{
  "company": {
    "name": "Benchling",
    "website": "https://benchling.com/",
    "record": "https://startuphistory.org/c/benchling.com"
  },
  "status": null,
  "history_since": "2025-08-03T18:37:46.000Z",
  "baseline": {
    "snapshot_id": "7bb23d7f19788c8c378ea78421afeac3c68bc93498c23e61d6fa139896053146",
    "observed_at": "2025-08-03T18:37:46.000Z",
    "headline": "Set the new speed of R&D",
    "description": "Benchling is a cloud-based platform for biotechnology research and development and the only biology-first platform for scientific data, collaboration, and insights.",
    "evidence": "https://web.archive.org/web/20250803183746/https://www.benchling.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T11:53:28.880Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-08-03T18:37:46.000Z",
      "variants": [
        {
          "headline": "Set the new speed of R&D",
          "subhead": "Benchling is a cloud-based platform for biotechnology research and development and the only biology-first platform for scientific data, collaboration, and insights.",
          "observed_at": "2025-08-03T18:37:46.000Z",
          "evidence": "https://web.archive.org/web/20250803183746/https://www.benchling.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Set the new speed of R&D",
      "subhead": "Benchling is a cloud-based platform for biotechnology research and development and the only biology-first platform for scientific data, collaboration, and insights.",
      "from": "2025-08-03T18:37:46.000Z",
      "to": "2025-08-03T18:37:46.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250803183746/https://www.benchling.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-08-03T18:37:46.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T11:53:28.880Z",
      "variants": [
        {
          "headline": "Your infinite program team for R&D",
          "subhead": "Benchling is a cloud-based platform for biotechnology research and development and the only biology-first platform for scientific data, collaboration, and insights.",
          "observed_at": "2026-11-03T17:28:35.000Z",
          "evidence": "https://web.archive.org/web/20261103172835/https://www.benchling.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your infinite program team for R&D",
          "subhead": "Benchling is a cloud-based platform for biotechnology research and development and the only biology-first platform for scientific data, collaboration, and insights.",
          "observed_at": "2026-11-05T11:53:28.880Z",
          "evidence": "https://www.benchling.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your infinite program team for R&D",
      "subhead": "Benchling is a cloud-based platform for biotechnology research and development and the only biology-first platform for scientific data, collaboration, and insights.",
      "from": "2026-11-03T17:28:35.000Z",
      "to": "2026-11-05T11:53:28.880Z",
      "captures": 2,
      "evidence": "https://www.benchling.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-11-03T17:28:35.000Z",
          "to": "2026-11-05T11:53:28.880Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-7bb23d7f19788c8c378ea78421afeac3c68bc93498c23e61d6fa139896053146:479f4204cd6b2a06a18805935c9ef937b4f03aae2e9d69198baf96b6f5fc1c5e:repositioning",
      "before_evidence": "https://web.archive.org/web/20250803183746/https://www.benchling.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Set the new speed of R&D” to “Your infinite program team for R&D”.",
      "between": {
        "from": "2025-08-03T18:37:46.000Z",
        "to": "2026-11-03T17:28:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20261103172835/https://www.benchling.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-7bb23d7f19788c8c378ea78421afeac3c68bc93498c23e61d6fa139896053146:479f4204cd6b2a06a18805935c9ef937b4f03aae2e9d69198baf96b6f5fc1c5e:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250803183746/https://www.benchling.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-08-03T18:37:46.000Z",
        "to": "2026-11-03T17:28:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20261103172835/https://www.benchling.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-7bb23d7f19788c8c378ea78421afeac3c68bc93498c23e61d6fa139896053146:479f4204cd6b2a06a18805935c9ef937b4f03aae2e9d69198baf96b6f5fc1c5e:compliance:1175eadc31d27881",
      "before_evidence": "https://web.archive.org/web/20250803183746/https://www.benchling.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-08-03T18:37:46.000Z",
        "to": "2026-11-03T17:28:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20261103172835/https://www.benchling.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 4,
      "id": "page-7bb23d7f19788c8c378ea78421afeac3c68bc93498c23e61d6fa139896053146:479f4204cd6b2a06a18805935c9ef937b4f03aae2e9d69198baf96b6f5fc1c5e:logos:37e4087f8b8bdb99",
      "before_evidence": "https://web.archive.org/web/20250803183746/https://www.benchling.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Beam Therapeutics, Parabilis Medicines, AstraZeneca, Gilead, Bayer, Regeneron, Merck, Bristol Myers Squibb and 5 more.",
      "between": {
        "from": "2025-08-03T18:37:46.000Z",
        "to": "2026-11-03T17:28:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20261103172835/https://www.benchling.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Benchling updates R&D messaging, access model, and homepage signals",
    "summary": "Benchling changed its homepage positioning, introduced a free sign-up or trial option, now highlights ISO 27001 and SOC 2 compliance, and shows additional logos on its homepage.",
    "points": [
      {
        "text": "Between August 2025 and November 2026, Benchling changed its homepage headline from “Set the new speed of R&D” to “Your infinite program team for R&D”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between August 2025 and November 2026, Benchling added a free sign-up or free trial option.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between August 2025 and November 2026, Benchling began stating ISO 27001 and SOC 2 compliance on its homepage.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between August 2025 and November 2026, Benchling added homepage logos including Beam Therapeutics, Parabilis Medicines, AstraZeneca, Gilead, Bayer, Regeneron, Merck, Bristol Myers Squibb and 5 more.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:39:01.874Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Benchling” company record, https://startuphistory.org/c/benchling.com"
}