{
  "company": {
    "name": "Banjo Robinson",
    "website": "https://banjorobinson.com/",
    "record": "https://startuphistory.org/c/banjorobinson.com"
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    "headline": "Children's letters from a globetrotting cat | Banjo Robinson",
    "description": "Transform your child's love of writing with letters from a friendly globetrotting pen pal. Find out more about Banjo Robinson today!",
    "evidence": "https://web.archive.org/web/20190626104520/https://www.banjorobinson.com/",
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    "basis": "first_observation",
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      "variants": [
        {
          "headline": "Children's letters from a globetrotting cat | Banjo Robinson",
          "subhead": "Transform your child's love of writing with letters from a friendly globetrotting pen pal. Find out more about Banjo Robinson today!",
          "observed_at": "2019-06-26T10:45:20.000Z",
          "evidence": "https://web.archive.org/web/20190626104520/https://www.banjorobinson.com/",
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      ],
      "headline": "Children's letters from a globetrotting cat | Banjo Robinson",
      "subhead": "Transform your child's love of writing with letters from a friendly globetrotting pen pal. Find out more about Banjo Robinson today!",
      "from": "2019-06-26T10:45:20.000Z",
      "to": "2019-06-26T10:45:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190626104520/https://www.banjorobinson.com/",
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      },
      "current": false
    },
    {
      "quote_observed_at": "2020-08-11T00:12:23.000Z",
      "variants": [
        {
          "headline": "Create joyful, memorable moments for your children…",
          "subhead": "Open up the world to your children using personalised learning activities from Banjo Robinson, for as little as £4.99/month.",
          "observed_at": "2020-08-11T00:12:23.000Z",
          "evidence": "https://web.archive.org/web/20200811001223/https://www.banjorobinson.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Create joyful, memorable moments for your children…",
      "subhead": "Open up the world to your children using personalised learning activities from Banjo Robinson, for as little as £4.99/month.",
      "from": "2020-08-11T00:12:23.000Z",
      "to": "2020-08-11T00:12:23.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200811001223/https://www.banjorobinson.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-08-11T00:12:23.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-19T12:58:34.000Z",
      "variants": [
        {
          "headline": "Real letters from a magical CAT!",
          "subhead": "Banjo sends personalised letters in the post - and your child replies! The perfect way to ignite a love of reading and writing in 5+ year olds",
          "observed_at": "2021-07-30T22:14:54.000Z",
          "evidence": "https://web.archive.org/web/20210730221454/https://www.banjorobinson.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Real letters from a magical CAT!",
          "subhead": "Banjo sends personalised letters in the post - and your child replies! The perfect way to ignite a love of reading and writing in 5+ year olds",
          "observed_at": "2022-01-19T12:58:34.000Z",
          "evidence": "https://web.archive.org/web/20220119125834/https://www.banjorobinson.com/",
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        }
      ],
      "headline": "Real letters from a magical CAT!",
      "subhead": "Banjo sends personalised letters in the post - and your child replies! The perfect way to ignite a love of reading and writing in 5+ year olds",
      "from": "2021-07-30T22:14:54.000Z",
      "to": "2022-01-19T12:58:34.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220119125834/https://www.banjorobinson.com/",
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          "to": "2022-01-19T12:58:34.000Z"
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    {
      "quote_observed_at": "2023-09-22T14:11:46.000Z",
      "variants": [
        {
          "headline": "Reading for pleasure, delivered!",
          "subhead": "Banjo sends letters in the post - and your child replies! The perfect way to ignite a love of reading and writing in 4+ year olds",
          "observed_at": "2023-09-22T14:11:46.000Z",
          "evidence": "https://web.archive.org/web/20230922141146/https://www.banjorobinson.com/",
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        }
      ],
      "headline": "Reading for pleasure, delivered!",
      "subhead": "Banjo sends letters in the post - and your child replies! The perfect way to ignite a love of reading and writing in 4+ year olds",
      "from": "2023-09-22T14:11:46.000Z",
      "to": "2023-09-22T14:11:46.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230922141146/https://www.banjorobinson.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-09-22T14:11:46.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-08-04T06:33:52.000Z",
      "variants": [
        {
          "headline": "Real letters from a magical cat!",
          "subhead": "Banjo sends letters in the post - and your child replies! The perfect way to ignite a love of reading and writing in 4+ year olds",
          "observed_at": "2024-07-02T19:22:06.000Z",
          "evidence": "https://web.archive.org/web/20240702192206/https://www.banjorobinson.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Real letters from a magical cat!",
          "subhead": "Banjo sends letters in the post - and your child replies! The perfect way to ignite a love of reading and writing in 4+ year olds",
          "observed_at": "2025-01-14T10:48:57.000Z",
          "evidence": "https://web.archive.org/web/20250114104857/https://www.banjorobinson.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Real letters from a magical cat!",
