{
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    "name": "Augment",
    "website": "https://augment.market/",
    "record": "https://startuphistory.org/c/augment.market"
  },
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  "history_since": "2021-12-04T23:43:32.000Z",
  "baseline": {
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    "headline": null,
    "description": "Next-gen access to the private secondary market.",
    "evidence": "https://web.archive.org/web/20211204234332/https://www.augment.market/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
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  "last_checked": "2026-11-05T11:38:38.226Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-07-22T02:14:07.000Z",
      "variants": [
        {
          "headline": "Buy and sell shares in private companies",
          "subhead": "Access one of the most valuable asset classes in the world - Silicon Valley backed technology companies - before they go public.",
          "observed_at": "2023-01-31T04:35:46.000Z",
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          "evidence_kind": "internet_archive"
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        {
          "headline": "Buy and sell shares in private companies",
          "subhead": "Access one of the most valuable asset classes in the world - Silicon Valley backed technology companies - before they go public.",
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          "evidence": "https://web.archive.org/web/20230819112630/https://www.augment.market/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Buy and sell shares in private companies",
          "subhead": "Access one of the most valuable asset classes in the world - Silicon Valley backed technology companies - before they go public.",
          "observed_at": "2024-02-26T11:56:25.000Z",
          "evidence": "https://web.archive.org/web/20240226115625/https://www.augment.market/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Buy and sell shares in private companies",
          "subhead": "Access one of the most valuable asset classes in the world - Silicon Valley backed technology companies - before they go public.",
          "observed_at": "2024-07-22T02:14:07.000Z",
          "evidence": "https://web.archive.org/web/20240722021407/https://www.augment.market/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Buy and sell shares in private companies",
      "subhead": "Access one of the most valuable asset classes in the world - Silicon Valley backed technology companies - before they go public.",
      "from": "2023-01-31T04:35:46.000Z",
      "to": "2024-07-22T02:14:07.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20240722021407/https://www.augment.market/",
      "evidence_kind": "internet_archive",
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          "to": "2024-07-22T02:14:07.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-17T14:25:59.000Z",
      "variants": [
        {
          "headline": "Today's private market investing platform",
          "subhead": "Buy and sell shares in private companies seamlessly. Join Augment's marketplace to connect with buyers and sellers today",
          "observed_at": "2025-07-17T14:25:59.000Z",
          "evidence": "https://web.archive.org/web/20250717142559/https://www.augment.market/",
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        }
      ],
      "headline": "Today's private market investing platform",
      "subhead": "Buy and sell shares in private companies seamlessly. Join Augment's marketplace to connect with buyers and sellers today",
      "from": "2025-07-17T14:25:59.000Z",
      "to": "2025-07-17T14:25:59.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250717142559/https://www.augment.market/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-17T14:25:59.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-02-03T02:12:20.000Z",
      "variants": [
        {
          "headline": "Own the future.",
          "subhead": "Buy and sell shares in private companies seamlessly. Join Augment's marketplace to connect with buyers and sellers today",
          "observed_at": "2026-01-09T20:33:03.000Z",
          "evidence": "https://web.archive.org/web/20260109203303/https://www.augment.market/",
          "evidence_kind": "internet_archive"
        },
        {
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          "subhead": "Buy and sell shares in private companies seamlessly. Join Augment's marketplace to connect with buyers and sellers today",
          "observed_at": "2026-02-03T02:12:20.000Z",
          "evidence": "https://web.archive.org/web/20260203021220/https://augment.market/",
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        }
      ],
      "headline": "Own the future.",
      "subhead": "Buy and sell shares in private companies seamlessly. Join Augment's marketplace to connect with buyers and sellers today",
      "from": "2026-01-09T20:33:03.000Z",
      "to": "2026-02-03T02:12:20.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260203021220/https://augment.market/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2026-02-03T02:12:20.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T11:38:38.226Z",
      "variants": [
        {
          "headline": "Private markets. Simplified.",
          "subhead": "Buy and sell shares in private companies seamlessly. Join Augment's marketplace to connect with buyers and sellers today",
          "observed_at": "2026-07-14T07:30:27.000Z",
          "evidence": "https://web.archive.org/web/20260714073027/https://augment.market/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Private markets should work like markets",
          "subhead": "Invest in pre-IPO companies on the Augment Private Liquidity Network. Join the network or download the mobile app today.",
          "observed_at": "2026-10-02T01:06:38.000Z",
          "evidence": "https://web.archive.org/web/20261002010638/https://augment.market/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Private markets should work like markets",
