{
  "company": {
    "name": "Beekeeper",
    "website": "https://beekeeper.io/",
    "record": "https://startuphistory.org/c/beekeeper.io"
  },
  "status": {
    "kind": "acquired",
    "label": "Acquired",
    "summary": "Its homepage now says “Beekeeper is now part of LumApps”.",
    "seen": {
      "between": {
        "from": "2026-02-03T06:39:13.000Z",
        "to": "2026-05-10T23:34:43.000Z"
      }
    }
  },
  "history_since": "2016-02-20T01:00:08.000Z",
  "baseline": {
    "snapshot_id": "926681a8cd26e31f7e8ba0b80c4260cfba2b25b1ce3b37322174f5aa774d2845",
    "observed_at": "2016-02-20T01:00:08.000Z",
    "headline": "The communication tool your teams will love",
    "description": "We help companies reach and engage every employee.",
    "evidence": "https://web.archive.org/web/20160220010008/https://beekeeper.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T11:52:18.171Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-02-20T01:00:08.000Z",
      "variants": [
        {
          "headline": "The communication tool your teams will love",
          "subhead": "We help companies reach and engage every employee.",
          "observed_at": "2016-02-20T01:00:08.000Z",
          "evidence": "https://web.archive.org/web/20160220010008/https://beekeeper.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The communication tool your teams will love",
      "subhead": "We help companies reach and engage every employee.",
      "from": "2016-02-20T01:00:08.000Z",
      "to": "2016-02-20T01:00:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160220010008/https://beekeeper.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-02-20T01:00:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-07-01T05:04:12.000Z",
      "variants": [
        {
          "headline": "The communication app for every single employee",
          "subhead": "The award-winning internal communication tool to reach and engage every employee across teams and locations.",
          "observed_at": "2017-05-11T20:02:56.000Z",
          "evidence": "https://web.archive.org/web/20170511200256/https://beekeeper.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Achieve more together with your employee app",
          "subhead": "The award-winning employee app to reach and engage every employee across teams and locations.",
          "observed_at": "2017-07-01T05:04:12.000Z",
          "evidence": "https://web.archive.org/web/20170701050412/https://beekeeper.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Achieve more together with your employee app",
      "subhead": "The award-winning employee app to reach and engage every employee across teams and locations.",
      "from": "2017-05-11T20:02:56.000Z",
      "to": "2017-07-01T05:04:12.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20170701050412/https://beekeeper.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-05-11T20:02:56.000Z",
          "to": "2017-07-01T05:04:12.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-02T21:08:40.000Z",
      "variants": [
        {
          "headline": "The Essential Platform for Frontline Workers",
          "subhead": "We offer the #1 employee communications app for mobile workplace collaboration. Reach your entire workforce with all the employee engagement tools you need in one internal communications platform. Opt",
          "observed_at": "2021-07-01T18:56:37.000Z",
          "evidence": "https://web.archive.org/web/20210701185637/https://www.beekeeper.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Essential Platform for Frontline Workers",
          "subhead": "We offer the #1 employee communications app for mobile workplace collaboration. Reach your entire workforce with all the employee engagement tools you need in one internal communications platform. Opt",
          "observed_at": "2022-01-02T21:08:40.000Z",
          "evidence": "https://web.archive.org/web/20220102210840/https://www.beekeeper.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Essential Platform for Frontline Workers",
      "subhead": "We offer the #1 employee communications app for mobile workplace collaboration. Reach your entire workforce with all the employee engagement tools you need in one internal communications platform. Opt",
      "from": "2021-07-01T18:56:37.000Z",
      "to": "2022-01-02T21:08:40.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220102210840/https://www.beekeeper.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-07-01T18:56:37.000Z",
          "to": "2022-01-02T21:08:40.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-01T08:41:42.000Z",
      "variants": [
        {
          "headline": "Unleash the power of your whole workforce.",
          "subhead": "We offer the #1 frontline success platform for mobile collaboration. Reach your entire workforce. All the employee engagement tools you need.",
          "observed_at": "2023-01-01T08:41:42.000Z",
          "evidence": "https://web.archive.org/web/20230101084142/https://www.beekeeper.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Unleash the power of your whole workforce.",
      "subhead": "We offer the #1 frontline success platform for mobile collaboration. Reach your entire workforce. All the employee engagement tools you need.",
