{
  "company": {
    "name": "Bairu",
    "website": "https://bairu.io/",
    "record": "https://startuphistory.org/c/bairu.io"
  },
  "status": null,
  "history_since": "2021-12-08T01:22:29.000Z",
  "baseline": {
    "snapshot_id": "10f462228ffa8392231cfe5b8b699eea1a372790f947c2c5c2215977590e1c25",
    "observed_at": "2021-12-08T01:22:29.000Z",
    "headline": "¿Qué es Bairü?",
    "description": null,
    "evidence": "https://web.archive.org/web/20211208012229/https://www.bairu.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "js_only",
  "messaging": [
    {
      "quote_observed_at": "2023-08-20T18:51:13.000Z",
      "variants": [
        {
          "headline": "¿Qué es Bairü?",
          "subhead": null,
          "observed_at": "2021-12-08T01:22:29.000Z",
          "evidence": "https://web.archive.org/web/20211208012229/https://www.bairu.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "¿Qué hacemos?",
          "subhead": "Bairu es un kiosko digital para restaurantes de comida rápida.",
          "observed_at": "2023-08-20T18:51:13.000Z",
          "evidence": "https://web.archive.org/web/20230820185113/https://www.bairu.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "¿Qué hacemos?",
      "subhead": "Bairu es un kiosko digital para restaurantes de comida rápida.",
      "from": "2021-12-08T01:22:29.000Z",
      "to": "2023-08-20T18:51:13.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230820185113/https://www.bairu.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-12-08T01:22:29.000Z",
          "to": "2023-08-20T18:51:13.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-19T22:10:15.000Z",
      "variants": [
        {
          "headline": "Ordena Rápido, Reduce Costos con tu Kiosco Digital",
          "subhead": "Bairu es un kiosko digital para restaurantes de comida rápida.",
          "observed_at": "2024-03-26T15:36:51.000Z",
          "evidence": "https://web.archive.org/web/20240326153651/https://www.bairu.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Ordena Rápido, Reduce Costos con tu Kiosco Digital",
          "subhead": "Bairu es un kiosko digital para restaurantes de comida rápida.",
          "observed_at": "2024-07-19T22:10:15.000Z",
          "evidence": "https://web.archive.org/web/20240719221015/https://www.bairu.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Ordena Rápido, Reduce Costos con tu Kiosco Digital",
      "subhead": "Bairu es un kiosko digital para restaurantes de comida rápida.",
      "from": "2024-03-26T15:36:51.000Z",
      "to": "2024-07-19T22:10:15.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240719221015/https://www.bairu.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-03-26T15:36:51.000Z",
          "to": "2024-07-19T22:10:15.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-22T20:30:20.000Z",
      "variants": [
        {
          "headline": "Tecnología para tu restaurante.",
          "subhead": "Descubre cómo Bairu puede transformar tu restaurante con sistemas de POS, KDS, inventarios, e-commerce y kioscos digitales. Innovación y eficiencia para el éxito de tu negocio gastronómico, excelente ",
          "observed_at": "2025-01-22T20:30:20.000Z",
          "evidence": "https://web.archive.org/web/20250122203020/https://www.bairu.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Tecnología para tu restaurante.",
      "subhead": "Descubre cómo Bairu puede transformar tu restaurante con sistemas de POS, KDS, inventarios, e-commerce y kioscos digitales. Innovación y eficiencia para el éxito de tu negocio gastronómico, excelente ",
      "from": "2025-01-22T20:30:20.000Z",
      "to": "2025-01-22T20:30:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250122203020/https://www.bairu.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-22T20:30:20.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-10T23:41:33.000Z",
      "variants": [
        {
          "headline": "Tu tienda online en WhatsApp, haz de cada chat una venta",
          "subhead": "Descubre cómo Bairu puede transformar tu restaurante con sistemas de POS, KDS, inventarios, e-commerce y kioscos digitales. Innovación y eficiencia para el éxito de tu negocio gastronómico, excelente ",
          "observed_at": "2025-07-10T23:41:33.000Z",
          "evidence": "https://web.archive.org/web/20250710234133/https://www.bairu.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Tu tienda online en WhatsApp, haz de cada chat una venta",
      "subhead": "Descubre cómo Bairu puede transformar tu restaurante con sistemas de POS, KDS, inventarios, e-commerce y kioscos digitales. Innovación y eficiencia para el éxito de tu negocio gastronómico, excelente ",
      "from": "2025-07-10T23:41:33.000Z",
      "to": "2025-07-10T23:41:33.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250710234133/https://www.bairu.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-10T23:41:33.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-10f462228ffa8392231cfe5b8b699eea1a372790f947c2c5c2215977590e1c25:17885ea9a37ef0ee2145c3d66cd58da67c79c33e7b945a504092f6a4380a306d:repositioning",
      "before_evidence": "https://web.archive.org/web/20211208012229/https://www.bairu.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “¿Qué es Bairü?” to “¿Qué hacemos?”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2021-12-08T01:22:29.000Z",
        "to": "2023-08-20T18:51:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20230820185113/https://www.bairu.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-17885ea9a37ef0ee2145c3d66cd58da67c79c33e7b945a504092f6a4380a306d:d0dc8df744c9cdf4b20d888141618f615c9b57761f8b3fddc90a3cd3f068c3e9:headline:bd6be16a0190e460",
      "before_evidence": "https://web.archive.org/web/20230820185113/https://www.bairu.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “¿Qué hacemos?” to “Ordena Rápido, Reduce Costos con tu Kiosco Digital”.",
      "between": {
        "from": "2023-08-20T18:51:13.000Z",
        "to": "2024-03-26T15:36:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20240326153651/https://www.bairu.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-ddab588ce3508fce119400f8f1ecfed315e601ee837874a6624c969b64569df0:b686507c7bb4b979dbcc434643ff69730226f81bb7557f667b0d477255646355:headline:4af890aeca996deb",
      "before_evidence": "https://web.archive.org/web/20240719221015/https://www.bairu.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Ordena Rápido, Reduce Costos con tu Kiosco Digital” to “Tecnología para tu restaurante.”.",
      "between": {
        "from": "2024-07-19T22:10:15.000Z",
        "to": "2025-01-22T20:30:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20250122203020/https://www.bairu.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-ddab588ce3508fce119400f8f1ecfed315e601ee837874a6624c969b64569df0:b686507c7bb4b979dbcc434643ff69730226f81bb7557f667b0d477255646355:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20240719221015/https://www.bairu.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-07-19T22:10:15.000Z",
        "to": "2025-01-22T20:30:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20250122203020/https://www.bairu.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-b686507c7bb4b979dbcc434643ff69730226f81bb7557f667b0d477255646355:eef0632a6e2f43ac0599755e12b1d37156b6b8d4b6937e2cd1ad35fd4fab522a:headline:b9ebb78b8d1dba57",
      "before_evidence": "https://web.archive.org/web/20250122203020/https://www.bairu.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Tecnología para tu restaurante.” to “Tu tienda online en WhatsApp, haz de cada chat una venta”.",
      "between": {
        "from": "2025-01-22T20:30:20.000Z",
        "to": "2025-07-10T23:41:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710234133/https://www.bairu.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Bairu” company record, https://startuphistory.org/c/bairu.io"
}