{
  "company": {
    "name": "Baton Media",
    "website": "https://baton.media/",
    "record": "https://startuphistory.org/c/baton.media"
  },
  "status": null,
  "history_since": "2022-04-05T15:24:22.000Z",
  "baseline": {
    "snapshot_id": "c5228a340e55cae23c614541228df30c2799b10db3b6d4d29a1adfa143eedc53",
    "observed_at": "2022-04-05T15:24:22.000Z",
    "headline": "What is Baton?",
    "description": null,
    "evidence": "https://web.archive.org/web/20220405152422/https://www.baton.media/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:27:53.159Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-04-05T15:24:22.000Z",
      "variants": [
        {
          "headline": "What is Baton?",
          "subhead": null,
          "observed_at": "2022-04-05T15:24:22.000Z",
          "evidence": "https://web.archive.org/web/20220405152422/https://www.baton.media/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "What is Baton?",
      "subhead": null,
      "from": "2022-04-05T15:24:22.000Z",
      "to": "2022-04-05T15:24:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220405152422/https://www.baton.media/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-04-05T15:24:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-10-21T11:41:00.000Z",
      "variants": [
        {
          "headline": "Apply to Join our Beta",
          "subhead": null,
          "observed_at": "2022-09-15T01:04:20.000Z",
          "evidence": "https://web.archive.org/web/20220915010420/https://baton.media/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Apply to Join our Beta",
          "subhead": null,
          "observed_at": "2023-04-02T23:41:09.000Z",
          "evidence": "https://web.archive.org/web/20230402234109/https://baton.media/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Apply to Join our Beta",
          "subhead": null,
          "observed_at": "2023-10-21T11:41:00.000Z",
          "evidence": "https://web.archive.org/web/20231021114100/https://baton.media/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Apply to Join our Beta",
      "subhead": null,
      "from": "2022-09-15T01:04:20.000Z",
      "to": "2023-10-21T11:41:00.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20231021114100/https://baton.media/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-09-15T01:04:20.000Z",
          "to": "2023-10-21T11:41:00.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-20T16:47:02.000Z",
      "variants": [
        {
          "headline": "Your favorite songs aren't out yet.",
          "subhead": "The home for unreleased music",
          "observed_at": "2024-09-25T22:09:54.000Z",
          "evidence": "https://web.archive.org/web/20240925220954/https://baton.media/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your favorite songs aren't out yet.",
          "subhead": "The home for unreleased music",
          "observed_at": "2025-01-20T16:47:02.000Z",
          "evidence": "https://web.archive.org/web/20250120164702/https://baton.media/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your favorite songs aren't out yet.",
      "subhead": "The home for unreleased music",
      "from": "2024-09-25T22:09:54.000Z",
      "to": "2025-01-20T16:47:02.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250120164702/https://baton.media/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-09-25T22:09:54.000Z",
          "to": "2025-01-20T16:47:02.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:27:53.159Z",
      "variants": [
        {
          "headline": "The home for unreleased music",
          "subhead": null,
          "observed_at": "2025-07-07T13:33:27.000Z",
          "evidence": "https://web.archive.org/web/20250707133327/https://baton.media/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The home for unreleased music",
          "subhead": "The future of music isn't on a streaming service. It's sitting on your hard drive.",
          "observed_at": "2026-01-21T02:48:51.000Z",
          "evidence": "https://web.archive.org/web/20260121024851/https://baton.media:443/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Baton - The home for unreleased music | Baton",
          "subhead": null,
          "observed_at": "2026-10-07T05:52:22.000Z",
          "evidence": "https://web.archive.org/web/20261007055222/https://baton.media/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Baton - The home for unreleased music | Baton",
          "subhead": null,
          "observed_at": "2026-11-06T14:27:53.159Z",
          "evidence": "https://baton.media/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Baton - The home for unreleased music | Baton",
      "subhead": null,
      "from": "2025-07-07T13:33:27.000Z",
      "to": "2026-11-06T14:27:53.159Z",
      "captures": 4,
      "evidence": "https://baton.media/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-07-07T13:33:27.000Z",
          "to": "2026-11-06T14:27:53.159Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-c5228a340e55cae23c614541228df30c2799b10db3b6d4d29a1adfa143eedc53:b86315e6474f6dcc485559f041d2f0dda86f3c3a608a97854c2f4b7fe5fe26e9:headline:1c7434b94ea1853a",
      "before_evidence": "https://web.archive.org/web/20220405152422/https://www.baton.media/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “What is Baton?” to “Apply to Join our Beta”.",
      "between": {
        "from": "2022-04-05T15:24:22.000Z",
        "to": "2022-09-15T01:04:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20220915010420/https://baton.media/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-555902cd95e3d629ee5d7dffdd8246c4440e45a0a42aca805fdae91679416bcb:e63ee891d7e03fb91f2312ff1e07ab93ea67843fcc7f0697049692e0b1483a9f:repositioning",
      "before_evidence": "https://web.archive.org/web/20231021114100/https://baton.media/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Apply to Join our Beta” to “Your favorite songs aren't out yet.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2023-10-21T11:41:00.000Z",
        "to": "2024-09-25T22:09:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20240925220954/https://baton.media/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-4396242d77416d38cb6d1097dd4c7ab7cc9345735dc1ef4db929262bb349d3ce:646349747bd43f764b91b49ee7c31919d0992317473154c90b1a90278ce2080a:headline:6422be4a7d0277bf",
      "before_evidence": "https://web.archive.org/web/20250120164702/https://baton.media/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your favorite songs aren't out yet.” to “The home for unreleased music”.",
      "between": {
        "from": "2025-01-20T16:47:02.000Z",
        "to": "2025-07-07T13:33:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20250707133327/https://baton.media/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-4396242d77416d38cb6d1097dd4c7ab7cc9345735dc1ef4db929262bb349d3ce:646349747bd43f764b91b49ee7c31919d0992317473154c90b1a90278ce2080a:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250120164702/https://baton.media/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-01-20T16:47:02.000Z",
        "to": "2025-07-07T13:33:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20250707133327/https://baton.media/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-688d5c97e8e2a4b512213cd9e20b142f6c7a2e8850c58e75c957fa2bc7baf0a3:654412fa713fb49e41fc236c8e5189f2574beea14a90e73d7617b2cfab427235:pricing:c9355c89c46ee897",
      "before_evidence": "https://web.archive.org/web/20260121024851/https://baton.media:443/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $ 59.99 / year to $ 7.99 / month.",
      "between": {
        "from": "2026-01-21T02:48:51.000Z",
        "to": "2026-10-07T05:52:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20261007055222/https://baton.media/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Baton Media” company record, https://startuphistory.org/c/baton.media"
}