{
  "company": {
    "name": "Augmentus",
    "website": "https://augmentus.tech/",
    "record": "https://startuphistory.org/c/augmentus.tech"
  },
  "status": null,
  "history_since": "2020-08-09T10:32:52.000Z",
  "baseline": {
    "snapshot_id": "fef86cdeb696e4468adfc7fc75d07ac092a3fb9c0194f3320933648dea09c57c",
    "observed_at": "2020-08-09T10:32:52.000Z",
    "headline": "One-stop and Code-free Robot Programming",
    "description": "Augmentus provides a one-stop industrial robot programming platform that lowers cost and time barriers in automation, for companies to self-manage with minimal coding knowledge.",
    "evidence": "https://web.archive.org/web/20200809103252/https://www.augmentus.tech/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T11:38:58.204Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-08-09T10:32:52.000Z",
      "variants": [
        {
          "headline": "One-stop and Code-free Robot Programming",
          "subhead": "Augmentus provides a one-stop industrial robot programming platform that lowers cost and time barriers in automation, for companies to self-manage with minimal coding knowledge.",
          "observed_at": "2020-08-09T10:32:52.000Z",
          "evidence": "https://web.archive.org/web/20200809103252/https://www.augmentus.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "One-stop and Code-free Robot Programming",
      "subhead": "Augmentus provides a one-stop industrial robot programming platform that lowers cost and time barriers in automation, for companies to self-manage with minimal coding knowledge.",
      "from": "2020-08-09T10:32:52.000Z",
      "to": "2020-08-09T10:32:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200809103252/https://www.augmentus.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-08-09T10:32:52.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-24T08:06:32.000Z",
      "variants": [
        {
          "headline": "Program industrial robots in minutes for",
          "subhead": "Augmentus is a robot programming software platform that allows anyone to program industrial robots in minutes without needing code and CAD.",
          "observed_at": "2021-01-24T08:06:32.000Z",
          "evidence": "https://web.archive.org/web/20210124080632/https://augmentus.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Program industrial robots in minutes for",
      "subhead": "Augmentus is a robot programming software platform that allows anyone to program industrial robots in minutes without needing code and CAD.",
      "from": "2021-01-24T08:06:32.000Z",
      "to": "2021-01-24T08:06:32.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210124080632/https://augmentus.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-24T08:06:32.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-21T12:22:27.000Z",
      "variants": [
        {
          "headline": "First Copy Watches Pakistan",
          "subhead": null,
          "observed_at": "2022-01-21T12:22:27.000Z",
          "evidence": "https://web.archive.org/web/20220121122227/https://augmentus.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "First Copy Watches Pakistan",
      "subhead": null,
      "from": "2022-01-21T12:22:27.000Z",
      "to": "2022-01-21T12:22:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220121122227/https://augmentus.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-21T12:22:27.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-05T20:01:35.000Z",
      "variants": [
        {
          "headline": "Program industrial robots in minutes for",
          "subhead": "Augmentus is a robot programming software platform that allows anyone to program industrial robots in minutes without needing code and CAD.",
          "observed_at": "2022-07-05T20:01:35.000Z",
          "evidence": "https://web.archive.org/web/20220705200135/https://augmentus.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Program industrial robots in minutes for",
      "subhead": "Augmentus is a robot programming software platform that allows anyone to program industrial robots in minutes without needing code and CAD.",
      "from": "2022-07-05T20:01:35.000Z",
      "to": "2022-07-05T20:01:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220705200135/https://augmentus.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-05T20:01:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-02-07T12:44:33.000Z",
      "variants": [
        {
          "headline": "Autonomously scan, simulate and plan robots for",
          "subhead": "We offer easy 3D scanning and industrial robot programming, allowing anyone to plan and program robot paths without coding or the help of skilled operators and programmers. Find out more!",
          "observed_at": "2023-02-07T12:44:33.000Z",
          "evidence": "https://web.archive.org/web/20230207124433/https://www.augmentus.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Autonomously scan, simulate and plan robots for",
      "subhead": "We offer easy 3D scanning and industrial robot programming, allowing anyone to plan and program robot paths without coding or the help of skilled operators and programmers. Find out more!",
      "from": "2023-02-07T12:44:33.000Z",
      "to": "2023-02-07T12:44:33.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230207124433/https://www.augmentus.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-02-07T12:44:33.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-04T19:35:51.000Z",
      "variants": [
        {
          "headline": "No Code Robot Programming Solutions for Industrial Automation",
          "subhead": "Discover Augmentus' no code industrial robot programming software. Program complex robot processes with our Scan&Plan system for thermal spraying, sandblasting, welding, and many more.",
          "observed_at": "2024-03-01T00:07:27.000Z",
          "evidence": "https://web.archive.org/web/20240301000727/https://www.augmentus.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "COMPLEX ROBOT PROGRAMMING SIMPLIFIED",
