{
  "company": {
    "name": "Backbone PLM",
    "website": "https://backboneplm.com/",
    "record": "https://startuphistory.org/c/backboneplm.com"
  },
  "status": null,
  "history_since": "2013-08-30T01:57:04.000Z",
  "baseline": {
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    "observed_at": "2013-08-30T01:57:04.000Z",
    "headline": "WE ARE CURRENTLY WORKING ON CHANGING THE PRODUCT DEVELOPMENT PROCESS AS YOU KNOW IT. STAY TUNED!",
    "description": null,
    "evidence": "https://web.archive.org/web/20130830015704/http://backboneplm.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T11:47:37.261Z",
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2013-08-30T01:57:04.000Z",
      "variants": [
        {
          "headline": "WE ARE CURRENTLY WORKING ON CHANGING THE PRODUCT DEVELOPMENT PROCESS AS YOU KNOW IT. STAY TUNED!",
          "subhead": null,
          "observed_at": "2013-08-30T01:57:04.000Z",
          "evidence": "https://web.archive.org/web/20130830015704/http://backboneplm.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "WE ARE CURRENTLY WORKING ON CHANGING THE PRODUCT DEVELOPMENT PROCESS AS YOU KNOW IT. STAY TUNED!",
      "subhead": null,
      "from": "2013-08-30T01:57:04.000Z",
      "to": "2013-08-30T01:57:04.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130830015704/http://backboneplm.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2013-08-30T01:57:04.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-29T19:10:55.000Z",
      "variants": [
        {
          "headline": "A smarter way to turn design into product.",
          "subhead": "Backbone is a digital workspace to help product creators create, collaborate and scale. Built for designers, by designers.",
          "observed_at": "2021-07-22T12:04:36.000Z",
          "evidence": "https://web.archive.org/web/20210722120436/https://backboneplm.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A smarter way to turn design into product.",
          "subhead": "Backbone is a digital workspace to help product creators create, collaborate and scale. Built for designers, by designers.",
          "observed_at": "2022-01-18T03:44:19.000Z",
          "evidence": "https://web.archive.org/web/20220118034419/https://backboneplm.com/#",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A smarter way to turn design into product.",
          "subhead": "Backbone is a digital workspace to help product creators create, collaborate and scale. Built for designers, by designers.",
          "observed_at": "2023-01-29T19:10:55.000Z",
          "evidence": "https://web.archive.org/web/20230129191055/https://backboneplm.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A smarter way to turn design into product.",
      "subhead": "Backbone is a digital workspace to help product creators create, collaborate and scale. Built for designers, by designers.",
      "from": "2021-07-22T12:04:36.000Z",
      "to": "2023-01-29T19:10:55.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20230129191055/https://backboneplm.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-07-22T12:04:36.000Z",
          "to": "2023-01-29T19:10:55.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T11:47:37.261Z",
      "variants": [
        {
          "headline": "Backbone is Now a Part of Bamboo Rose TotalPLM™",
          "subhead": "Backbone is a digital workspace to help product creators create, collaborate and scale. Built for designers, by designers.",
          "observed_at": "2026-11-05T11:47:37.261Z",
          "evidence": "https://bamboorose.com/backbone/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Backbone is Now a Part of Bamboo Rose TotalPLM™",
      "subhead": "Backbone is a digital workspace to help product creators create, collaborate and scale. Built for designers, by designers.",
      "from": "2026-11-05T11:47:37.261Z",
      "to": "2026-11-05T11:47:37.261Z",
      "captures": 1,
      "evidence": "https://bamboorose.com/backbone/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-05T11:47:37.261Z"
      },
      "current": true
    }
  ],
  "changes": [
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      "n": 1,
      "id": "page-d625b1173ec85626aea5c74693c01179637d0aa39e6f2b9dd7879c8dd9d66fd9:1c3c8b01a48070a3fa10c396a57991fcb5b8c983610d4d3d6b1d3beb9a32425b:headline:a621cd924a84a039",
      "before_evidence": "https://web.archive.org/web/20130830015704/http://backboneplm.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “WE ARE CURRENTLY WORKING ON CHANGING THE PRODUCT DEVELOPMENT PROCESS AS YOU KNOW IT. STAY TUNED!” to “A smarter way to turn design into product.”.",
      "between": {
        "from": "2013-08-30T01:57:04.000Z",
        "to": "2021-07-22T12:04:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20210722120436/https://backboneplm.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-1c3c8b01a48070a3fa10c396a57991fcb5b8c983610d4d3d6b1d3beb9a32425b:044aad6bdb1e77ae9430b43aa0c919af42fe0c1db223b1fdeb7c3b660e49a0d1:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20210722120436/https://backboneplm.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2021-07-22T12:04:36.000Z",
        "to": "2022-01-18T03:44:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20220118034419/https://backboneplm.com/#",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-1c3c8b01a48070a3fa10c396a57991fcb5b8c983610d4d3d6b1d3beb9a32425b:044aad6bdb1e77ae9430b43aa0c919af42fe0c1db223b1fdeb7c3b660e49a0d1:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20210722120436/https://backboneplm.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-07-22T12:04:36.000Z",
        "to": "2022-01-18T03:44:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20220118034419/https://backboneplm.com/#",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-044aad6bdb1e77ae9430b43aa0c919af42fe0c1db223b1fdeb7c3b660e49a0d1:71aabe9df2bc172756c8660e50465a66f247a54ae58bfd0015e93450b8551605:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20220118034419/https://backboneplm.com/#",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2022-01-18T03:44:19.000Z",
        "to": "2023-01-29T19:10:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20230129191055/https://backboneplm.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 5,
      "id": "page-71aabe9df2bc172756c8660e50465a66f247a54ae58bfd0015e93450b8551605:8c23c1f9da764e9db0190fc8a06d865f75ee07f661ac91017eba5ae122e779a2:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20230129191055/https://backboneplm.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2023-01-29T19:10:55.000Z",
        "to": "2024-05-11T20:33:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20240511203304/https://backboneplm.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-8c23c1f9da764e9db0190fc8a06d865f75ee07f661ac91017eba5ae122e779a2:91296d723b95187d87aa8dc24289f8bcdcc8432538b92fa2aecf0caf2e51b336:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20240511203304/https://backboneplm.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2024-05-11T20:33:04.000Z",
        "to": "2026-11-05T11:47:37.261Z"
      },
      "evidence": "https://bamboorose.com/backbone/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Backbone PLM” company record, https://startuphistory.org/c/backboneplm.com"
}