{
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    "website": "https://auric.au/",
    "record": "https://startuphistory.org/c/auric.au"
  },
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    "description": "Experience the world's first beautiful, connected, and personalized essential oils journey with Auric. Discover our state-of-the-art AI-powered diffuser and app, designed to enhance your well-being.",
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        {
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          "subhead": "Auric - The Power of Scent. Revolutionise your well-being with Auric. Discover our state-of-the-art AI-powered AromaSphere diffuser and app, designed to personalise your aromatherapy experience.",
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          "headline": "The Power of Scent",
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          "subhead": "Auric - The Power of Scent. Revolutionise your well-being with Auric. Discover our state-of-the-art AI-powered Aromasphere diffuser and app, designed to personalise your aromatherapy experience.",
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          "evidence": "https://web.archive.org/web/20260710131810/https://www.auric.au/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Control Your Mood with Scent",
          "subhead": "Auric - The Power of Scent. Revolutionise your well-being with Auric. Discover our state-of-the-art AI-powered Aromasphere diffuser and app, designed to personalise your aromatherapy experience.",
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          "evidence": "https://web.archive.org/web/20260712214059/https://www.auric.au/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Control Your Mood with Scent",
          "subhead": "Meet the Auric Aromasphere and My Auric: connected scent Rituals for Calm, Focus, Energy and Sleep, powered by Auric’s Scent Intelligence platform.",
          "observed_at": "2026-11-05T11:40:03.333Z",
          "evidence": "https://www.auric.au/",
          "evidence_kind": "live_capture"
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      ],
      "headline": "Control Your Mood with Scent",
      "subhead": "Meet the Auric Aromasphere and My Auric: connected scent Rituals for Calm, Focus, Energy and Sleep, powered by Auric’s Scent Intelligence platform.",
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          "to": "2026-11-05T11:40:03.333Z"
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Power of Scent” to “Control Your Mood with Scent”.",
      "between": {
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        "to": "2026-07-10T13:18:10.000Z"
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      "evidence_kind": "internet_archive",
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  ],
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  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Auric” company record, https://startuphistory.org/c/auric.au"
}