{
  "company": {
    "name": "AttackIQ",
    "website": "https://attackiq.com/",
    "record": "https://startuphistory.org/c/attackiq.com"
  },
  "status": null,
  "history_since": "2016-03-08T00:04:22.000Z",
  "baseline": {
    "snapshot_id": "f177a31e0b1caf23ddd8dec3dfdd90e786834d646fe16bf0ed3425023c65331c",
    "observed_at": "2019-01-14T21:16:47.000Z",
    "headline": null,
    "description": "AttackIQ delivers continuous validation of your enterprise security program so you can strengthen your security posture and your response capabilities.",
    "evidence": "https://web.archive.org/web/20190114211647/https://www.attackiq.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:25:57.735Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-01-14T02:30:17.000Z",
      "variants": [
        {
          "headline": "Continuous validation of your security control.",
          "subhead": "AttackIQ delivers continuous validation of your enterprise security program so you can strengthen your security posture and your response capabilities.",
          "observed_at": "2020-01-14T02:30:17.000Z",
          "evidence": "https://web.archive.org/web/20200114023017/https://attackiq.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Continuous validation of your security control.",
      "subhead": "AttackIQ delivers continuous validation of your enterprise security program so you can strengthen your security posture and your response capabilities.",
      "from": "2020-01-14T02:30:17.000Z",
      "to": "2020-01-14T02:30:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200114023017/https://attackiq.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-01-14T02:30:17.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-27T20:52:48.000Z",
      "variants": [
        {
          "headline": "Security Optimization Platform",
          "subhead": "The AttackIQ Security Optimization Platform enables a seamless threat-informed defense across your organization, improving efficiency and effectiveness.",
          "observed_at": "2021-07-27T20:52:48.000Z",
          "evidence": "https://web.archive.org/web/20210727205248/https://attackiq.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Security Optimization Platform",
      "subhead": "The AttackIQ Security Optimization Platform enables a seamless threat-informed defense across your organization, improving efficiency and effectiveness.",
      "from": "2021-07-27T20:52:48.000Z",
      "to": "2021-07-27T20:52:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210727205248/https://attackiq.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-27T20:52:48.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T12:22:40.000Z",
      "variants": [
        {
          "headline": "Coming to a city near you!",
          "subhead": "The AttackIQ Security Optimization Platform enables a seamless threat-informed defense across your organization, improving efficiency and effectiveness.",
          "observed_at": "2022-07-01T12:22:40.000Z",
          "evidence": "https://web.archive.org/web/20220701122240/https://attackiq.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Coming to a city near you!",
      "subhead": "The AttackIQ Security Optimization Platform enables a seamless threat-informed defense across your organization, improving efficiency and effectiveness.",
      "from": "2022-07-01T12:22:40.000Z",
      "to": "2022-07-01T12:22:40.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220701122240/https://attackiq.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-01T12:22:40.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-11T03:31:31.000Z",
      "variants": [
        {
          "headline": "Testing for everyone.",
          "subhead": "The AttackIQ Breach and Attack Simulation enables a seamless threat-informed defense across your organization.",
          "observed_at": "2024-01-11T03:31:31.000Z",
          "evidence": "https://web.archive.org/web/20240111033131/https://www.attackiq.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Testing for everyone.",
      "subhead": "The AttackIQ Breach and Attack Simulation enables a seamless threat-informed defense across your organization.",
      "from": "2024-01-11T03:31:31.000Z",
      "to": "2024-01-11T03:31:31.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240111033131/https://www.attackiq.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-11T03:31:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-04T23:53:53.000Z",
      "variants": [
        {
          "headline": "Unleash Your Inner Hero",
          "subhead": "The AttackIQ Breach and Attack Simulation enables a seamless threat-informed defense across your organization.",
          "observed_at": "2025-01-04T23:53:53.000Z",
          "evidence": "https://web.archive.org/web/20250104235353/https://www.attackiq.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Unleash Your Inner Hero",
      "subhead": "The AttackIQ Breach and Attack Simulation enables a seamless threat-informed defense across your organization.",
      "from": "2025-01-04T23:53:53.000Z",
      "to": "2025-01-04T23:53:53.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250104235353/https://www.attackiq.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-04T23:53:53.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-08-01T02:57:24.000Z",
      "variants": [
        {
          "headline": "How Do You Manage Exposure?",
          "subhead": "Strengthen your cyber defenses with AttackIQ Adversarial Exposure Validation (AEV). Uncover exposures, validate controls, and prioritize risks using adversary emulations aligned with MITRE ATT&CK®️.",
          "observed_at": "2025-08-01T02:57:24.000Z",
          "evidence": "https://web.archive.org/web/20250801025724/https://www.attackiq.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "How Do You Manage Exposure?",
      "subhead": "Strengthen your cyber defenses with AttackIQ Adversarial Exposure Validation (AEV). Uncover exposures, validate controls, and prioritize risks using adversary emulations aligned with MITRE ATT&CK®️.",
      "from": "2025-08-01T02:57:24.000Z",
      "to": "2025-08-01T02:57:24.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250801025724/https://www.attackiq.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-08-01T02:57:24.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:25:57.735Z",
      "variants": [
        {
