{
  "company": {
    "name": "Avo",
    "website": "https://avo.app/",
    "record": "https://startuphistory.org/c/avo.app"
  },
  "status": null,
  "history_since": "2019-03-20T15:04:13.000Z",
  "baseline": {
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    "observed_at": "2019-03-20T15:04:13.000Z",
    "headline": "Reliable analytics for cross-platform consumer products",
    "description": "Avo prevents human errors when implementing analytics. Code generated tracking snippets that just work. Automatic QA to know when things break.",
    "evidence": "https://web.archive.org/web/20190320150413/https://www.avo.app/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [
            "GDPR"
          ],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
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  },
  "live_captures": 1,
  "last_checked": "2026-11-05T11:44:26.158Z",
  "live_status": null,
  "messaging": [
    {
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      "variants": [
        {
          "headline": "Reliable analytics for cross-platform consumer products",
          "subhead": "Avo prevents human errors when implementing analytics. Code generated tracking snippets that just work. Automatic QA to know when things break.",
          "observed_at": "2019-03-20T15:04:13.000Z",
          "evidence": "https://web.archive.org/web/20190320150413/https://www.avo.app/",
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        }
      ],
      "headline": "Reliable analytics for cross-platform consumer products",
      "subhead": "Avo prevents human errors when implementing analytics. Code generated tracking snippets that just work. Automatic QA to know when things break.",
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      "captures": 1,
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          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Ship product analytics code faster – without the bugs",
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      "captures": 1,
      "evidence": "https://web.archive.org/web/20200318090505/https://www.avo.app/",
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      "variants": [
        {
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          "evidence": "https://web.archive.org/web/20200722114959/https://www.avo.app/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build,Track, Ship",
      "subhead": "Collaborate on your tracking plan and use generated tracking snippets to instrument your code consistently across all your platforms.",
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      "to": "2020-07-22T11:49:59.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200722114959/https://www.avo.app/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-22T11:49:59.000Z"
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      "current": false
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    {
      "quote_observed_at": "2021-07-01T01:58:12.000Z",
      "variants": [
        {
          "headline": "Product Analytics Starts Here",
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          "evidence": "https://web.archive.org/web/20210701015812/https://www.avo.app/",
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      ],
      "headline": "Product Analytics Starts Here",
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      "to": "2021-07-01T01:58:12.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210701015812/https://www.avo.app/",
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      "seen": {
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    {
      "quote_observed_at": "2022-07-01T01:11:56.000Z",
      "variants": [
        {
          "headline": "Better event tracking, faster",
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          "evidence": "https://web.archive.org/web/20220701011156/https://www.avo.app/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Better event tracking, faster",
      "subhead": "The smoothest, easiest way to collaborate on event tracking. Error-proof your analytics events, speed up implementation and regain trust in your data",
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      "captures": 1,
      "evidence": "https://web.archive.org/web/20220701011156/https://www.avo.app/",
      "evidence_kind": "internet_archive",
      "seen": {
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    {
      "quote_observed_at": "2024-01-01T19:18:34.000Z",
      "variants": [
        {
          "headline": "Fixing data quality in product analytics",
          "subhead": "The smoothest, easiest way to collaborate on event tracking. Error-proof your analytics events, speed up implementation and regain trust in your data",
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          "evidence": "https://web.archive.org/web/20230102005702/https://www.avo.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Fixing data quality in product analytics",
          "subhead": "The smoothest, easiest way to collaborate on event tracking. Error-proof your analytics events, speed up implementation and regain trust in your data",
          "observed_at": "2024-01-01T19:18:34.000Z",
          "evidence": "https://web.archive.org/web/20240101191834/https://www.avo.app/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Fixing data quality in product analytics",