          "subhead": "Explore no-code robot programming for industrial robots with Augmentus. Simplify automation today.",
          "observed_at": "2024-07-16T02:32:46.000Z",
          "evidence": "https://web.archive.org/web/20240716023246/https://www.augmentus.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "COMPLEX ROBOT PROGRAMMING SIMPLIFIED",
          "subhead": "Explore no-code robot programming for industrial robots with Augmentus. Simplify automation today.",
          "observed_at": "2025-01-18T02:53:53.000Z",
          "evidence": "https://web.archive.org/web/20250118025353/https://www.augmentus.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Complex Robot Programming, Simplified",
          "subhead": "Explore no-code robot programming for industrial robots with Augmentus. Automate your high-mix and complex surface finishing, spraying, and welding applications today.",
          "observed_at": "2025-11-01T16:04:02.000Z",
          "evidence": "https://web.archive.org/web/20251101160402/https://www.augmentus.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Complex Robot Programming, Simplified",
          "subhead": "Explore no-code robot programming for industrial robots with Augmentus. Automate your high-mix and complex surface finishing, spraying, and welding applications today.",
          "observed_at": "2026-01-04T19:35:51.000Z",
          "evidence": "https://web.archive.org/web/20260104193551/https://www.augmentus.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Complex Robot Programming, Simplified",
      "subhead": "Explore no-code robot programming for industrial robots with Augmentus. Automate your high-mix and complex surface finishing, spraying, and welding applications today.",
      "from": "2024-03-01T00:07:27.000Z",
      "to": "2026-01-04T19:35:51.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20260104193551/https://www.augmentus.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2026-01-04T19:35:51.000Z"
        }
      },
      "current": false
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    {
      "quote_observed_at": "2026-11-05T11:38:58.204Z",
      "variants": [
        {
          "headline": "Adaptive Robotics Solutions for High-Mix, High-Variability Manufacturing",
          "subhead": "Program industrial robots without code. Augmentus generates robot toolpaths from CAD and 3D scans for surface finishing, material removal, and welding.",
          "observed_at": "2026-09-21T14:00:10.000Z",
          "evidence": "https://web.archive.org/web/20260921140010/https://www.augmentus.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Physical AI for High-Mix Manufacturing.",
          "subhead": "Agentic robotics by Augmentus: describe the job in plain language and Augmentus AI plans, proves and prepares the robot program from CAD or 3D scans. Welding, surface finishing, blasting and coating a",
          "observed_at": "2026-10-16T17:14:12.000Z",
          "evidence": "https://web.archive.org/web/20261016171412/https://www.augmentus.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Physical AI for High-Mix Manufacturing.",
          "subhead": "Agentic robotics by Augmentus: describe the job in plain language and AutoPath plans, proves and prepares the robot program from CAD or 3D scans. Welding, surface finishing, blasting and coating acros",
          "observed_at": "2026-11-05T11:38:58.204Z",
          "evidence": "https://www.augmentus.tech/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Physical AI for High-Mix Manufacturing.",
      "subhead": "Agentic robotics by Augmentus: describe the job in plain language and AutoPath plans, proves and prepares the robot program from CAD or 3D scans. Welding, surface finishing, blasting and coating acros",
      "from": "2026-09-21T14:00:10.000Z",
      "to": "2026-11-05T11:38:58.204Z",
      "captures": 3,
      "evidence": "https://www.augmentus.tech/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-09-21T14:00:10.000Z",
          "to": "2026-11-05T11:38:58.204Z"
        }
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      "current": true
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  ],
  "changes": [
    {
      "n": 1,
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “One-stop and Code-free Robot Programming” to “Program industrial robots in minutes for”.",
      "between": {
        "from": "2020-08-09T10:32:52.000Z",
        "to": "2021-01-24T08:06:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20210124080632/https://augmentus.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
      "n": 2,
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      "before_evidence": "https://web.archive.org/web/20210124080632/https://augmentus.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Program industrial robots in minutes for” to “First Copy Watches Pakistan”.",
      "between": {
        "from": "2021-01-24T08:06:32.000Z",
        "to": "2022-01-21T12:22:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20220121122227/https://augmentus.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-7b8de67cbb73ebe61551d6d0435c4bb904895a4018bfd50b5015524e80a664bc:c401fd2afc867cee9211df02e1c38351061fc9bfb2bc31465ce4bbfdc9198fa2:headline:c2910263b6f98ced",
      "before_evidence": "https://web.archive.org/web/20220121122227/https://augmentus.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “First Copy Watches Pakistan” to “Program industrial robots in minutes for”.",
      "between": {
        "from": "2022-01-21T12:22:27.000Z",
        "to": "2022-07-05T20:01:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20220705200135/https://augmentus.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-c401fd2afc867cee9211df02e1c38351061fc9bfb2bc31465ce4bbfdc9198fa2:289e8f95f711cb20c79b50f2c13143fbb8f222df66b683a0e4a33ffc8768182c:headline:364e2e01a3f25ad0",
