{
  "company": {
    "name": "Basekit",
    "website": "https://basekit.com/",
    "record": "https://startuphistory.org/c/basekit.com"
  },
  "status": null,
  "history_since": "2008-09-11T13:45:51.000Z",
  "baseline": {
    "snapshot_id": "8038a0a1636d156bdafbfbc6330c70d3093ea84e9964634f9da8d1128533a76c",
    "observed_at": "2008-09-11T13:45:51.000Z",
    "headline": "Why Use BaseKit?",
    "description": null,
    "evidence": "https://web.archive.org/web/20080911134551/http://www.basekit.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T11:49:32.630Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2008-09-11T13:45:51.000Z",
      "variants": [
        {
          "headline": "Why Use BaseKit?",
          "subhead": null,
          "observed_at": "2008-09-11T13:45:51.000Z",
          "evidence": "https://web.archive.org/web/20080911134551/http://www.basekit.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Why Use BaseKit?",
      "subhead": null,
      "from": "2008-09-11T13:45:51.000Z",
      "to": "2008-09-11T13:45:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20080911134551/http://www.basekit.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2008-09-11T13:45:51.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2010-07-10T03:04:56.000Z",
      "variants": [
        {
          "headline": "BaseKit is a smart and fast way to create websites from a Photoshop® design or design template without coding",
          "subhead": "Welcome to my new website.",
          "observed_at": "2010-07-10T03:04:56.000Z",
          "evidence": "https://web.archive.org/web/20100710030456/http://www.basekit.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "BaseKit is a smart and fast way to create websites from a Photoshop® design or design template without coding",
      "subhead": "Welcome to my new website.",
      "from": "2010-07-10T03:04:56.000Z",
      "to": "2010-07-10T03:04:56.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20100710030456/http://www.basekit.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2010-07-10T03:04:56.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2012-07-02T08:07:54.000Z",
      "variants": [
        {
          "headline": "Create a website easily...in minutes!",
          "subhead": "Create a website quickly and easily with BaseKit. Code free. Easy. Fast. Themes, widgets & hosting are all included. Get started today!",
          "observed_at": "2012-07-02T08:07:54.000Z",
          "evidence": "https://web.archive.org/web/20120702080754/http://www.basekit.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Create a website easily...in minutes!",
      "subhead": "Create a website quickly and easily with BaseKit. Code free. Easy. Fast. Themes, widgets & hosting are all included. Get started today!",
      "from": "2012-07-02T08:07:54.000Z",
      "to": "2012-07-02T08:07:54.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20120702080754/http://www.basekit.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2012-07-02T08:07:54.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2014-07-01T06:06:32.000Z",
      "variants": [
        {
          "headline": "Beautiful websites for small businesses.",
          "subhead": "Beautiful websites for small businesses. The world's fastest growing website editor.",
          "observed_at": "2014-07-01T06:06:32.000Z",
          "evidence": "https://web.archive.org/web/20140701060632/http://www.basekit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Beautiful websites for small businesses.",
      "subhead": "Beautiful websites for small businesses. The world's fastest growing website editor.",
      "from": "2014-07-01T06:06:32.000Z",
      "to": "2014-07-01T06:06:32.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140701060632/http://www.basekit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-07-01T06:06:32.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-07-11T06:36:37.000Z",
      "variants": [
        {
          "headline": "The sitebuilder that works everywhere you do.",
          "subhead": "Beautiful websites for small businesses. The world's fastest growing website builder.",
          "observed_at": "2016-07-11T06:36:37.000Z",
          "evidence": "https://web.archive.org/web/20160711063637/http://www.basekit.com:80/?",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The sitebuilder that works everywhere you do.",
      "subhead": "Beautiful websites for small businesses. The world's fastest growing website builder.",
      "from": "2016-07-11T06:36:37.000Z",
      "to": "2016-07-11T06:36:37.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160711063637/http://www.basekit.com:80/?",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-07-11T06:36:37.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-07-06T04:53:07.000Z",
      "variants": [
        {
          "headline": "The mobile sitebuilder for telcos, hosting and enterprise.",
          "subhead": "Beautiful websites for small businesses. The world's fastest growing website builder.",
          "observed_at": "2018-07-06T04:53:07.000Z",
          "evidence": "https://web.archive.org/web/20180706045307/https://www.basekit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The mobile sitebuilder for telcos, hosting and enterprise.",
      "subhead": "Beautiful websites for small businesses. The world's fastest growing website builder.",
      "from": "2018-07-06T04:53:07.000Z",
      "to": "2018-07-06T04:53:07.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180706045307/https://www.basekit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-07-06T04:53:07.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-08-06T19:18:50.000Z",
