{
  "company": {
    "name": "Authentic Insurance",
    "website": "https://authenticinsurance.com/",
    "record": "https://startuphistory.org/c/authenticinsurance.com"
  },
  "status": null,
  "history_since": "2014-04-22T00:13:36.000Z",
  "baseline": {
    "snapshot_id": "caa8338a6c319c5a0b734f0deaf9ad3ea6e249394e67c001fad0dea4b0be68ed",
    "observed_at": "2014-04-22T00:13:36.000Z",
    "headline": "Life insurance Secrets",
    "description": null,
    "evidence": "https://web.archive.org/web/20140422001336/http://www.authenticinsurance.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T11:40:39.693Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-04-22T00:13:36.000Z",
      "variants": [
        {
          "headline": "Life insurance Secrets",
          "subhead": null,
          "observed_at": "2014-04-22T00:13:36.000Z",
          "evidence": "https://web.archive.org/web/20140422001336/http://www.authenticinsurance.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Life insurance Secrets",
      "subhead": null,
      "from": "2014-04-22T00:13:36.000Z",
      "to": "2014-04-22T00:13:36.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140422001336/http://www.authenticinsurance.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-04-22T00:13:36.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-08-12T08:49:47.000Z",
      "variants": [
        {
          "headline": "Meet Authentic",
          "subhead": "Small Business Insurance",
          "observed_at": "2022-05-25T04:05:18.000Z",
          "evidence": "https://web.archive.org/web/20220525040518/https://authenticinsurance.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Meet Authentic",
          "subhead": "Small Business Insurance",
          "observed_at": "2022-08-12T08:49:47.000Z",
          "evidence": "https://web.archive.org/web/20220812084947/https://www.authenticinsurance.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Meet Authentic",
      "subhead": "Small Business Insurance",
      "from": "2022-05-25T04:05:18.000Z",
      "to": "2022-08-12T08:49:47.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220812084947/https://www.authenticinsurance.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-05-25T04:05:18.000Z",
          "to": "2022-08-12T08:49:47.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T11:40:39.693Z",
      "variants": [
        {
          "headline": "Powering the future of program insurance.",
          "subhead": "Authentic builds the infrastructure powering specialty insurance programs. The new infrastructure for program insurance—built for speed, built to last.",
          "observed_at": "2026-07-09T10:11:00.000Z",
          "evidence": "https://web.archive.org/web/20260709101100/https://authenticinsurance.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powering the future of program insurance.",
          "subhead": "Authentic builds the infrastructure powering specialty insurance programs. The new infrastructure for program insurance—built for speed, built to last.",
          "observed_at": "2026-07-10T17:32:32.000Z",
          "evidence": "https://web.archive.org/web/20260710173232/https://authenticinsurance.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powering the future of program insurance.",
          "subhead": "Authentic builds the infrastructure powering specialty insurance programs. The new infrastructure for program insurance—built for speed, built to last.",
          "observed_at": "2026-09-23T18:04:07.000Z",
          "evidence": "https://web.archive.org/web/20260923180407/https://authenticinsurance.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powering the future of program insurance.",
          "subhead": "Authentic builds the infrastructure powering specialty insurance programs. The new infrastructure for program insurance—built for speed, built to last.",
          "observed_at": "2026-11-05T11:40:39.693Z",
          "evidence": "https://authenticinsurance.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Powering the future of program insurance.",
      "subhead": "Authentic builds the infrastructure powering specialty insurance programs. The new infrastructure for program insurance—built for speed, built to last.",
      "from": "2026-07-09T10:11:00.000Z",
      "to": "2026-11-05T11:40:39.693Z",
      "captures": 4,
      "evidence": "https://authenticinsurance.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-09T10:11:00.000Z",
          "to": "2026-11-05T11:40:39.693Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-caa8338a6c319c5a0b734f0deaf9ad3ea6e249394e67c001fad0dea4b0be68ed:208ef0fb02b31d47e72b5f09de5cac8b87694c3260bc5d4c87dfa97145260c82:headline:a43590a771f1063b",
      "before_evidence": "https://web.archive.org/web/20140422001336/http://www.authenticinsurance.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Life insurance Secrets” to “Meet Authentic”.",
      "between": {
        "from": "2014-04-22T00:13:36.000Z",
        "to": "2022-05-25T04:05:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20220525040518/https://authenticinsurance.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-72f0406c0394a854065f9490433f2fc838cc02c48dcd63b6d1f87501f470f114:5a16ac2976706a8fceaa80edcbf857b4b5124bb9bd50d89be1ed3bfaa0ab4fb8:repositioning",
      "before_evidence": "https://web.archive.org/web/20220812084947/https://www.authenticinsurance.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Meet Authentic” to “Powering the future of program insurance.”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2022-08-12T08:49:47.000Z",
        "to": "2026-07-09T10:11:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20260709101100/https://authenticinsurance.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-72f0406c0394a854065f9490433f2fc838cc02c48dcd63b6d1f87501f470f114:5a16ac2976706a8fceaa80edcbf857b4b5124bb9bd50d89be1ed3bfaa0ab4fb8:hiring:06c5f3bf6f2a8e55",
      "before_evidence": "https://web.archive.org/web/20220812084947/https://www.authenticinsurance.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Greenhouse.",
      "between": {
        "from": "2022-08-12T08:49:47.000Z",
        "to": "2026-07-09T10:11:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20260709101100/https://authenticinsurance.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Authentic Insurance” company record, https://startuphistory.org/c/authenticinsurance.com"
}