{
  "company": {
    "name": "Atlas Wearables",
    "website": "https://atlaswearables.com/",
    "record": "https://startuphistory.org/c/atlaswearables.com"
  },
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    "observed_at": "2015-01-04T03:53:00.000Z",
    "headline": "Atlas Wearables | Atlas Fitness Monitor | Activity Tracker",
    "description": "The Atlas fitness monitor detects your exercises, counts your reps, calculates the calories you burned and evaluates your form.",
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    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": null,
  "live_status": "offline",
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      "quote_observed_at": "2021-02-08T01:54:24.000Z",
      "variants": [
        {
          "headline": "Atlas Wearables | Atlas Fitness Monitor | Activity Tracker",
          "subhead": "The Atlas fitness monitor detects your exercises, counts your reps, calculates the calories you burned and evaluates your form.",
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          "evidence": "https://web.archive.org/web/20150104035300/https://www.atlaswearables.com/",
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        },
        {
          "headline": "Atlas Wearables | Atlas Wearables",
          "subhead": "Atlas Wearables exercise trackers.",
          "observed_at": "2018-09-25T10:20:13.000Z",
          "evidence": "https://web.archive.org/web/20180925102013/https://atlaswearables.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Atlas Wearables | Atlas Shape & Wristband 2 Fitness Tracker",
          "subhead": "Beat yesterday's you: automatic workout & heart rate fitness trackers. Do not settle for another smartwatch and upgrade your burn with an Atlas Wearables.",
          "observed_at": "2019-08-19T21:32:38.000Z",
          "evidence": "https://web.archive.org/web/20190819213238/https://atlaswearables.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Atlas Wearables | Atlas Shape & Wristband 2 Fitness Tracker",
          "subhead": "Beat yesterday's you: automatic workout & heart rate fitness trackers. Do not settle for another smartwatch and upgrade your burn with an Atlas Wearables.",
          "observed_at": "2020-05-10T21:51:02.000Z",
          "evidence": "https://web.archive.org/web/20200510215102/https://atlaswearables.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Atlas Wearables | Atlas Shape & Wristband 2 Fitness Tracker",
          "subhead": "Beat yesterday's you: automatic workout & heart rate fitness trackers. Do not settle for another smartwatch and upgrade your burn with an Atlas Wearables.",
          "observed_at": "2021-02-08T01:54:24.000Z",
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          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Atlas Wearables | Atlas Shape & Wristband 2 Fitness Tracker",
      "subhead": "Beat yesterday's you: automatic workout & heart rate fitness trackers. Do not settle for another smartwatch and upgrade your burn with an Atlas Wearables.",
      "from": "2015-01-04T03:53:00.000Z",
      "to": "2021-02-08T01:54:24.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20210208015424/https://atlaswearables.com/",
      "evidence_kind": "internet_archive",
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        }
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      "before_evidence": "https://web.archive.org/web/20150823025258/https://www.atlaswearables.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2015-08-23T02:52:58.000Z",
        "to": "2016-10-13T22:06:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20161013220653/https://www.atlaswearables.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "Stance Fitness",
      "record": "https://startuphistory.org/c/stancehome.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both offer wearable sensors and apps that track strength-training reps and performance for lifters and gym users."
    },
    {
      "name": "Metric Mate",
      "record": "https://startuphistory.org/c/themetricmate.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both use sensors and AI to guide resistance training and provide coaching feedback to athletes and gym users."
    },
    {
      "name": "Fitmania",
      "record": "https://startuphistory.org/c/getfitmania.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both target fitness enthusiasts with workout tracking tools and exercise libraries for strength and conditioning."
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Atlas Wearables” company record, https://startuphistory.org/c/atlaswearables.com"
}