{
  "company": {
    "name": "Axonius",
    "website": "https://axonius.com/",
    "record": "https://startuphistory.org/c/axonius.com"
  },
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          "headline": "Accelerate and Secure End-User, Mobile, and IoT Device Adoption and Usage",
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        {
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      "between": {
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        "to": "2019-02-01T07:39:51.000Z"
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      "evidence": "https://web.archive.org/web/20190201073951/https://www.axonius.com/",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
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      "summary": "Changed its homepage headline from “Simple asset management for cybersecurity.” to “Know Your Assets, Identify Gaps, and Automate Security Policy Enforcement”.",
      "between": {
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        "to": "2020-02-15T09:54:37.000Z"
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      "evidence": "https://web.archive.org/web/20200215095437/https://www.axonius.com/",
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      "kind": "headline",
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      "summary": "Changed its homepage headline from “Know Your Assets, Identify Gaps, and Automate Security Policy Enforcement” to “Cybersecurity Asset Management”.",
      "between": {
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      "between": {
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      },
      "evidence": "https://web.archive.org/web/20220701055910/https://www.axonius.com/",
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    {
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      "summary": "Added a free sign-up or free trial.",
      "between": {
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        "to": "2024-07-02T21:19:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20240702211919/https://www.axonius.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “CONTROL COMPLEXITY™” to “Bring truth to action with the Axonius Asset Cloud”.",
      "between": {
        "from": "2024-07-02T21:19:19.000Z",
        "to": "2025-07-02T09:45:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20250702094525/https://www.axonius.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 8,
      "id": "page-4da5eb1bc70e0f138133d40274ad125ffa005a75db16cbde80fd21d0ded2fc95:ee631748e5143a7ff2094e683153ba4556c0852ddcd6a35e5d0a745383c08e35:compliance:517de21a887b5619",
      "before_evidence": "https://web.archive.org/web/20240702211919/https://www.axonius.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states FEDRAMP compliance on its homepage.",
      "between": {
        "from": "2024-07-02T21:19:19.000Z",
        "to": "2025-07-02T09:45:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20250702094525/https://www.axonius.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-fedramp"
    },
    {
      "n": 9,
      "id": "page-ee631748e5143a7ff2094e683153ba4556c0852ddcd6a35e5d0a745383c08e35:89bb17790e2d4d30217d3201893b230ae06888bacb287947c36f189132f20185:headline:218d1eaf17ebbc0a",
      "before_evidence": "https://web.archive.org/web/20250702094525/https://www.axonius.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Bring truth to action with the Axonius Asset Cloud” to “AI-ready security starts with asset intelligence.”.",
      "between": {
        "from": "2025-07-02T09:45:25.000Z",
        "to": "2026-07-14T22:35:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714223500/https://www.axonius.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-89bb17790e2d4d30217d3201893b230ae06888bacb287947c36f189132f20185:c9db07357f847666df41aa8533a5c766c567a33e13b2de7d40be8c71bbb1b812:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20260714223500/https://www.axonius.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2026-07-14T22:35:00.000Z",
        "to": "2026-10-04T00:57:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20261004005710/https://www.axonius.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": {
    "headline": "Axonius highlights asset intelligence and adds pricing details",
    "summary": "Axonius’s website now emphasizes “asset intelligence” in its homepage headline and has added a pricing page. The site also mentions FEDRAMP compliance and offers a free sign-up or free trial, alongside earlier changes in cybersecurity-focused messaging and a careers page.",
    "points": [
      {
        "text": "Between July 2025 and July 2026, Axonius changed its homepage headline to “AI-ready security starts with asset intelligence.”, indicating an emphasis on asset intelligence.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "Between July 2026 and October 2026, Axonius added a pricing page, and between July 2023 and July 2024 it added a free sign-up or free trial, describing ways for prospective users to access its offering.",
        "kind": "fact",
        "changes": [
          10,
          6
        ]
      },
      {
        "text": "Between July 2024 and July 2025, Axonius began stating FEDRAMP compliance on its homepage, which may point to attention to regulated or government-related use cases.",
        "kind": "interpretation",
        "changes": [
          8
        ]
      },
      {
        "text": "Between January 2018 and February 2019, Axonius added a careers page, and classifier-read changes between January 2018 and July 2025 suggest it may have repeatedly repositioned its cybersecurity asset management messaging.",
        "kind": "interpretation",
        "changes": [
          2,
          1,
          5,
          7
        ]
      }
    ],
    "written_at": "2026-11-07T15:27:04.565Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Axonius” company record, https://startuphistory.org/c/axonius.com"
}