          "headline": "CTEM Runs on AttackIQ",
          "subhead": "Run CTEM end-to-end. Turn intelligence into action. Validate security controls, break attack paths, and reduce threat debt — continuously, in one system.",
          "observed_at": "2026-07-03T19:16:18.000Z",
          "evidence": "https://web.archive.org/web/20260703191618/https://www.attackiq.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CTEM Runs on AttackIQ",
          "subhead": "Run CTEM end-to-end. Turn intelligence into action. Validate security controls, break attack paths, and reduce threat debt — continuously, in one system.",
          "observed_at": "2026-07-20T22:00:44.000Z",
          "evidence": "https://web.archive.org/web/20260720220044/https://www.attackiq.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CTEM Runs on AVA Agentic OS",
          "subhead": "AttackIQ operationalizes CTEM through autonomous, AI-powered cybersecurity missions that validate defenses, break attack paths, and reduce threat debt.",
          "observed_at": "2026-10-12T09:04:11.000Z",
          "evidence": "https://web.archive.org/web/20261012090411/https://www.attackiq.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CTEM Runs on AVA Agentic OS",
          "subhead": "AttackIQ operationalizes CTEM through autonomous, AI-powered cybersecurity missions that validate defenses, break attack paths, and reduce threat debt.",
          "observed_at": "2026-11-06T14:25:57.735Z",
          "evidence": "https://www.attackiq.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "CTEM Runs on AVA Agentic OS",
      "subhead": "AttackIQ operationalizes CTEM through autonomous, AI-powered cybersecurity missions that validate defenses, break attack paths, and reduce threat debt.",
      "from": "2026-07-03T19:16:18.000Z",
      "to": "2026-11-06T14:25:57.735Z",
      "captures": 4,
      "evidence": "https://www.attackiq.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-03T19:16:18.000Z",
          "to": "2026-11-06T14:25:57.735Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-c4eda222063cb03e35d032d8d185bcd54d7d02d34c27857314a8d0bc6991fa19:844972f61b885ea313d72c73c39b7fe3e2a5de8f646f44b0224bb5a04add1677:headline:1bc03674d7d314ba",
      "before_evidence": "https://web.archive.org/web/20210727205248/https://attackiq.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Security Optimization Platform” to “Coming to a city near you!”.",
      "between": {
        "from": "2021-07-27T20:52:48.000Z",
        "to": "2022-07-01T12:22:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701122240/https://attackiq.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-844972f61b885ea313d72c73c39b7fe3e2a5de8f646f44b0224bb5a04add1677:0abe82ae8bc1c3c83722da7098a5f0410e8b05ab77f82cc34ef4cd80f7e409dc:headline:94bc5ac7ed0b7acf",
      "before_evidence": "https://web.archive.org/web/20220701122240/https://attackiq.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Coming to a city near you!” to “Testing for everyone.”.",
      "between": {
        "from": "2022-07-01T12:22:40.000Z",
        "to": "2024-01-11T03:31:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20240111033131/https://www.attackiq.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-0abe82ae8bc1c3c83722da7098a5f0410e8b05ab77f82cc34ef4cd80f7e409dc:8552cdd37ee087ff6081ad96ec9875ce494fca19d14a56369135a8f42646b48d:headline:67cb8074b56f9304",
      "before_evidence": "https://web.archive.org/web/20240111033131/https://www.attackiq.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Testing for everyone.” to “Unleash Your Inner Hero”.",
      "between": {
        "from": "2024-01-11T03:31:31.000Z",
        "to": "2025-01-04T23:53:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20250104235353/https://www.attackiq.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "classifier-8552cdd37ee087ff6081ad96ec9875ce494fca19d14a56369135a8f42646b48d:37e8cf353692d7cb6aadf9cecdfa699a23305e9ad8376ad44a975af6f0990629:repositioning",
      "before_evidence": "https://web.archive.org/web/20250104235353/https://www.attackiq.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Unleash Your Inner Hero” to “How Do You Manage Exposure?”.",
      "between": {
        "from": "2025-01-04T23:53:53.000Z",
        "to": "2025-08-01T02:57:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20250801025724/https://www.attackiq.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "classifier-37e8cf353692d7cb6aadf9cecdfa699a23305e9ad8376ad44a975af6f0990629:cfb86755fd7e8b9aea0aa28b74cc9fa909995aafabc15b94c67430cf62d84ff7:repositioning",
      "before_evidence": "https://web.archive.org/web/20250801025724/https://www.attackiq.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “How Do You Manage Exposure?” to “CTEM Runs on AttackIQ”.",
      "between": {
        "from": "2025-08-01T02:57:24.000Z",
        "to": "2026-07-03T19:16:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20260703191618/https://www.attackiq.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "AttackIQ homepage headline now centers on CTEM",
    "summary": "AttackIQ has revised its homepage headline multiple times, with the latest version focusing on CTEM and earlier ones referencing security optimization, events, testing, and exposure management.",
    "points": [
      {
        "text": "Between July 2021 and July 2022, AttackIQ’s homepage headline changed from “Security Optimization Platform” to “Coming to a city near you!”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2022 and January 2024, the homepage headline changed from “Coming to a city near you!” to “Testing for everyone.”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2024 and January 2025, the homepage headline changed from “Testing for everyone.” to “Unleash Your Inner Hero”, and between January 2025 and August 2025 it changed again to “How Do You Manage Exposure?”.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      },
      {
        "text": "Between August 2025 and July 2026, a classifier read a homepage headline change from “How Do You Manage Exposure?” to “CTEM Runs on AttackIQ” as a repositioning, which may suggest a stronger emphasis on CTEM as a central theme.",
        "kind": "interpretation",
        "changes": [
          5
        ]
      }
    ],
    "written_at": "2026-11-07T15:28:06.764Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “AttackIQ” company record, https://startuphistory.org/c/attackiq.com"
}