      "from": "2023-01-01T08:41:42.000Z",
      "to": "2023-01-01T08:41:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230101084142/https://www.beekeeper.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-01T08:41:42.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-05T12:38:06.000Z",
      "variants": [
        {
          "headline": "Digitize Your Frontline & Supercharge Your Business",
          "subhead": "Frontline business leaders use Beekeeper to connect and engage their whole workforce with our productivity app that teams love to use.",
          "observed_at": "2023-07-05T12:38:06.000Z",
          "evidence": "https://web.archive.org/web/20230705123806/https://www.beekeeper.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Digitize Your Frontline & Supercharge Your Business",
      "subhead": "Frontline business leaders use Beekeeper to connect and engage their whole workforce with our productivity app that teams love to use.",
      "from": "2023-07-05T12:38:06.000Z",
      "to": "2023-07-05T12:38:06.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230705123806/https://www.beekeeper.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-05T12:38:06.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-02-03T06:39:13.000Z",
      "variants": [
        {
          "headline": "The #1 Employee App for Your Frontline Teams",
          "subhead": "Frontline business leaders use Beekeeper to connect and engage their whole workforce with our productivity app that teams love to use.",
          "observed_at": "2024-07-02T15:58:39.000Z",
          "evidence": "https://web.archive.org/web/20240702155839/https://www.beekeeper.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The employee app made for the frontline workforce",
          "subhead": "Beekeeper is the employee app built for frontline success. Connect frontline teams, boost engagement, and make every shift more productive.",
          "observed_at": "2025-01-14T19:20:22.000Z",
          "evidence": "https://web.archive.org/web/20250114192022/https://www.beekeeper.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The employee app made for the frontline workforce",
          "subhead": "Beekeeper is the employee app built for frontline success. Connect frontline teams, boost engagement, and make every shift more productive.",
          "observed_at": "2025-11-03T15:27:41.000Z",
          "evidence": "https://web.archive.org/web/20251103152741/https://www.beekeeper.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The employee app made for the frontline workforce",
          "subhead": "Beekeeper is the employee app built for frontline success. Connect frontline teams, boost engagement, and make every shift more productive.",
          "observed_at": "2026-01-01T03:05:25.000Z",
          "evidence": "https://web.archive.org/web/20260101030525/https://www.beekeeper.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The employee app made for the frontline workforce",
          "subhead": "Beekeeper is the employee app built for frontline success. Connect frontline teams, boost engagement, and make every shift more productive.",
          "observed_at": "2026-02-03T06:39:13.000Z",
          "evidence": "https://web.archive.org/web/20260203063913/https://www.beekeeper.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The employee app made for the frontline workforce",
      "subhead": "Beekeeper is the employee app built for frontline success. Connect frontline teams, boost engagement, and make every shift more productive.",
      "from": "2024-07-02T15:58:39.000Z",
      "to": "2026-02-03T06:39:13.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20260203063913/https://www.beekeeper.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-02T15:58:39.000Z",
          "to": "2026-02-03T06:39:13.000Z"
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  "changes": [
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      "id": "page-926681a8cd26e31f7e8ba0b80c4260cfba2b25b1ce3b37322174f5aa774d2845:a2d954a3cc61e10a27b01178f6ab3f549f5cbb2db71a9b65a4f680fc7eace0d3:headline:ffaec7f0465bd458",
      "before_evidence": "https://web.archive.org/web/20160220010008/https://beekeeper.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The communication tool your teams will love” to “The communication app for every single employee”.",
      "between": {
        "from": "2016-02-20T01:00:08.000Z",
        "to": "2017-05-11T20:02:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20170511200256/https://beekeeper.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-926681a8cd26e31f7e8ba0b80c4260cfba2b25b1ce3b37322174f5aa774d2845:a2d954a3cc61e10a27b01178f6ab3f549f5cbb2db71a9b65a4f680fc7eace0d3:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20160220010008/https://beekeeper.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2016-02-20T01:00:08.000Z",
        "to": "2017-05-11T20:02:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20170511200256/https://beekeeper.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "classifier-a2d954a3cc61e10a27b01178f6ab3f549f5cbb2db71a9b65a4f680fc7eace0d3:9f37c86d253ac3374a2fcf93c46df30f998e98d957db69cd1e2cd5ac67595308:repositioning",