      "variants": [
        {
          "headline": "Mobile web presence for your business customers",
          "subhead": "We've helped over 9 million small businesses get online by partnering with Telecom and hosting companies. Offer mobile web presence for your business customers.",
          "observed_at": "2020-08-06T19:18:50.000Z",
          "evidence": "https://web.archive.org/web/20200806191850/https://www.basekit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Mobile web presence for your business customers",
      "subhead": "We've helped over 9 million small businesses get online by partnering with Telecom and hosting companies. Offer mobile web presence for your business customers.",
      "from": "2020-08-06T19:18:50.000Z",
      "to": "2020-08-06T19:18:50.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200806191850/https://www.basekit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-08-06T19:18:50.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-01T22:33:35.000Z",
      "variants": [
        {
          "headline": "Easy does it.",
          "subhead": "The easiest way to resell web presence software for micro businesses. SaaS or on-premise. White label or branded. Join 100+ partners worldwide offering micro businesses the best chance to thrive onlin",
          "observed_at": "2022-07-02T11:43:59.000Z",
          "evidence": "https://web.archive.org/web/20220702114359/https://www.basekit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Easy does it.",
          "subhead": "The most intuitive resell website builder software for micro businesses. SaaS or on-premise. White label or branded.",
          "observed_at": "2024-07-01T22:33:35.000Z",
          "evidence": "https://web.archive.org/web/20240701223335/https://www.basekit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Easy does it.",
      "subhead": "The most intuitive resell website builder software for micro businesses. SaaS or on-premise. White label or branded.",
      "from": "2022-07-02T11:43:59.000Z",
      "to": "2024-07-01T22:33:35.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240701223335/https://www.basekit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-07-02T11:43:59.000Z",
          "to": "2024-07-01T22:33:35.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T11:49:32.630Z",
      "variants": [
        {
          "headline": "White-label AI-powered sites + stores",
          "subhead": "White-label website builder, e-commerce, and bookings software. Robust, secure, and built to scale. Trusted by millions of small businesses.",
          "observed_at": "2025-08-02T22:09:41.000Z",
          "evidence": "https://web.archive.org/web/20250802220941/https://www.basekit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "White-label AI-powered sites + stores",
          "subhead": "White-label website builder, e-commerce, and bookings software. Robust, secure, and built to scale. Trusted by millions of small businesses.",
          "observed_at": "2026-07-13T18:55:32.000Z",
          "evidence": "https://web.archive.org/web/20260713185532/https://www.basekit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "White-label AI-powered sites + stores",
          "subhead": "White-label website builder, e-commerce, and bookings software. Robust, secure, and built to scale. Trusted by millions of small businesses.",
          "observed_at": "2026-10-17T13:57:39.000Z",
          "evidence": "https://web.archive.org/web/20261017135739/https://www.basekit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "White-label AI-powered sites + stores",
          "subhead": "White-label website builder, e-commerce, and bookings software. Robust, secure, and built to scale. Trusted by millions of small businesses.",
          "observed_at": "2026-11-05T11:49:32.630Z",
          "evidence": "https://www.basekit.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "White-label AI-powered sites + stores",
      "subhead": "White-label website builder, e-commerce, and bookings software. Robust, secure, and built to scale. Trusted by millions of small businesses.",
      "from": "2025-08-02T22:09:41.000Z",
      "to": "2026-11-05T11:49:32.630Z",
      "captures": 4,
      "evidence": "https://www.basekit.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-08-02T22:09:41.000Z",
          "to": "2026-11-05T11:49:32.630Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-8038a0a1636d156bdafbfbc6330c70d3093ea84e9964634f9da8d1128533a76c:4fdc0fe9c3a6d4d8d50df748ad9ec4c45e66fce64e6318645d1421065d1228a4:headline:e3cf7e07695dd3be",
      "before_evidence": "https://web.archive.org/web/20080911134551/http://www.basekit.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Why Use BaseKit?” to “BaseKit is a smart and fast way to create websites from a Photoshop® design or design template without coding”.",
      "between": {
        "from": "2008-09-11T13:45:51.000Z",
        "to": "2010-07-10T03:04:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20100710030456/http://www.basekit.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-8038a0a1636d156bdafbfbc6330c70d3093ea84e9964634f9da8d1128533a76c:4fdc0fe9c3a6d4d8d50df748ad9ec4c45e66fce64e6318645d1421065d1228a4:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20080911134551/http://www.basekit.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2008-09-11T13:45:51.000Z",
