{
  "company": {
    "name": "Aurora",
    "website": "https://aurora.tech/",
    "record": "https://startuphistory.org/c/aurora.tech"
  },
  "status": null,
  "history_since": "2018-01-04T15:01:11.000Z",
  "baseline": {
    "snapshot_id": "20f9c181a0285c4b120c08ceb0be504d586da782e54b1ed6c75ab93adb67620d",
    "observed_at": "2018-01-04T15:01:11.000Z",
    "headline": "We do self-driving cars",
    "description": "We do self-driving cars.",
    "evidence": "https://web.archive.org/web/20180104150111/https://aurora.tech/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T11:40:14.526Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-07-01T19:09:35.000Z",
      "variants": [
        {
          "headline": "We do self-driving cars",
          "subhead": "We do self-driving cars.",
          "observed_at": "2018-01-04T15:01:11.000Z",
          "evidence": "https://web.archive.org/web/20180104150111/https://aurora.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We do self-driving cars",
          "subhead": "We do self-driving cars. Our work sits at the intersection of rigorous engineering and applied machine learning as we address one of the most challenging, important and interesting opportunities of ou",
          "observed_at": "2019-01-15T05:07:54.000Z",
          "evidence": "https://web.archive.org/web/20190115050754/https://aurora.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Aurora Driver, delivering the benefits of self-driving to the world",
          "subhead": "Aurora is building self-driving technology that will revolutionize the future of transportation - a Driver for every vehicle - built to move people and goods.",
          "observed_at": "2021-01-01T04:23:07.000Z",
          "evidence": "https://web.archive.org/web/20210101042307/https://aurora.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Aurora Driver, delivering the benefits of self-driving to the world",
          "subhead": "Aurora is building self-driving technology that will revolutionize the future of transportation - a Driver for every vehicle - built to move people and goods.",
          "observed_at": "2022-07-01T19:09:35.000Z",
          "evidence": "https://web.archive.org/web/20220701190935/https://aurora.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Aurora Driver, delivering the benefits of self-driving to the world",
      "subhead": "Aurora is building self-driving technology that will revolutionize the future of transportation - a Driver for every vehicle - built to move people and goods.",
      "from": "2018-01-04T15:01:11.000Z",
      "to": "2022-07-01T19:09:35.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20220701190935/https://aurora.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-01-04T15:01:11.000Z",
          "to": "2022-07-01T19:09:35.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-05T19:31:02.000Z",
      "variants": [
        {
          "headline": "Autonomous freight is on the Horizon",
          "subhead": "Aurora is building self-driving technology that will revolutionize the future of transportation.",
          "observed_at": "2023-07-05T19:31:02.000Z",
          "evidence": "https://web.archive.org/web/20230705193102/https://aurora.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Autonomous freight is on the Horizon",
      "subhead": "Aurora is building self-driving technology that will revolutionize the future of transportation.",
      "from": "2023-07-05T19:31:02.000Z",
      "to": "2023-07-05T19:31:02.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230705193102/https://aurora.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-05T19:31:02.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-04T20:22:19.000Z",
      "variants": [
        {
          "headline": "Aurora Driver for Freight — coming to Texas in 2024",
          "subhead": "Aurora is building self-driving technology that will revolutionize the future of transportation.",
          "observed_at": "2024-07-04T20:22:19.000Z",
          "evidence": "https://web.archive.org/web/20240704202219/https://aurora.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Aurora Driver for Freight — coming to Texas in 2024",
      "subhead": "Aurora is building self-driving technology that will revolutionize the future of transportation.",
      "from": "2024-07-04T20:22:19.000Z",
      "to": "2024-07-04T20:22:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240704202219/https://aurora.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-04T20:22:19.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-11-02T09:25:49.000Z",
      "variants": [
        {
          "headline": "Self-driving freight is here.",
          "subhead": "Step inside the world of self-driving freight, powered by the Aurora Driver. Delivering the benefits of self-driving technology safely, quickly, and broadly.",
          "observed_at": "2025-07-06T03:41:58.000Z",
          "evidence": "https://web.archive.org/web/20250706034158/https://aurora.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Self-driving freight is here.",
          "subhead": "Step inside the world of self-driving freight, powered by the Aurora Driver. Delivering the benefits of self-driving technology safely, quickly, and broadly.",
          "observed_at": "2025-08-03T07:03:18.000Z",
          "evidence": "https://web.archive.org/web/20250803070318/https://aurora.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Self-driving freight is here.",
          "subhead": "Step inside the world of self-driving freight, powered by the Aurora Driver. Delivering the benefits of self-driving technology safely, quickly, and broadly.",
          "observed_at": "2025-11-02T09:25:49.000Z",
          "evidence": "https://web.archive.org/web/20251102092549/https://aurora.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Self-driving freight is here.",
      "subhead": "Step inside the world of self-driving freight, powered by the Aurora Driver. Delivering the benefits of self-driving technology safely, quickly, and broadly.",
      "from": "2025-07-06T03:41:58.000Z",