          "subhead": "Invest in pre-IPO companies on the Augment Private Liquidity Network. Join the network or download the mobile app today.",
          "observed_at": "2026-11-05T11:38:38.226Z",
          "evidence": "https://augment.market/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Private markets should work like markets",
      "subhead": "Invest in pre-IPO companies on the Augment Private Liquidity Network. Join the network or download the mobile app today.",
      "from": "2026-07-14T07:30:27.000Z",
      "to": "2026-11-05T11:38:38.226Z",
      "captures": 3,
      "evidence": "https://augment.market/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-14T07:30:27.000Z",
          "to": "2026-11-05T11:38:38.226Z"
        }
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      "id": "page-f02ad01bba38da65bf42e026bb39ab2140400e48106ade7d92f4a2093f9ac0d1:6d8c232961d2fc475d8af975eede5d7cae7eec02954deace7d3e3ec4ee803c7d:gtm:71fb5032b8ee999a",
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2023-08-19T11:26:30.000Z",
        "to": "2024-02-26T11:56:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20240226115625/https://www.augment.market/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 2,
      "id": "page-f02ad01bba38da65bf42e026bb39ab2140400e48106ade7d92f4a2093f9ac0d1:6d8c232961d2fc475d8af975eede5d7cae7eec02954deace7d3e3ec4ee803c7d:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20230819112630/https://www.augment.market/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
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        "to": "2024-02-26T11:56:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20240226115625/https://www.augment.market/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-3ee99d924a624bf8dd48540b94da46a9ce410f0d6f8e2b3916832a91557f1f78:203a2020276fab216a9685cc3d45a83954b05c459a87814216e77f9c6404ef30:headline:6035a079d959c427",
      "before_evidence": "https://web.archive.org/web/20240722021407/https://www.augment.market/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Buy and sell shares in private companies” to “Today's private market investing platform”.",
      "between": {
        "from": "2024-07-22T02:14:07.000Z",
        "to": "2025-07-17T14:25:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20250717142559/https://www.augment.market/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-3ee99d924a624bf8dd48540b94da46a9ce410f0d6f8e2b3916832a91557f1f78:203a2020276fab216a9685cc3d45a83954b05c459a87814216e77f9c6404ef30:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20240722021407/https://www.augment.market/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2024-07-22T02:14:07.000Z",
        "to": "2025-07-17T14:25:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20250717142559/https://www.augment.market/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
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      "id": "page-203a2020276fab216a9685cc3d45a83954b05c459a87814216e77f9c6404ef30:4826a78a687157a8632927a7298b933557840054be55c883ad586cb38e45ea14:headline:e52d1071571b8868",
      "before_evidence": "https://web.archive.org/web/20250717142559/https://www.augment.market/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Today's private market investing platform” to “Own the future.”.",
      "between": {
        "from": "2025-07-17T14:25:59.000Z",
        "to": "2026-01-09T20:33:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20260109203303/https://www.augment.market/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-d9f781e2c25a353934665ddb587b77661822dcf865c4c5fbcfe729b1077d8a44:8508f3a6c077b53dccb1b0c8172619a342e42713c1c75f03831e0019a18a9784:funding:4fed3529ed30032c",
      "before_evidence": "https://web.archive.org/web/20260203021220/https://augment.market/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “Grubhub's parent is reportedly raising at $9 billion with an IPO ratchet attached.”.",
      "between": {
        "from": "2026-02-03T02:12:20.000Z",
        "to": "2026-07-14T07:30:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714073027/https://augment.market/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 7,
      "id": "page-d9f781e2c25a353934665ddb587b77661822dcf865c4c5fbcfe729b1077d8a44:8508f3a6c077b53dccb1b0c8172619a342e42713c1c75f03831e0019a18a9784:headline:47363c3767e2a226",
      "before_evidence": "https://web.archive.org/web/20260203021220/https://augment.market/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Own the future.” to “Private markets. Simplified.”.",
      "between": {
        "from": "2026-02-03T02:12:20.000Z",
        "to": "2026-07-14T07:30:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714073027/https://augment.market/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-d9f781e2c25a353934665ddb587b77661822dcf865c4c5fbcfe729b1077d8a44:8508f3a6c077b53dccb1b0c8172619a342e42713c1c75f03831e0019a18a9784:traction:3bb7cc86432b90cb",
      "before_evidence": "https://web.archive.org/web/20260203021220/https://augment.market/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “10k+ users” on its homepage (was “7 k+ users”).",
      "between": {
        "from": "2026-02-03T02:12:20.000Z",
        "to": "2026-07-14T07:30:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714073027/https://augment.market/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 9,
      "id": "classifier-8508f3a6c077b53dccb1b0c8172619a342e42713c1c75f03831e0019a18a9784:f1c94a5408ef5a2b6c296a4999ae04207a26134be138ba677d88961650977c95:repositioning",
      "before_evidence": "https://web.archive.org/web/20260714073027/https://augment.market/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Private markets. Simplified.” to “Private markets should work like markets”.",
      "between": {
        "from": "2026-07-14T07:30:27.000Z",
        "to": "2026-10-02T01:06:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20261002010638/https://augment.market/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Augment” company record, https://startuphistory.org/c/augment.market"
}