{
  "company": {
    "name": "Beeline",
    "website": "https://beeline.co/",
    "record": "https://startuphistory.org/c/beeline.co"
  },
  "status": null,
  "history_since": "2016-01-25T22:32:18.000Z",
  "baseline": {
    "snapshot_id": "3226b9c00f040e3b2b072a29ba47b09a52ac05fc55868a4b9dba9565f645e2a5",
    "observed_at": "2016-01-25T22:32:18.000Z",
    "headline": "Your ride. Your way.",
    "description": "BeeLine, a revolutionary navigation system to transform your ride in the city.",
    "evidence": "https://web.archive.org/web/20160125223218/https://beeline.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 2,
  "last_checked": "2026-11-06T14:27:53.159Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-01-25T22:32:18.000Z",
      "variants": [
        {
          "headline": "Your ride. Your way.",
          "subhead": "BeeLine, a revolutionary navigation system to transform your ride in the city.",
          "observed_at": "2016-01-25T22:32:18.000Z",
          "evidence": "https://web.archive.org/web/20160125223218/https://beeline.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your ride. Your way.",
      "subhead": "BeeLine, a revolutionary navigation system to transform your ride in the city.",
      "from": "2016-01-25T22:32:18.000Z",
      "to": "2016-01-25T22:32:18.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160125223218/https://beeline.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-01-25T22:32:18.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-06-26T09:25:37.000Z",
      "variants": [
        {
          "headline": "Beeline makes cycling simpler",
          "subhead": "Discover better journeys with Beeline, the smart compass for your bicycle.",
          "observed_at": "2017-06-26T09:25:37.000Z",
          "evidence": "https://web.archive.org/web/20170626092537/https://beeline.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Beeline makes cycling simpler",
      "subhead": "Discover better journeys with Beeline, the smart compass for your bicycle.",
      "from": "2017-06-26T09:25:37.000Z",
      "to": "2017-06-26T09:25:37.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170626092537/https://beeline.co/",
      "evidence_kind": "internet_archive",
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        "on": "2017-06-26T09:25:37.000Z"
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      "current": false
    },
    {
      "quote_observed_at": "2018-01-09T14:18:01.000Z",
      "variants": [
        {
          "headline": "Bike navigation made simple",
          "subhead": "Discover better journeys with Beeline, the smart compass for your bicycle.",
          "observed_at": "2018-01-09T14:18:01.000Z",
          "evidence": "https://web.archive.org/web/20180109141801/https://beeline.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Bike navigation made simple",
      "subhead": "Discover better journeys with Beeline, the smart compass for your bicycle.",
      "from": "2018-01-09T14:18:01.000Z",
      "to": "2018-01-09T14:18:01.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180109141801/https://beeline.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-01-09T14:18:01.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-03T05:12:13.000Z",
      "variants": [
        {
          "headline": "Beeline - smart navigation for bikes | Beeline",
          "subhead": "Discover better journeys with the award-winning Beeline, a better way of navigating on your bike. Beeline is the award-winning connected navigation device that puts you in charge and makes journeys fu",
          "observed_at": "2019-01-03T05:12:13.000Z",
          "evidence": "https://web.archive.org/web/20190103051213/https://beeline.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Beeline - smart navigation for bikes | Beeline",
      "subhead": "Discover better journeys with the award-winning Beeline, a better way of navigating on your bike. Beeline is the award-winning connected navigation device that puts you in charge and makes journeys fu",
      "from": "2019-01-03T05:12:13.000Z",
      "to": "2019-01-03T05:12:13.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190103051213/https://beeline.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-01-03T05:12:13.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-01-01T01:48:32.000Z",
      "variants": [
        {
          "headline": "Beeline is available at these retailers",
          "subhead": "Discover better journeys with Beeline, a better way of navigating on your bicycle & your motorcycle. Simply & safely find your way around the town or city",
          "observed_at": "2020-01-01T01:48:32.000Z",
          "evidence": "https://web.archive.org/web/20200101014832/https://beeline.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Beeline is available at these retailers",
      "subhead": "Discover better journeys with Beeline, a better way of navigating on your bicycle & your motorcycle. Simply & safely find your way around the town or city",
      "from": "2020-01-01T01:48:32.000Z",
      "to": "2020-01-01T01:48:32.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200101014832/https://beeline.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-01-01T01:48:32.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-12T12:52:27.000Z",
      "variants": [
        {
          "headline": "Navigation for motorcycling, upgraded.",
          "subhead": "Discover better journeys with Beeline, a better way of navigating on your bicycle & your motorcycle. Simply & safely find your way around the town or city",
          "observed_at": "2021-07-12T12:52:27.000Z",
