{
  "company": {
    "name": "Belong",
    "website": "https://belong.net/",
    "record": "https://startuphistory.org/c/belong.net"
  },
  "status": null,
  "history_since": "2009-03-28T13:54:55.000Z",
  "baseline": {
    "snapshot_id": "a8167c01b97460e1ad9cfc2e44cd0d447a7d020749ca5e7782da7ee09115a5b5",
    "observed_at": "2009-03-28T13:54:55.000Z",
    "headline": "belong.net",
    "description": "belong.net",
    "evidence": "https://web.archive.org/web/20090328135455/http://belong.net:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T11:53:08.834Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-02-14T00:42:07.000Z",
      "variants": [
        {
          "headline": "belong.net",
          "subhead": "belong.net",
          "observed_at": "2009-03-28T13:54:55.000Z",
          "evidence": "https://web.archive.org/web/20090328135455/http://belong.net:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The domain name Belong.net is for sale!",
          "subhead": "The domain name Belong.net is for sale. Make an offer or buy it now at a set price. Undeveloped keeps you safe.",
          "observed_at": "2018-11-27T08:54:45.000Z",
          "evidence": "https://web.archive.org/web/20181127085445/https://belong.net/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The domain name Belong.net is for sale!",
          "subhead": "The domain name Belong.net is for sale. Make an offer or buy it now at a set price. DAN.COM keeps you safe.",
          "observed_at": "2019-07-20T22:59:09.000Z",
          "evidence": "https://web.archive.org/web/20190720225909/https://belong.net/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Belong.net",
          "subhead": "Belong.net domain name is for sale. Make an offer or buy it now. Your purchase is secured by Epik.",
          "observed_at": "2021-02-14T00:42:07.000Z",
          "evidence": "https://web.archive.org/web/20210214004207/http://belong.net/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Belong.net",
      "subhead": "Belong.net domain name is for sale. Make an offer or buy it now. Your purchase is secured by Epik.",
      "from": "2009-03-28T13:54:55.000Z",
      "to": "2021-02-14T00:42:07.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20210214004207/http://belong.net/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2009-03-28T13:54:55.000Z",
          "to": "2021-02-14T00:42:07.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-09-26T10:40:21.000Z",
      "variants": [
        {
          "headline": "The First NFT Social Network",
          "subhead": "Explore your NFT collection’s private events, chat rooms, and loyalty perks",
          "observed_at": "2022-09-26T10:40:21.000Z",
          "evidence": "https://web.archive.org/web/20220926104021/https://belong.net/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The First NFT Social Network",
      "subhead": "Explore your NFT collection’s private events, chat rooms, and loyalty perks",
      "from": "2022-09-26T10:40:21.000Z",
      "to": "2022-09-26T10:40:21.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220926104021/https://belong.net/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-09-26T10:40:21.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-23T12:54:24.000Z",
      "variants": [
        {
          "headline": "TOKEN GATING FOR COMMUNITIES AND EVENTS",
          "subhead": "Token-gate your private communities, events, and physical property with Belong",
          "observed_at": "2023-09-13T03:11:24.000Z",
          "evidence": "https://web.archive.org/web/20230913031124/https://belong.net/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "TOKEN GATING FOR COMMUNITIES AND EVENTS",
          "subhead": "Token-gate your private communities, events, and physical property with Belong",
          "observed_at": "2024-01-28T20:23:09.000Z",
          "evidence": "https://web.archive.org/web/20240128202309/https://belong.net/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "TOKEN GATING FOR COMMUNITIES AND EVENTS",
          "subhead": "Token-gate your private communities, events, and physical property with Belong",
          "observed_at": "2025-01-23T12:54:24.000Z",
          "evidence": "https://web.archive.org/web/20250123125424/https://belong.net/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "TOKEN GATING FOR COMMUNITIES AND EVENTS",
      "subhead": "Token-gate your private communities, events, and physical property with Belong",