      "subhead": "The smoothest, easiest way to collaborate on event tracking. Error-proof your analytics events, speed up implementation and regain trust in your data",
      "from": "2023-01-02T00:57:02.000Z",
      "to": "2024-01-01T19:18:34.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240101191834/https://www.avo.app/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2024-01-01T19:18:34.000Z"
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      },
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    {
      "quote_observed_at": "2026-02-02T03:17:12.000Z",
      "variants": [
        {
          "headline": "Guarantee event data quality, upstream",
          "subhead": "Avo helps data and product teams guarantee event data quality upstream, so they can build great user experiences",
          "observed_at": "2025-01-01T07:27:47.000Z",
          "evidence": "https://web.archive.org/web/20250101072747/https://www.avo.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Guarantee event data quality, upstream",
          "subhead": "Avo helps data and product teams guarantee event data quality upstream, so they can build great user experiences",
          "observed_at": "2025-07-18T20:44:33.000Z",
          "evidence": "https://web.archive.org/web/20250718204433/https://www.avo.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Guarantee event data quality, upstream",
          "subhead": "Avo helps data and product teams guarantee event data quality upstream, so they can build great user experiences",
          "observed_at": "2026-02-02T03:17:12.000Z",
          "evidence": "https://web.archive.org/web/20260202031712/https://www.avo.app/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Guarantee event data quality, upstream",
      "subhead": "Avo helps data and product teams guarantee event data quality upstream, so they can build great user experiences",
      "from": "2025-01-01T07:27:47.000Z",
      "to": "2026-02-02T03:17:12.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260202031712/https://www.avo.app/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2026-02-02T03:17:12.000Z"
        }
      },
      "current": false
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    {
      "quote_observed_at": "2026-11-05T11:44:26.158Z",
      "variants": [
        {
          "headline": "Govern your data. Your agents depend on it.",
          "subhead": "Avo helps data and product teams guarantee event data quality upstream, so they can build great user experiences",
          "observed_at": "2026-04-29T06:56:31.000Z",
          "evidence": "https://web.archive.org/web/20260429065631/https://www.avo.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Govern your data. Your agents depend on it.",
          "subhead": "Avo helps data and product teams guarantee event data quality upstream, so they can build great user experiences",
          "observed_at": "2026-07-06T18:23:09.000Z",
          "evidence": "https://web.archive.org/web/20260706182309/https://www.avo.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Govern your data. Your agents depend on it.",
          "subhead": "Avo helps data and product teams guarantee event data quality upstream, so they can build great user experiences",
          "observed_at": "2026-08-28T13:12:25.000Z",
          "evidence": "https://web.archive.org/web/20260828131225/https://www.avo.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Govern your data. Your agents depend on it.",
          "subhead": "Govern product data for your teams and agents. Define every event correctly, implement it accurately, and verify what arrives in production.",
          "observed_at": "2026-11-05T11:44:26.158Z",
          "evidence": "https://www.avo.app/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Govern your data. Your agents depend on it.",
      "subhead": "Govern product data for your teams and agents. Define every event correctly, implement it accurately, and verify what arrives in production.",
      "from": "2026-04-29T06:56:31.000Z",
      "to": "2026-11-05T11:44:26.158Z",
      "captures": 4,
      "evidence": "https://www.avo.app/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
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          "to": "2026-11-05T11:44:26.158Z"
        }
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      "id": "page-a1830e94b11909af7f019aa14bf9a00b96339181d2e9f067923cd4f1d3c2775a:12a0ceb2074261588cdd214e6f00f04ab22abc95ad6f9ec4aaf6f9f8e4857dc6:headline:2816a484cca6f2a7",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Reliable analytics for cross-platform consumer products” to “Ship product analytics code faster – without the bugs”.",
      "between": {
        "from": "2019-03-20T15:04:13.000Z",
        "to": "2020-03-18T09:05:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20200318090505/https://www.avo.app/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
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      "before_evidence": "https://web.archive.org/web/20190320150413/https://www.avo.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-03-20T15:04:13.000Z",
        "to": "2020-03-18T09:05:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20200318090505/https://www.avo.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-12a0ceb2074261588cdd214e6f00f04ab22abc95ad6f9ec4aaf6f9f8e4857dc6:4b706729b0f25ce7d167892a0e728f90078682de5c58a22c940bc4fdf45850f5:headline:b82144f1c93eb991",