      "before_evidence": "https://web.archive.org/web/20220705200135/https://augmentus.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Program industrial robots in minutes for” to “Autonomously scan, simulate and plan robots for”.",
      "between": {
        "from": "2022-07-05T20:01:35.000Z",
        "to": "2023-02-07T12:44:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20230207124433/https://www.augmentus.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-c401fd2afc867cee9211df02e1c38351061fc9bfb2bc31465ce4bbfdc9198fa2:289e8f95f711cb20c79b50f2c13143fbb8f222df66b683a0e4a33ffc8768182c:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220705200135/https://augmentus.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-07-05T20:01:35.000Z",
        "to": "2023-02-07T12:44:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20230207124433/https://www.augmentus.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "page-289e8f95f711cb20c79b50f2c13143fbb8f222df66b683a0e4a33ffc8768182c:310d5593fb3c9a3a9e59be3ac913e26cd2f7bf9c654e496d9a20cb2f955438dc:headline:315f052499a59f25",
      "before_evidence": "https://web.archive.org/web/20230207124433/https://www.augmentus.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Autonomously scan, simulate and plan robots for” to “No Code Robot Programming Solutions for Industrial Automation”.",
      "between": {
        "from": "2023-02-07T12:44:33.000Z",
        "to": "2024-03-01T00:07:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20240301000727/https://www.augmentus.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-310d5593fb3c9a3a9e59be3ac913e26cd2f7bf9c654e496d9a20cb2f955438dc:ae09938c61603d48cdcf7458f674a682c21b9d6942bb253b014728c35b676fd6:headline:99cd3839401f9aac",
      "before_evidence": "https://web.archive.org/web/20240301000727/https://www.augmentus.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “No Code Robot Programming Solutions for Industrial Automation” to “COMPLEX ROBOT PROGRAMMING SIMPLIFIED”.",
      "between": {
        "from": "2024-03-01T00:07:27.000Z",
        "to": "2024-07-16T02:32:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20240716023246/https://www.augmentus.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-efa617be8a124a182a430a675a022610b8cbbf72833eca1aa5ae508237741ea7:e188238a5a8bfdd9715ec61d1994e7b03ef07cb00758777e3f78c41e21012d40:headline:48f7624cf708f211",
      "before_evidence": "https://web.archive.org/web/20260104193551/https://www.augmentus.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Complex Robot Programming, Simplified” to “Adaptive Robotics Solutions for High-Mix, High-Variability Manufacturing”.",
      "between": {
        "from": "2026-01-04T19:35:51.000Z",
        "to": "2026-09-21T14:00:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20260921140010/https://www.augmentus.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-efa617be8a124a182a430a675a022610b8cbbf72833eca1aa5ae508237741ea7:e188238a5a8bfdd9715ec61d1994e7b03ef07cb00758777e3f78c41e21012d40:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20260104193551/https://www.augmentus.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2026-01-04T19:35:51.000Z",
        "to": "2026-09-21T14:00:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20260921140010/https://www.augmentus.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 10,
      "id": "page-e188238a5a8bfdd9715ec61d1994e7b03ef07cb00758777e3f78c41e21012d40:c085f005fcb1b02398fce8279a5b301a8867fe382348831b720bdca6e561cc1c:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260921140010/https://www.augmentus.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-09-21T14:00:10.000Z",
        "to": "2026-10-16T17:14:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20261016171412/https://www.augmentus.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 11,
      "id": "page-c085f005fcb1b02398fce8279a5b301a8867fe382348831b720bdca6e561cc1c:e3ae31217355b85b1d23a68de1459a1a766dab45157d07e5944df702f317288b:customers_added:7acef423aeff6bdd",
      "before_evidence": "https://web.archive.org/web/20261016171412/https://www.augmentus.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: ST Engineering and Applied Materials.",
      "between": {
        "from": "2026-10-16T17:14:12.000Z",
        "to": "2026-11-05T11:38:58.204Z"
      },
      "evidence": "https://www.augmentus.tech/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": {
    "headline": "Augmentus updates positioning and changes access model",
    "summary": "Augmentus has refined its messaging around robot programming for complex manufacturing, briefly tested free sign-ups, and now directs visitors to book demos. The company also shows new customer logos on its homepage.",
    "points": [
      {
        "text": "Between January 2026 and September 2026, Augmentus changed its homepage headline from “Complex Robot Programming, Simplified” to “Adaptive Robotics Solutions for High-Mix, High-Variability Manufacturing”.",
        "kind": "fact",
        "changes": [
          8
        ]
      },
      {
        "text": "Between January 2026 and September 2026, Augmentus added a free sign-up or free trial, and between September 2026 and October 2026 it dropped the free sign-up and instead asked visitors to book a demo.",
        "kind": "fact",
        "changes": [
          9,
          10
        ]
      },
      {
        "text": "Between October 2026 and November 2026, Augmentus added customer logos to its homepage: ST Engineering and Applied Materials.",
        "kind": "fact",
        "changes": [
          11
        ]
      },
      {
        "text": "The shift from free sign-up to demo booking between January 2026 and October 2026 may suggest a move toward more hands-on or qualified sales interactions.",
        "kind": "interpretation",
        "changes": [
          9,
          10
        ]
      }
    ],
    "written_at": "2026-11-07T15:50:54.665Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Augmentus” company record, https://startuphistory.org/c/augmentus.tech"
}