        "to": "2010-07-10T03:04:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20100710030456/http://www.basekit.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-4fdc0fe9c3a6d4d8d50df748ad9ec4c45e66fce64e6318645d1421065d1228a4:7742deabf817af97d676eae0bac88bfb21025e1e3819c976c8212d9ddb59e957:headline:fa18f412552fa57d",
      "before_evidence": "https://web.archive.org/web/20100710030456/http://www.basekit.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “BaseKit is a smart and fast way to create websites from a Photoshop® design or design template without coding” to “Create a website easily...in minutes!”.",
      "between": {
        "from": "2010-07-10T03:04:56.000Z",
        "to": "2012-07-02T08:07:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20120702080754/http://www.basekit.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-4fdc0fe9c3a6d4d8d50df748ad9ec4c45e66fce64e6318645d1421065d1228a4:7742deabf817af97d676eae0bac88bfb21025e1e3819c976c8212d9ddb59e957:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20100710030456/http://www.basekit.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2010-07-10T03:04:56.000Z",
        "to": "2012-07-02T08:07:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20120702080754/http://www.basekit.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 5,
      "id": "classifier-7742deabf817af97d676eae0bac88bfb21025e1e3819c976c8212d9ddb59e957:eaa91077dba7cc0ff4414e435a76774c77ce32b14ef46319edcbbf0029f16410:repositioning",
      "before_evidence": "https://web.archive.org/web/20120702080754/http://www.basekit.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Create a website easily...in minutes!” to “Beautiful websites for small businesses.”.",
      "between": {
        "from": "2012-07-02T08:07:54.000Z",
        "to": "2014-07-01T06:06:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20140701060632/http://www.basekit.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 6,
      "id": "page-7742deabf817af97d676eae0bac88bfb21025e1e3819c976c8212d9ddb59e957:eaa91077dba7cc0ff4414e435a76774c77ce32b14ef46319edcbbf0029f16410:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20120702080754/http://www.basekit.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2012-07-02T08:07:54.000Z",
        "to": "2014-07-01T06:06:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20140701060632/http://www.basekit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-eaa91077dba7cc0ff4414e435a76774c77ce32b14ef46319edcbbf0029f16410:9bd843757886bd1932c834f6ccb9255a493929dc61cafa38952503ca3b0e372b:headline:7ce62e3508ac32b1",
      "before_evidence": "https://web.archive.org/web/20140701060632/http://www.basekit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Beautiful websites for small businesses.” to “The sitebuilder that works everywhere you do.”.",
      "between": {
        "from": "2014-07-01T06:06:32.000Z",
        "to": "2016-07-11T06:36:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20160711063637/http://www.basekit.com:80/?",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-9bd843757886bd1932c834f6ccb9255a493929dc61cafa38952503ca3b0e372b:ded0929036464c1405b8971879a5597829559926ec9197f265e6d539a07a89e2:headline:58e16019e15dd9cf",
      "before_evidence": "https://web.archive.org/web/20160711063637/http://www.basekit.com:80/?",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The sitebuilder that works everywhere you do.” to “The mobile sitebuilder for telcos, hosting and enterprise.”.",
      "between": {
        "from": "2016-07-11T06:36:37.000Z",
        "to": "2018-07-06T04:53:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20180706045307/https://www.basekit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-ded0929036464c1405b8971879a5597829559926ec9197f265e6d539a07a89e2:d69486f9654e57a7a2938c4b2799a3a13bea37f4d073cf616a40280b35b14314:headline:ee0829fd9a75ed74",
      "before_evidence": "https://web.archive.org/web/20180706045307/https://www.basekit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The mobile sitebuilder for telcos, hosting and enterprise.” to “Mobile web presence for your business customers”.",
      "between": {
        "from": "2018-07-06T04:53:07.000Z",
        "to": "2020-08-06T19:18:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20200806191850/https://www.basekit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-d69486f9654e57a7a2938c4b2799a3a13bea37f4d073cf616a40280b35b14314:a12c484823e92cb9d3f482b523f7bef544ed7b6d374ad01d08b8223918f51587:headline:a6eebd8383d307b4",
      "before_evidence": "https://web.archive.org/web/20200806191850/https://www.basekit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Mobile web presence for your business customers” to “Easy does it.”.",
      "between": {
        "from": "2020-08-06T19:18:50.000Z",
        "to": "2022-07-02T11:43:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20220702114359/https://www.basekit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-f02b8c0194313ba6e932ba0f8a20e410f6a08a84cb9d2d24a0f54579904939b4:b99e0c466ebf7744c23a8b692e91004af73c6f63eff9fe090a64df0f9e35304b:headline:0f01938ea0bbe635",
      "before_evidence": "https://web.archive.org/web/20240701223335/https://www.basekit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Easy does it.” to “White-label AI-powered sites + stores”.",
      "between": {
        "from": "2024-07-01T22:33:35.000Z",
        "to": "2025-08-02T22:09:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20250802220941/https://www.basekit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Basekit” company record, https://startuphistory.org/c/basekit.com"
}