          "evidence": "https://web.archive.org/web/20210712125227/https://beeline.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Navigation for motorcycling, upgraded.",
      "subhead": "Discover better journeys with Beeline, a better way of navigating on your bicycle & your motorcycle. Simply & safely find your way around the town or city",
      "from": "2021-07-12T12:52:27.000Z",
      "to": "2021-07-12T12:52:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210712125227/https://beeline.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-12T12:52:27.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-14T00:15:05.000Z",
      "variants": [
        {
          "headline": "Beeline - smart navigation for bikes",
          "subhead": "Discover better journeys with Beeline, a better way of navigating on your bicycle & your motorcycle. Simply & safely find your way around the town or city",
          "observed_at": "2023-07-10T22:48:32.000Z",
          "evidence": "https://web.archive.org/web/20230710224832/https://beeline.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Beeline - smart navigation for bikes",
          "subhead": "Discover better journeys with Beeline, a better way of navigating on your bicycle & your motorcycle. Simply & safely find your way around the town or city",
          "observed_at": "2024-07-14T00:15:05.000Z",
          "evidence": "https://web.archive.org/web/20240714001505/https://beeline.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Beeline - smart navigation for bikes",
      "subhead": "Discover better journeys with Beeline, a better way of navigating on your bicycle & your motorcycle. Simply & safely find your way around the town or city",
      "from": "2023-07-10T22:48:32.000Z",
      "to": "2024-07-14T00:15:05.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240714001505/https://beeline.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-07-10T22:48:32.000Z",
          "to": "2024-07-14T00:15:05.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-3226b9c00f040e3b2b072a29ba47b09a52ac05fc55868a4b9dba9565f645e2a5:5ac8c8b0de3a75d647460e418030e6bb62a3303c6a9c3ee024a931f041a988f4:headline:bffb992b20218642",
      "before_evidence": "https://web.archive.org/web/20160125223218/https://beeline.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your ride. Your way.” to “Beeline makes cycling simpler”.",
      "between": {
        "from": "2016-01-25T22:32:18.000Z",
        "to": "2017-06-26T09:25:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20170626092537/https://beeline.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-5ac8c8b0de3a75d647460e418030e6bb62a3303c6a9c3ee024a931f041a988f4:eee1c495799826acff225f5cbc0b5d5e0055c01e8c3881f5a7985790e224043b:headline:42d572170a7932c2",
      "before_evidence": "https://web.archive.org/web/20170626092537/https://beeline.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Beeline makes cycling simpler” to “Bike navigation made simple”.",
      "between": {
        "from": "2017-06-26T09:25:37.000Z",
        "to": "2018-01-09T14:18:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20180109141801/https://beeline.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-a61fd56806ba72dff01f71b0033652d82865a5ae09eb30f4ec6199c9b0dace3c:e34337be24949db70941e9b7b97a71628c7ea5224a45c15ac9336d7f09207c6a:logos:0b9945cdb85f9f41",
      "before_evidence": "https://web.archive.org/web/20190103051213/https://beeline.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Amazon, Bol, wiggle and Brompton.",
      "between": {
        "from": "2019-01-03T05:12:13.000Z",
        "to": "2020-01-01T01:48:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20200101014832/https://beeline.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-e34337be24949db70941e9b7b97a71628c7ea5224a45c15ac9336d7f09207c6a:36f524753c7a243553a26174dedcfa3b064518869a0fa2f297ec5fe098c13222:headline:a14714f497a3f1b5",
      "before_evidence": "https://web.archive.org/web/20200101014832/https://beeline.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Beeline is available at these retailers” to “Navigation for motorcycling, upgraded.”.",
      "between": {
        "from": "2020-01-01T01:48:32.000Z",
        "to": "2021-07-12T12:52:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20210712125227/https://beeline.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Beeline messaging now highlights motorcycling navigation",
    "summary": "Beeline’s website headlines have moved from general cycling navigation language to emphasizing navigation for motorcycling, and it has added several retail logos to its homepage.",
    "points": [
      {
        "text": "Between January 2016 and June 2017, Beeline changed its homepage headline from “Your ride. Your way.” to “Beeline makes cycling simpler”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between June 2017 and January 2018, Beeline changed its homepage headline from “Beeline makes cycling simpler” to “Bike navigation made simple”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2019 and January 2020, Beeline added logos to its homepage: Amazon, Bol, wiggle and Brompton.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between January 2020 and July 2021, Beeline changed its homepage headline from “Beeline is available at these retailers” to “Navigation for motorcycling, upgraded.”, which may indicate a stronger emphasis on motorcycling use cases in its messaging.",
        "kind": "interpretation",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T20:58:26.133Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Beeline” company record, https://startuphistory.org/c/beeline.co"
}