      "before_evidence": "https://web.archive.org/web/20200318090505/https://www.avo.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Ship product analytics code faster – without the bugs” to “Build,Track, Ship”.",
      "between": {
        "from": "2020-03-18T09:05:05.000Z",
        "to": "2020-07-22T11:49:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20200722114959/https://www.avo.app/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
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      "id": "page-4b706729b0f25ce7d167892a0e728f90078682de5c58a22c940bc4fdf45850f5:1f1822eeff53f40533abd928b6c57b516ac094013e48e6af042dff45bfed57ce:headline:1ec3614494a6a8ee",
      "before_evidence": "https://web.archive.org/web/20200722114959/https://www.avo.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
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      "between": {
        "from": "2020-07-22T11:49:59.000Z",
        "to": "2021-07-01T01:58:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20210701015812/https://www.avo.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "id": "page-4b706729b0f25ce7d167892a0e728f90078682de5c58a22c940bc4fdf45850f5:1f1822eeff53f40533abd928b6c57b516ac094013e48e6af042dff45bfed57ce:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20200722114959/https://www.avo.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2020-07-22T11:49:59.000Z",
        "to": "2021-07-01T01:58:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20210701015812/https://www.avo.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 6,
      "id": "page-1f1822eeff53f40533abd928b6c57b516ac094013e48e6af042dff45bfed57ce:5f4620b9b0d156e852e70c917282066d132354bada0b3f8adb43ee90188fcff1:headline:7b5340a3d4f088c6",
      "before_evidence": "https://web.archive.org/web/20210701015812/https://www.avo.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Product Analytics Starts Here” to “Better event tracking, faster”.",
      "between": {
        "from": "2021-07-01T01:58:12.000Z",
        "to": "2022-07-01T01:11:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701011156/https://www.avo.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-1f1822eeff53f40533abd928b6c57b516ac094013e48e6af042dff45bfed57ce:5f4620b9b0d156e852e70c917282066d132354bada0b3f8adb43ee90188fcff1:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20210701015812/https://www.avo.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2021-07-01T01:58:12.000Z",
        "to": "2022-07-01T01:11:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701011156/https://www.avo.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 8,
      "id": "page-5f4620b9b0d156e852e70c917282066d132354bada0b3f8adb43ee90188fcff1:f223f71a66fa60ebd611267e42292051ffd1051002c58a437e5250e629dfe9ff:headline:a9cb2d122084e715",
      "before_evidence": "https://web.archive.org/web/20220701011156/https://www.avo.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Better event tracking, faster” to “Fixing data quality in product analytics”.",
      "between": {
        "from": "2022-07-01T01:11:56.000Z",
        "to": "2023-01-02T00:57:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102005702/https://www.avo.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-5f4620b9b0d156e852e70c917282066d132354bada0b3f8adb43ee90188fcff1:f223f71a66fa60ebd611267e42292051ffd1051002c58a437e5250e629dfe9ff:logos:000499835ffd2d25",
      "before_evidence": "https://web.archive.org/web/20220701011156/https://www.avo.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Bill.com.",
      "between": {
        "from": "2022-07-01T01:11:56.000Z",
        "to": "2023-01-02T00:57:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102005702/https://www.avo.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-3bfb17ce02ebf0a8de83dbe48f29298152754f0df6f7c578ecf3e7f4401af92c:94ba6836109009ee72a4f9ee578e48617c102b7014fb0da4d5b1089ede175727:headline:7758c932817fd4c3",
      "before_evidence": "https://web.archive.org/web/20240101191834/https://www.avo.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Fixing data quality in product analytics” to “Guarantee event data quality, upstream”.",
      "between": {
        "from": "2024-01-01T19:18:34.000Z",
        "to": "2025-01-01T07:27:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101072747/https://www.avo.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-e605ba827642faf62d3e4d131bb251fa70b940ac79b7c362128d7eeddc6505d6:34fb9aba67dd829fcb5c240be0886c238701be627de389d93ef91236e8c5ce1b:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250718204433/https://www.avo.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-07-18T20:44:33.000Z",
        "to": "2026-02-02T03:17:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20260202031712/https://www.avo.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 12,
      "id": "page-34fb9aba67dd829fcb5c240be0886c238701be627de389d93ef91236e8c5ce1b:daa9b03df1679135eef4b64747474f44758b0dbd11863d4ee3c980847310ea07:headline:b554e8de94215ee0",
      "before_evidence": "https://web.archive.org/web/20260202031712/https://www.avo.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Guarantee event data quality, upstream” to “Govern your data. Your agents depend on it.”.",
      "between": {
        "from": "2026-02-02T03:17:12.000Z",
        "to": "2026-04-29T06:56:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20260429065631/https://www.avo.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Avo” company record, https://startuphistory.org/c/avo.app"
}