{
  "company": {
    "name": "Beep Insights",
    "website": "https://beepinsights.com/",
    "record": "https://startuphistory.org/c/beepinsights.com"
  },
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    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
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  "last_checked": "2026-11-05T11:52:33.678Z",
  "live_status": null,
  "messaging": [
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        {
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          "subhead": null,
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      "to": "2022-10-20T09:08:55.000Z",
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      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-24T08:41:06.000Z",
      "variants": [
        {
          "headline": "BEEP- AN APP SPECIAL DESIGNED FOR ATHLETES",
          "subhead": "Beep uses wearable technology and AI to track key metrics such as blood sugar levels, lactate and sleep patterns for enhanced performance.",
          "observed_at": "2024-04-16T10:10:27.000Z",
          "evidence": "https://web.archive.org/web/20240416101027/https://beepinsights.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "For the Athletes of Tomorrow",
          "subhead": "Beep Insights is an all-in-one platform where sport science and biomarkers help you improve performance, reduce injuries, and train smarter by measuring lactate, glucose, and ketones along with data f",
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          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "For the Athletes of Tomorrow",
      "subhead": "Beep Insights is an all-in-one platform where sport science and biomarkers help you improve performance, reduce injuries, and train smarter by measuring lactate, glucose, and ketones along with data f",
      "from": "2024-04-16T10:10:27.000Z",
      "to": "2024-07-24T08:41:06.000Z",
      "captures": 2,
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      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2024-07-24T08:41:06.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-16T12:01:52.000Z",
      "variants": [
        {
          "headline": "All Your Training Data, in One Powerful App",
          "subhead": "Beep Insights is an all-in-one platform where sport science and biomarkers help you improve performance, reduce injuries, and train smarter by measuring lactate, glucose, and ketones along with data f",
          "observed_at": "2025-02-18T02:46:34.000Z",
          "evidence": "https://web.archive.org/web/20250218024634/https://beepinsights.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "All Your Training Data, in One Powerful App",
          "subhead": "Beep Insights is an all-in-one platform where sport science and biomarkers help you improve performance, reduce injuries, and train smarter by measuring lactate, glucose, and ketones along with data f",
          "observed_at": "2025-06-18T14:32:22.000Z",
          "evidence": "https://web.archive.org/web/20250618143222/https://beepinsights.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "All Your Training Data, in One Powerful App",
          "subhead": "Beep Insights is an all-in-one platform where sport science and biomarkers help you improve performance, reduce injuries, and train smarter by measuring lactate, glucose, and ketones along with data f",
          "observed_at": "2025-09-20T05:14:20.000Z",
          "evidence": "https://web.archive.org/web/20250920051420/https://beepinsights.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "All Your Training Data, in One Powerful App",
          "subhead": "Beep Insights is an all-in-one platform where sport science and biomarkers help you improve performance, reduce injuries, and train smarter by measuring lactate, glucose, and ketones along with data f",
          "observed_at": "2026-01-16T12:01:52.000Z",
          "evidence": "https://web.archive.org/web/20260116120152/https://beepinsights.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "All Your Training Data, in One Powerful App",
      "subhead": "Beep Insights is an all-in-one platform where sport science and biomarkers help you improve performance, reduce injuries, and train smarter by measuring lactate, glucose, and ketones along with data f",
      "from": "2025-02-18T02:46:34.000Z",
      "to": "2026-01-16T12:01:52.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20260116120152/https://beepinsights.com/",
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          "to": "2026-01-16T12:01:52.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T11:52:33.678Z",
      "variants": [
        {
          "headline": "For the athletes of tomorrow.",
          "subhead": "Beep Insights is an all-in-one platform where sport science and biomarkers help you improve performance, reduce injuries, and train smarter by measuring lactate, glucose, and ketones along with data f",
          "observed_at": "2026-07-10T16:49:18.000Z",
          "evidence": "https://web.archive.org/web/20260710164918/https://beepinsights.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "For the athletes of tomorrow.",