          "subhead": "Banjo sends letters in the post - and your child replies! The perfect way to ignite a love of reading and writing in 4+ year olds",
          "observed_at": "2026-08-04T06:33:52.000Z",
          "evidence": "https://web.archive.org/web/20260804063352/http://www.banjorobinson.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Real letters from a magical cat!",
      "subhead": "Banjo sends letters in the post - and your child replies! The perfect way to ignite a love of reading and writing in 4+ year olds",
      "from": "2024-07-02T19:22:06.000Z",
      "to": "2026-08-04T06:33:52.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260804063352/http://www.banjorobinson.com/",
      "evidence_kind": "internet_archive",
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          "to": "2026-08-04T06:33:52.000Z"
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      "id": "page-44e39948e5d2d9b17b35a1e6a36a77e2fc715a192256887ee5a78083a907ddb3:65b0809470bdae114a7f37fda13d1a3c3e31a20963e475a78fd02c951b2401ca:pricing:0740308cfb04493a",
      "before_evidence": "https://web.archive.org/web/20200416170757/https://www.banjorobinson.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from £8.34 / month, £4.99 / month and £6.67 / month to £4.99 / month.",
      "between": {
        "from": "2020-04-16T17:07:57.000Z",
        "to": "2020-08-11T00:12:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20200811001223/https://www.banjorobinson.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 2,
      "id": "page-65b0809470bdae114a7f37fda13d1a3c3e31a20963e475a78fd02c951b2401ca:f7feb2404f8b9891abf5d3bb3d846fea77688561d36350509f5ff54bcbb3e268:headline:31f5f7d528e01f95",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Create joyful, memorable moments for your children…” to “Real letters from a magical CAT!”.",
      "between": {
        "from": "2020-08-11T00:12:23.000Z",
        "to": "2021-07-30T22:14:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20210730221454/https://www.banjorobinson.com/",
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    {
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      "id": "page-a59391c1cb1de493123ae6d5e998626b7b28ef7aea56cc32cd810a6e8f0612fc:f9fab63171611a916153f02b2e213bdab331b27982bde83a6ed31aefc0ddee8e:pricing:c6ebbd5f14aaf0f3",
      "before_evidence": "https://web.archive.org/web/20230208223804/https://www.banjorobinson.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from £2 / month, £1.83 / mo and £1.83 / month to £2 / month.",
      "between": {
        "from": "2023-02-08T22:38:04.000Z",
        "to": "2023-09-22T14:11:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20230922141146/https://www.banjorobinson.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 4,
      "id": "page-f9fab63171611a916153f02b2e213bdab331b27982bde83a6ed31aefc0ddee8e:6953a163099f50e9a1f47575f1e62051c8223f14e4ea1678fe5261889240b235:headline:e9e935efd49538b6",
      "before_evidence": "https://web.archive.org/web/20230922141146/https://www.banjorobinson.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Reading for pleasure, delivered!” to “Real letters from a magical cat!”.",
      "between": {
        "from": "2023-09-22T14:11:46.000Z",
        "to": "2024-07-02T19:22:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20240702192206/https://www.banjorobinson.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-6953a163099f50e9a1f47575f1e62051c8223f14e4ea1678fe5261889240b235:61304ec562bb7538675cda3fd49d732fb9e54837f415450f228f4217ab9ee51a:pricing:743658c65771d51d",
      "before_evidence": "https://web.archive.org/web/20240702192206/https://www.banjorobinson.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from £2 / month to $4.99 / month and £2 / month.",
      "between": {
        "from": "2024-07-02T19:22:06.000Z",
        "to": "2025-01-14T10:48:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114104857/https://www.banjorobinson.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 6,
      "id": "page-61304ec562bb7538675cda3fd49d732fb9e54837f415450f228f4217ab9ee51a:8293f6d33d5fcdf7db57b87fd158240d0232a8e817c0aee66376f3897fa6503b:pricing:e2c1e38fcce81eba",
      "before_evidence": "https://web.archive.org/web/20250114104857/https://www.banjorobinson.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $4.99 / month and £2 / month to £2 / month.",
      "between": {
        "from": "2025-01-14T10:48:57.000Z",
        "to": "2026-08-04T06:33:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20260804063352/http://www.banjorobinson.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 7,
      "id": "page-61304ec562bb7538675cda3fd49d732fb9e54837f415450f228f4217ab9ee51a:8293f6d33d5fcdf7db57b87fd158240d0232a8e817c0aee66376f3897fa6503b:traction:616b27d13c85069d",
      "before_evidence": "https://web.archive.org/web/20250114104857/https://www.banjorobinson.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “43 countries” on its homepage (was “37 countries”).",
      "between": {
        "from": "2025-01-14T10:48:57.000Z",
        "to": "2026-08-04T06:33:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20260804063352/http://www.banjorobinson.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "SayKid",
      "record": "https://startuphistory.org/c/saykid.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both offer screen-free educational, interactive experiences for young children via physical toys or characters."
    },
    {
      "name": "Smart Toy",
      "record": "https://startuphistory.org/c/smarttoylabs.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both create interactive plush toy–based experiences that teach and entertain young children through story-driven play."
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Banjo Robinson” company record, https://startuphistory.org/c/banjorobinson.com"
}