{
  "company": {
    "name": "Balbix",
    "website": "https://balbix.com/",
    "record": "https://startuphistory.org/c/balbix.com"
  },
  "status": {
    "kind": "acquired",
    "label": "Acquired",
    "summary": "Its homepage now says “SAFE Acquires Balbix”.",
    "seen": {
      "between": {
        "from": "2025-10-25T12:29:25.000Z",
        "to": "2026-01-03T04:15:13.000Z"
      }
    }
  },
  "history_since": "2016-11-03T15:24:06.000Z",
  "baseline": {
    "snapshot_id": "796df69346c3265310693987d275f3187c13f805342f2eaafdcffb5383b9d34d",
    "observed_at": "2017-07-07T11:33:38.000Z",
    "headline": "DO YOU (REALLY) KNOW YOUR BREACH RISK?",
    "description": null,
    "evidence": "https://web.archive.org/web/20170707113338/https://www.balbix.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T11:48:09.681Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2017-07-07T11:33:38.000Z",
      "variants": [
        {
          "headline": "DO YOU (REALLY) KNOW YOUR BREACH RISK?",
          "subhead": null,
          "observed_at": "2017-07-07T11:33:38.000Z",
          "evidence": "https://web.archive.org/web/20170707113338/https://www.balbix.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "DO YOU (REALLY) KNOW YOUR BREACH RISK?",
      "subhead": null,
      "from": "2017-07-07T11:33:38.000Z",
      "to": "2017-07-07T11:33:38.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170707113338/https://www.balbix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-07-07T11:33:38.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-07-03T08:43:35.000Z",
      "variants": [
        {
          "headline": "BREACH AVOIDANCE: GET AHEAD OF THE GAME",
          "subhead": null,
          "observed_at": "2018-07-03T08:43:35.000Z",
          "evidence": "https://web.archive.org/web/20180703084335/https://www.balbix.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "BREACH AVOIDANCE: GET AHEAD OF THE GAME",
      "subhead": null,
      "from": "2018-07-03T08:43:35.000Z",
      "to": "2018-07-03T08:43:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180703084335/https://www.balbix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-07-03T08:43:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-03T15:19:18.000Z",
      "variants": [
        {
          "headline": "Al-Powered Cybersecurity Posture Transformation",
          "subhead": "Get AI-powered security posture visibility and transformation. Balbix analyzes your enterprise attack surface to give you a 100x more accurate view of your breach risk.",
          "observed_at": "2019-07-04T12:50:37.000Z",
          "evidence": "https://web.archive.org/web/20190704125037/https://www.balbix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Al-Powered Cybersecurity Posture Transformation",
          "subhead": "Get AI-powered security posture visibility and transformation. Balbix analyzes your enterprise attack surface to give you a 100x more accurate view of your breach risk.",
          "observed_at": "2020-07-22T11:56:07.000Z",
          "evidence": "https://web.archive.org/web/20200722115607/https://www.balbix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Cybersecurity Posture Automation Platform",
          "subhead": "Balbix enables organizations to discover, prioritize and mitigate unseen risks and vulnerabilities at high velocity.",
          "observed_at": "2022-01-21T13:24:00.000Z",
          "evidence": "https://web.archive.org/web/20220121132400/https://www.balbix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Automate Your Cybersecurity Posture",
          "subhead": "Balbix enables organizations to discover, prioritize and mitigate unseen risks and vulnerabilities at high velocity.",
          "observed_at": "2023-01-02T06:02:10.000Z",
          "evidence": "https://web.archive.org/web/20230102060210/https://www.balbix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Automate Your Cybersecurity Posture",
          "subhead": "Balbix enables organizations to discover, prioritize and mitigate unseen risks and vulnerabilities at high velocity.",
          "observed_at": "2024-01-03T15:19:18.000Z",
          "evidence": "https://web.archive.org/web/20240103151918/https://www.balbix.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Automate Your Cybersecurity Posture",
      "subhead": "Balbix enables organizations to discover, prioritize and mitigate unseen risks and vulnerabilities at high velocity.",
      "from": "2019-07-04T12:50:37.000Z",
      "to": "2024-01-03T15:19:18.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20240103151918/https://www.balbix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2019-07-04T12:50:37.000Z",
