad6cf4bf0:repositioning",
      "before_evidence": "https://web.archive.org/web/20220701121518/https://www.benjaminone.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Banking made for merchant rewards” to “More Money, Every Day”.",
      "between": {
        "from": "2022-07-01T12:15:18.000Z",
        "to": "2024-01-16T13:05:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20240116130557/https://www.benjaminone.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-cad4d54e7685dae84dd925dbeb81f800ffa75f53acfecec836f0c03ad6cf4bf0:a45c1b3f5ac1a2a917fbf019dc1ebdcd13f47fa74813ab52772b53790cc9cc45:headline:9073755df454738b",
      "before_evidence": "https://web.archive.org/web/20240116130557/https://www.benjaminone.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “More Money, Every Day” to “Make every moment count.”.",
      "between": {
        "from": "2024-01-16T13:05:57.000Z",
        "to": "2025-01-14T10:56:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114105638/https://www.benjaminone.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-cad4d54e7685dae84dd925dbeb81f800ffa75f53acfecec836f0c03ad6cf4bf0:a45c1b3f5ac1a2a917fbf019dc1ebdcd13f47fa74813ab52772b53790cc9cc45:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20240116130557/https://www.benjaminone.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2024-01-16T13:05:57.000Z",
        "to": "2025-01-14T10:56:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114105638/https://www.benjaminone.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": {
    "headline": "Benjamin Capital updates branding and adds careers page",
    "summary": "Benjamin Capital has updated its homepage messaging twice and added a careers page. The company’s public positioning has shifted away from a specific focus on merchant rewards.",
    "points": [
      {
        "text": "Between July 2022 and January 2024, Benjamin Capital changed its homepage headline from “Banking made for merchant rewards” to “More Money, Every Day”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "A classifier read this change as a repositioning of Benjamin Capital’s offering or focus.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2024 and January 2025, Benjamin Capital changed its homepage headline from “More Money, Every Day” to “Make every moment count.”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2024 and January 2025, Benjamin Capital added a careers page on its website.",
        "kind": "fact",
        "changes": [
          3
        ]
      }
    ],
    "written_at": "2026-11-07T14:53:55.780Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Benjamin Capital” company record, https://startuphistory.org/c/benjaminone.com"
}