      "to": "2025-11-02T09:25:49.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20251102092549/https://aurora.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-07-06T03:41:58.000Z",
          "to": "2025-11-02T09:25:49.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-05T20:22:41.000Z",
      "variants": [
        {
          "headline": "The future of freight is superhuman.",
          "subhead": "Step inside the world of self-driving freight, powered by the Aurora Driver. Delivering the benefits of self-driving technology safely, quickly, and broadly.",
          "observed_at": "2026-07-05T20:22:41.000Z",
          "evidence": "https://web.archive.org/web/20260705202241/https://aurora.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The future of freight is superhuman.",
      "subhead": "Step inside the world of self-driving freight, powered by the Aurora Driver. Delivering the benefits of self-driving technology safely, quickly, and broadly.",
      "from": "2026-07-05T20:22:41.000Z",
      "to": "2026-07-05T20:22:41.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260705202241/https://aurora.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-05T20:22:41.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T11:40:14.526Z",
      "variants": [
        {
          "headline": "Self-driving. Game-changing.",
          "subhead": "Step inside the world of self-driving freight, powered by the Aurora Driver. Delivering the benefits of self-driving technology safely, quickly, and broadly.",
          "observed_at": "2026-10-26T06:42:50.000Z",
          "evidence": "https://web.archive.org/web/20261026064250/https://aurora.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Self-driving. Game-changing.",
          "subhead": "Step inside the world of self-driving freight, powered by the Aurora Driver. Delivering the benefits of self-driving technology safely, quickly, and broadly.",
          "observed_at": "2026-11-05T11:40:14.526Z",
          "evidence": "https://aurora.tech/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Self-driving. Game-changing.",
      "subhead": "Step inside the world of self-driving freight, powered by the Aurora Driver. Delivering the benefits of self-driving technology safely, quickly, and broadly.",
      "from": "2026-10-26T06:42:50.000Z",
      "to": "2026-11-05T11:40:14.526Z",
      "captures": 2,
      "evidence": "https://aurora.tech/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-10-26T06:42:50.000Z",
          "to": "2026-11-05T11:40:14.526Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-20f9c181a0285c4b120c08ceb0be504d586da782e54b1ed6c75ab93adb67620d:a876522347d4160637ef14e7385fb57dfbbf07b8b8a766e1805d419919c58db5:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20180104150111/https://aurora.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2018-01-04T15:01:11.000Z",
        "to": "2019-01-15T05:07:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20190115050754/https://aurora.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-fc2c822c7744ae0adc50c1d602dadcf61538009e681af82e821ded0ba2850740:adb982fa54d70b2f848e89f31dcae877091b48ec36c466dca14dda7d15b096cc:headline:14545377f8575d75",
      "before_evidence": "https://web.archive.org/web/20220701190935/https://aurora.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Aurora Driver, delivering the benefits of self-driving to the world” to “Autonomous freight is on the Horizon”.",
      "between": {
        "from": "2022-07-01T19:09:35.000Z",
        "to": "2023-07-05T19:31:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20230705193102/https://aurora.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-adb982fa54d70b2f848e89f31dcae877091b48ec36c466dca14dda7d15b096cc:8d2bf8010689adaa8bbe5fffe819c2954aa1f08764fdcbefeee2811d8ac65bd2:headline:13f2e34991a2f7be",
      "before_evidence": "https://web.archive.org/web/20230705193102/https://aurora.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Autonomous freight is on the Horizon” to “Aurora Driver for Freight — coming to Texas in 2024”.",
      "between": {
        "from": "2023-07-05T19:31:02.000Z",
        "to": "2024-07-04T20:22:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20240704202219/https://aurora.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-8d2bf8010689adaa8bbe5fffe819c2954aa1f08764fdcbefeee2811d8ac65bd2:f2cd45cfaa106289d93cd0978ceecf53616dbaac7c0340fa21d43923f35d2c6d:headline:91cc40b4cd9f0069",
      "before_evidence": "https://web.archive.org/web/20240704202219/https://aurora.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Aurora Driver for Freight — coming to Texas in 2024” to “Self-driving freight is here.”.",
      "between": {
        "from": "2024-07-04T20:22:19.000Z",
        "to": "2025-07-06T03:41:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20250706034158/https://aurora.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-1c94045a7b2a4d5464e92debc9f2725465e48ec9d1736eb0bf6696c067995115:6c051eff145a3e1a35345d944ce89d30c3a2304f2ecafb7c7373b246828572f3:headline:e2f7da0552b5fc58",
      "before_evidence": "https://web.archive.org/web/20251102092549/https://aurora.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Self-driving freight is here.” to “The future of freight is superhuman.”.",
      "between": {
        "from": "2025-11-02T09:25:49.000Z",
        "to": "2026-07-05T20:22:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20260705202241/https://aurora.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-6c051eff145a3e1a35345d944ce89d30c3a2304f2ecafb7c7373b246828572f3:9c75d2dbfa23c26b578d8b6de72262b65ebd3339df0b86e1a3fc738fc552c198:headline:676ad163010c0b6e",
      "before_evidence": "https://web.archive.org/web/20260705202241/https://aurora.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The future of freight is superhuman.” to “Self-driving. Game-changing.”.",
      "between": {
        "from": "2026-07-05T20:22:41.000Z",
        "to": "2026-10-26T06:42:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20261026064250/https://aurora.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Aurora” company record, https://startuphistory.org/c/aurora.tech"
}