          "to": "2024-01-03T15:19:18.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-10-25T12:29:25.000Z",
      "variants": [
        {
          "headline": "AI-powered cyber risk and exposure management",
          "subhead": "Balbix enables organizations to discover, prioritize and mitigate unseen risks and vulnerabilities at high velocity.",
          "observed_at": "2025-01-12T04:29:50.000Z",
          "evidence": "https://web.archive.org/web/20250112042950/https://www.balbix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI-native cyber risk and exposure management",
          "subhead": "Al-Native Security Posture Transformation. Balbix analyzes your enterprise attack surface to give a 100x more accurate view of breach risk.",
          "observed_at": "2025-10-25T12:29:25.000Z",
          "evidence": "https://web.archive.org/web/20251025122925/https://www.balbix.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AI-native cyber risk and exposure management",
      "subhead": "Al-Native Security Posture Transformation. Balbix analyzes your enterprise attack surface to give a 100x more accurate view of breach risk.",
      "from": "2025-01-12T04:29:50.000Z",
      "to": "2025-10-25T12:29:25.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20251025122925/https://www.balbix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-12T04:29:50.000Z",
          "to": "2025-10-25T12:29:25.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-3d2d5f1999c69c3810dde157d10c2ae8ee1d5bc170ee3e39d68cb65bc19a902a:796df69346c3265310693987d275f3187c13f805342f2eaafdcffb5383b9d34d:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20161103152406/http://www.balbix.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-11-03T15:24:06.000Z",
        "to": "2017-07-07T11:33:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20170707113338/https://www.balbix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-3d2d5f1999c69c3810dde157d10c2ae8ee1d5bc170ee3e39d68cb65bc19a902a:796df69346c3265310693987d275f3187c13f805342f2eaafdcffb5383b9d34d:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20161103152406/http://www.balbix.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2016-11-03T15:24:06.000Z",
        "to": "2017-07-07T11:33:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20170707113338/https://www.balbix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-796df69346c3265310693987d275f3187c13f805342f2eaafdcffb5383b9d34d:3afe9d8aa7b87a9c371102b9bd8052ab9287ece26865189fada8c046aa69df02:headline:d81eb901cea8f8c5",
      "before_evidence": "https://web.archive.org/web/20170707113338/https://www.balbix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “DO YOU (REALLY) KNOW YOUR BREACH RISK?” to “BREACH AVOIDANCE: GET AHEAD OF THE GAME”.",
      "between": {
        "from": "2017-07-07T11:33:38.000Z",
        "to": "2018-07-03T08:43:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20180703084335/https://www.balbix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-796df69346c3265310693987d275f3187c13f805342f2eaafdcffb5383b9d34d:3afe9d8aa7b87a9c371102b9bd8052ab9287ece26865189fada8c046aa69df02:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20170707113338/https://www.balbix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2017-07-07T11:33:38.000Z",
        "to": "2018-07-03T08:43:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20180703084335/https://www.balbix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 5,
      "id": "classifier-3afe9d8aa7b87a9c371102b9bd8052ab9287ece26865189fada8c046aa69df02:8e58e81990ee309c0e83a55ca10fdc0f6c882eab80adc596004ab399f62b05c5:repositioning",
      "before_evidence": "https://web.archive.org/web/20180703084335/https://www.balbix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “BREACH AVOIDANCE: GET AHEAD OF THE GAME” to “Al-Powered Cybersecurity Posture Transformation”.",
      "between": {
        "from": "2018-07-03T08:43:35.000Z",
        "to": "2019-07-04T12:50:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20190704125037/https://www.balbix.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 6,
      "id": "page-8e58e81990ee309c0e83a55ca10fdc0f6c882eab80adc596004ab399f62b05c5:8755da116dc109a43dc751f4e9ceeb850e7b47c820ecf53da99021b19abea92f:customers_added:11e1d36fa6e1bc8b",
      "before_evidence": "https://web.archive.org/web/20190704125037/https://www.balbix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: funnel3 and automatic assets new.",
      "between": {
        "from": "2019-07-04T12:50:37.000Z",