      "before_evidence": "https://web.archive.org/web/20170511200256/https://beekeeper.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The communication app for every single employee” to “Achieve more together with your employee app”.",
      "between": {
        "from": "2017-05-11T20:02:56.000Z",
        "to": "2017-07-01T05:04:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20170701050412/https://beekeeper.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-9f37c86d253ac3374a2fcf93c46df30f998e98d957db69cd1e2cd5ac67595308:c98adb799f37fe662a1220faf3826e59082f2c8090c95dbd4983b8aaa2f55bdb:headline:c45184e18747eb32",
      "before_evidence": "https://web.archive.org/web/20170701050412/https://beekeeper.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Achieve more together with your employee app” to “The Essential Platform for Frontline Workers”.",
      "between": {
        "from": "2017-07-01T05:04:12.000Z",
        "to": "2021-07-01T18:56:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20210701185637/https://www.beekeeper.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-52794cfe4d2492dbff3d1602091151c35896d4f6cf94f062fc03647b3c05594b:b14fd346c1ad9a10d1476ba965dc1f210a2ecf1428de42d3367ddc94c3811063:headline:e91c73c57657c1c6",
      "before_evidence": "https://web.archive.org/web/20220102210840/https://www.beekeeper.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Essential Platform for Frontline Workers” to “Unleash the power of your whole workforce.”.",
      "between": {
        "from": "2022-01-02T21:08:40.000Z",
        "to": "2023-01-01T08:41:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101084142/https://www.beekeeper.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-b14fd346c1ad9a10d1476ba965dc1f210a2ecf1428de42d3367ddc94c3811063:f012547d1ea18369c66ded3fed74cd3f39149076de76a3035d7aba5c378e24f9:headline:aa6de45e828966f8",
      "before_evidence": "https://web.archive.org/web/20230101084142/https://www.beekeeper.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Unleash the power of your whole workforce.” to “Digitize Your Frontline & Supercharge Your Business”.",
      "between": {
        "from": "2023-01-01T08:41:42.000Z",
        "to": "2023-07-05T12:38:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20230705123806/https://www.beekeeper.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-f012547d1ea18369c66ded3fed74cd3f39149076de76a3035d7aba5c378e24f9:de2e2d5c7ea01b577d24765eee1d08524062309ebac8dd997f6fadd64e80993c:headline:1ed8f493db615dd0",
      "before_evidence": "https://web.archive.org/web/20230705123806/https://www.beekeeper.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Digitize Your Frontline & Supercharge Your Business” to “The #1 Employee App for Your Frontline Teams”.",
      "between": {
        "from": "2023-07-05T12:38:06.000Z",
        "to": "2024-07-02T15:58:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20240702155839/https://www.beekeeper.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-f012547d1ea18369c66ded3fed74cd3f39149076de76a3035d7aba5c378e24f9:de2e2d5c7ea01b577d24765eee1d08524062309ebac8dd997f6fadd64e80993c:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20230705123806/https://www.beekeeper.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-07-05T12:38:06.000Z",
        "to": "2024-07-02T15:58:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20240702155839/https://www.beekeeper.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 9,
      "id": "page-7e2365199aa8f92f4a3ad88b3fa5042fbbacee7c66cb2a17ce73384039b1e1c7:f22c00d3bc71355079cce4d7c625bad8fc06cd43496aa65c6785140f08260275:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20251103152741/https://www.beekeeper.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-11-03T15:27:41.000Z",
        "to": "2026-01-01T03:05:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20260101030525/https://www.beekeeper.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 10,
      "id": "page-4ac226f774a878837418dec579d1ecc60b5c942ab5843252b9f3a14b9bda1c38:c06f168eace64301756d8ed8b1f2f25f1e209f182743120712781b51e91be177:acquired:1f1a5b7d75a6ca96",
      "before_evidence": "https://web.archive.org/web/20260203063913/https://www.beekeeper.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "acquired",
      "label": "Acquired",
      "summary": "Its homepage now says “Beekeeper is now part of LumApps”.",
      "between": {
        "from": "2026-02-03T06:39:13.000Z",
        "to": "2026-05-10T23:34:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20260510233443/https://www.beekeeper.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/acquired"
    },
    {
      "n": 11,
      "id": "page-c06f168eace64301756d8ed8b1f2f25f1e209f182743120712781b51e91be177:4485913419e9cf19d8f7bf1af9910f51b247465218d8465be80d293091b3ab74:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20260510233443/https://www.beekeeper.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2026-05-10T23:34:43.000Z",
        "to": "2026-11-05T11:52:18.171Z"
      },
      "evidence": "https://www.lumapps.com/beekeeper?utm_source=beekeeper&utm_medium=referral&utm_content=%2F",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Beekeeper” company record, https://startuphistory.org/c/beekeeper.io"
}