          "subhead": "Beep Insights is an all-in-one platform where sport science and biomarkers help you improve performance, reduce injuries, and train smarter by measuring lactate, glucose, and ketones along with data f",
          "observed_at": "2026-11-05T11:52:33.678Z",
          "evidence": "https://beepinsights.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "For the athletes of tomorrow.",
      "subhead": "Beep Insights is an all-in-one platform where sport science and biomarkers help you improve performance, reduce injuries, and train smarter by measuring lactate, glucose, and ketones along with data f",
      "from": "2026-07-10T16:49:18.000Z",
      "to": "2026-11-05T11:52:33.678Z",
      "captures": 2,
      "evidence": "https://beepinsights.com/",
      "evidence_kind": "live_capture",
      "seen": {
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          "to": "2026-11-05T11:52:33.678Z"
        }
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      "current": true
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “BEEP- AN APP SPECIAL DESIGNED FOR ATHLETES” to “For the Athletes of Tomorrow”.",
      "between": {
        "from": "2024-04-16T10:10:27.000Z",
        "to": "2024-07-24T08:41:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20240724084106/https://beepinsights.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-5014aee54d1e88c1a73ba01c6f3c41ceb18d0b075285231a7470f9e105ef4953:4f37b1ca05d9dda446fab447dd0a9d2dc9195ee5c8e5d26db1473fb6fd14ef0a:logos:552f4bad0ffca141",
      "before_evidence": "https://web.archive.org/web/20240416101027/https://beepinsights.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: MERA - BEEP INSIGHTS, good-idea-pink, Beep supporter -Datacenter, Beep supporter -Vinnova and region norrbotten.",
      "between": {
        "from": "2024-04-16T10:10:27.000Z",
        "to": "2024-07-24T08:41:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20240724084106/https://beepinsights.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-4f37b1ca05d9dda446fab447dd0a9d2dc9195ee5c8e5d26db1473fb6fd14ef0a:1ddaa6ee1de8785ed8c81aea167a2de39d8090345f84da317738168d00250280:headline:f95f659263a8e100",
      "before_evidence": "https://web.archive.org/web/20240724084106/https://beepinsights.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “For the Athletes of Tomorrow” to “All Your Training Data, in One Powerful App”.",
      "between": {
        "from": "2024-07-24T08:41:06.000Z",
        "to": "2025-02-18T02:46:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20250218024634/https://beepinsights.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-4f37b1ca05d9dda446fab447dd0a9d2dc9195ee5c8e5d26db1473fb6fd14ef0a:1ddaa6ee1de8785ed8c81aea167a2de39d8090345f84da317738168d00250280:logos:b8736761fa19a961",
      "before_evidence": "https://web.archive.org/web/20240724084106/https://beepinsights.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: runnersgear.se, beep insights and runnersworld.",
      "between": {
        "from": "2024-07-24T08:41:06.000Z",
        "to": "2025-02-18T02:46:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20250218024634/https://beepinsights.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-80c675beb02399bc24331276d4b201c23f6621a92b143b2fbe470495a6743b41:eeb0fa444247cb3b1dd4e8db7b05f44c396dae2dfc5864d5bd33a73c9a2d4cb4:headline:2f9901dcb81ca86d",
      "before_evidence": "https://web.archive.org/web/20260116120152/https://beepinsights.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “All Your Training Data, in One Powerful App” to “For the athletes of tomorrow.”.",
      "between": {
        "from": "2026-01-16T12:01:52.000Z",
        "to": "2026-07-10T16:49:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710164918/https://beepinsights.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Beep Insights updates homepage messaging on athlete-focused app",
    "summary": "Beep Insights has changed its homepage headlines and added logo collections on its site, indicating evolving positioning of its app for athletes.",
    "points": [
      {
        "text": "Between April 2024 and July 2024, Beep Insights changed its homepage headline from “BEEP- AN APP SPECIAL DESIGNED FOR ATHLETES” to “For the Athletes of Tomorrow”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between April 2024 and July 2024, Beep Insights added homepage logos including MERA - BEEP INSIGHTS, good-idea-pink, Beep supporter -Datacenter, Beep supporter -Vinnova and region norrbotten.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2024 and February 2025, Beep Insights changed its homepage headline from “For the Athletes of Tomorrow” to “All Your Training Data, in One Powerful App” and added homepage logos including runnersgear.se, beep insights and runnersworld.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      },
      {
        "text": "Between January 2026 and July 2026, Beep Insights changed its homepage headline from “All Your Training Data, in One Powerful App” to “For the athletes of tomorrow.”.",
        "kind": "fact",
        "changes": [
          5
        ]
      }
    ],
    "written_at": "2026-11-07T21:00:17.509Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Beep Insights” company record, https://startuphistory.org/c/beepinsights.com"
}