        "to": "2020-07-22T11:56:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20200722115607/https://www.balbix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-8755da116dc109a43dc751f4e9ceeb850e7b47c820ecf53da99021b19abea92f:f5fc727d0285b00ae659c74a7cb6a8d2245cae3ecd6e2fb669aa758fd9a6100e:headline:1af51888f0f0574e",
      "before_evidence": "https://web.archive.org/web/20200722115607/https://www.balbix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Al-Powered Cybersecurity Posture Transformation” to “The Cybersecurity Posture Automation Platform”.",
      "between": {
        "from": "2020-07-22T11:56:07.000Z",
        "to": "2022-01-21T13:24:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20220121132400/https://www.balbix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-f5fc727d0285b00ae659c74a7cb6a8d2245cae3ecd6e2fb669aa758fd9a6100e:ff7dd1a1897e0a259e900c418c2b7375f63a6f8cb9eecc1283be4cd59c874981:headline:740f38cc0ea8af08",
      "before_evidence": "https://web.archive.org/web/20220121132400/https://www.balbix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Cybersecurity Posture Automation Platform” to “Automate Your Cybersecurity Posture”.",
      "between": {
        "from": "2022-01-21T13:24:00.000Z",
        "to": "2023-01-02T06:02:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102060210/https://www.balbix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-8bd1cd0b8f460aee3be4ce3da92fe75f4838dbbdac35f5ead62fb77948825a4e:3d2f789631f0253ff632be2e1a1524bf9052818b1efa3eb25bdbb5fcedd21e21:headline:64cde32574b24980",
      "before_evidence": "https://web.archive.org/web/20240103151918/https://www.balbix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Automate Your Cybersecurity Posture” to “AI-powered cyber risk and exposure management”.",
      "between": {
        "from": "2024-01-03T15:19:18.000Z",
        "to": "2025-01-12T04:29:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20250112042950/https://www.balbix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-709249a1c9a8bf082b2cde42e3e2b66d8be2d1785abdf2d0d69bec3fe1223ac7:981f2d1841422e734393890befaa216213e02e39a544834009a31ad610b79d08:acquired:c42186d18736bbc5",
      "before_evidence": "https://web.archive.org/web/20251025122925/https://www.balbix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "acquired",
      "label": "Acquired",
      "summary": "Its homepage now says “SAFE Acquires Balbix”.",
      "between": {
        "from": "2025-10-25T12:29:25.000Z",
        "to": "2026-01-03T04:15:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20260103041513/https://www.balbix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/acquired"
    },
    {
      "n": 11,
      "id": "page-709249a1c9a8bf082b2cde42e3e2b66d8be2d1785abdf2d0d69bec3fe1223ac7:981f2d1841422e734393890befaa216213e02e39a544834009a31ad610b79d08:customers_added:5047aa86771edfd5",
      "before_evidence": "https://web.archive.org/web/20251025122925/https://www.balbix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: carvana, oerlikon, Par_Pacific_Holdings, Stanley Black & Decker, The Cloud Software Group and Verizon- -no-padding.",
      "between": {
        "from": "2025-10-25T12:29:25.000Z",
        "to": "2026-01-03T04:15:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20260103041513/https://www.balbix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 12,
      "id": "page-16bf3dfcf383021416d16fc41522ad9132a5746f3b623db21c270b84c3feb374:597f99a0358798b9ccc824761d90a31e1179ad5a9dcb852335da57ed2ed4dd37:customers_added:1ed0e95494c6e9b4",
      "before_evidence": "https://web.archive.org/web/20260223120351/https://www.balbix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: T-Mobile, Fannie Mae, Verizon, Delta, Honeywell, S&P Global, HP, AAA and 3 more.",
      "between": {
        "from": "2026-02-23T12:03:51.000Z",
        "to": "2026-11-05T11:48:09.681Z"
      },
      "evidence": "https://safe.security/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 13,
      "id": "page-16bf3dfcf383021416d16fc41522ad9132a5746f3b623db21c270b84c3feb374:597f99a0358798b9ccc824761d90a31e1179ad5a9dcb852335da57ed2ed4dd37:headline:9d1e7d72f5d7f26e",
      "before_evidence": "https://web.archive.org/web/20260223120351/https://www.balbix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “SAFE Acquires Balbix” to “SAFE Debuts as a Leader”.",
      "between": {
        "from": "2026-02-23T12:03:51.000Z",
        "to": "2026-11-05T11:48:09.681Z"
      },
      "evidence": "https://safe.security/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Balbix” company record, https://startuphistory.org/c/balbix.com"
}