      "from": "2023-09-13T03:11:24.000Z",
      "to": "2025-01-23T12:54:24.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250123125424/https://belong.net/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-09-13T03:11:24.000Z",
          "to": "2025-01-23T12:54:24.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-04-24T14:21:19.000Z",
      "variants": [
        {
          "headline": "Real World, On-Chain",
          "subhead": "Tokenized and AI-powered events, properties, and engagement campaigns.",
          "observed_at": "2025-11-03T01:37:11.000Z",
          "evidence": "https://web.archive.org/web/20251103013711/https://belong.net/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Real World, On-Chain",
          "subhead": "Tokenized and AI-powered events, properties, and engagement campaigns.",
          "observed_at": "2026-01-07T10:34:27.000Z",
          "evidence": "https://web.archive.org/web/20260107103427/https://belong.net/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Real World, On-Chain",
          "subhead": "Tokenized and AI-powered events, properties, and engagement campaigns.",
          "observed_at": "2026-04-24T14:21:19.000Z",
          "evidence": "https://web.archive.org/web/20260424142119/https://belong.net/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Real World, On-Chain",
      "subhead": "Tokenized and AI-powered events, properties, and engagement campaigns.",
      "from": "2025-11-03T01:37:11.000Z",
      "to": "2026-04-24T14:21:19.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260424142119/https://belong.net/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-11-03T01:37:11.000Z",
          "to": "2026-04-24T14:21:19.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T11:53:08.834Z",
      "variants": [
        {
          "headline": "Operating System for Events and Hospitality",
          "subhead": "AI agents, check-ins, ticketing, and rewards for venues, promoters, organizers, and guests.",
          "observed_at": "2026-11-05T11:53:08.834Z",
          "evidence": "https://belong.net/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Operating System for Events and Hospitality",
      "subhead": "AI agents, check-ins, ticketing, and rewards for venues, promoters, organizers, and guests.",
      "from": "2026-11-05T11:53:08.834Z",
      "to": "2026-11-05T11:53:08.834Z",
      "captures": 1,
      "evidence": "https://belong.net/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-05T11:53:08.834Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-bf868c6849747f97e7ac2384939348eff9d9d0d115e417f44f6f26997b1f97db:b3050adb0dab63c896cdee3b70cbd5a598d2be7031699a3281d40b30d7ce5987:headline:02d28fea4aa53e68",
      "before_evidence": "https://web.archive.org/web/20220926104021/https://belong.net/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The First NFT Social Network” to “TOKEN GATING FOR COMMUNITIES AND EVENTS”.",
      "between": {
        "from": "2022-09-26T10:40:21.000Z",
        "to": "2023-09-13T03:11:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20230913031124/https://belong.net/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-0b5d729dabc541b2dff615eaa3926b714c4b3ad337909b6d80367c9509d558c8:dc50dc3c004f4eafd067daa90b414b65a984cbf2b90c9e85ca8c04e194b29672:repositioning",
      "before_evidence": "https://web.archive.org/web/20250123125424/https://belong.net/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “TOKEN GATING FOR COMMUNITIES AND EVENTS” to “Real World, On-Chain”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-01-23T12:54:24.000Z",
        "to": "2025-11-03T01:37:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20251103013711/https://belong.net/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-cfa628863f3c556bc05a1b3cf9c6e3247ce51af7ed65ecddf51b6c9c88dc9108:6b0ee4d9fe321ebf88283240ad082be1adf5b784d0abeaca19c94c86a548af25:headline:5facadb9fde53668",
      "before_evidence": "https://web.archive.org/web/20260424142119/https://belong.net/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Real World, On-Chain” to “Operating System for Events and Hospitality”.",
      "between": {
        "from": "2026-04-24T14:21:19.000Z",
        "to": "2026-11-05T11:53:08.834Z"
      },
      "evidence": "https://belong.net/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Belong” company record, https://startuphistory.org/c/belong.net"
}