{
  "company": {
    "name": "Atlan",
    "website": "https://atlan.com/",
    "record": "https://startuphistory.org/c/atlan.com"
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    "description": "Atlan.com - Home of ClubAtlan, The Atlan Group, Atlan International, and YOUR Atlan Associate. ClubAtlan offers a home systems care program through a network of marketing associates.",
    "evidence": "https://web.archive.org/web/20110802034805/http://www.atlan.com/",
    "evidence_kind": "internet_archive",
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    {
      "quote_observed_at": "2011-08-02T03:48:05.000Z",
      "variants": [
        {
          "headline": "www.Atlan.com - Atlan International - Home",
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          "evidence": "https://web.archive.org/web/20110802034805/http://www.atlan.com/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "www.Atlan.com - Atlan International - Home",
      "subhead": "Atlan.com - Home of ClubAtlan, The Atlan Group, Atlan International, and YOUR Atlan Associate. ClubAtlan offers a home systems care program through a network of marketing associates.",
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      "to": "2011-08-02T03:48:05.000Z",
      "captures": 1,
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        {
          "headline": "Atlan International - Advanced Training in Leadership And Networking - AtlanForSale",
          "subhead": "Atlan.com is for sale as a part of a complete portfolio of 93 ATLAN related domain names. Buy the portfolio and own the brand as you choose to make it.",
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          "evidence": "https://web.archive.org/web/20160717074815/http://www.atlan.com/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Atlan International - Advanced Training in Leadership And Networking - AtlanForSale",
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      "captures": 1,
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    {
      "quote_observed_at": "2018-03-14T19:20:47.000Z",
      "variants": [
        {
          "headline": "ATLAN - Better Business Coaching - Atlan Home",
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          "evidence_kind": "internet_archive"
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      ],
      "headline": "ATLAN - Better Business Coaching - Atlan Home",
      "subhead": "Atlan.com - Building Business By The Steps",
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      "captures": 1,
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        {
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      "headline": "The modern data workspace for the generation",
      "subhead": "Atlan is a modern data workspace that helps data teams collaborate and democratize their enterprise data, while automating repetitive tasks.",
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      "captures": 2,
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      "evidence_kind": "internet_archive",
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          "evidence_kind": "internet_archive"
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      ],
      "headline": "The Leading Third-Gen Data Catalog",
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    {
      "quote_observed_at": "2025-01-03T19:10:23.000Z",
      "variants": [
        {
          "headline": "Find, Trust, and Govern AI-Ready Data",
          "subhead": "Atlan is an active metadata platform for modern data teams, that helps them discover, understand, trust, and collaborate on data assets.",
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          "evidence": "https://web.archive.org/web/20250103191023/https://atlan.com/",
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      ],
      "headline": "Find, Trust, and Govern AI-Ready Data",
      "subhead": "Atlan is an active metadata platform for modern data teams, that helps them discover, understand, trust, and collaborate on data assets.",
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      "evidence_kind": "internet_archive",
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    {
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        {
          "headline": "The missing context layer for data and AI.",
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        {
          "headline": "The missing context layer for data and AI.",
          "subhead": "Atlan is an active metadata platform for modern data teams, that helps them discover, understand, trust, and collaborate on data assets.",
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          "evidence": "https://web.archive.org/web/20260203061143/https://atlan.com/",
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      ],
      "headline": "The missing context layer for data and AI.",
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          "evidence": "https://web.archive.org/web/20260708203849/https://atlan.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your AI doesn't know your business. Let’s fix that.",
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          "observed_at": "2026-07-25T19:18:35.000Z",
          "evidence": "https://web.archive.org/web/20260725191835/https://atlan.com/",
          "evidence_kind": "internet_archive"
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        {
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          "evidence": "https://web.archive.org/web/20261020122441/https://atlan.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your AI doesn't know your business. Let’s fix that.",
          "subhead": "The missing context layer for enterprise AI. Atlan gives every AI agent the data graph, business logic, and governance to act on trusted data.",
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          "evidence": "https://atlan.com/",
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      "headline": "Your AI doesn't know your business. Let’s fix that.",
      "subhead": "The missing context layer for enterprise AI. Atlan gives every AI agent the data graph, business logic, and governance to act on trusted data.",
      "from": "2026-07-08T20:38:49.000Z",
      "to": "2026-11-05T11:35:11.497Z",
      "captures": 4,
      "evidence": "https://atlan.com/",
      "evidence_kind": "live_capture",
      "seen": {
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          "to": "2026-11-05T11:35:11.497Z"
        }
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
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      "between": {
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        "to": "2020-07-07T16:31:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20200707163120/https://atlan.com/",
      "evidence_kind": "internet_archive",
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      "kind": "gtm",
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        "to": "2022-01-20T14:42:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20220120144247/https://atlan.com/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence": "https://web.archive.org/web/20200707163120/https://atlan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
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      "summary": "Added a pricing page.",
      "between": {
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        "to": "2022-01-20T14:42:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20220120144247/https://atlan.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
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    },
    {
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      "label": "Messaging",
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      "between": {
        "from": "2022-01-20T14:42:47.000Z",
        "to": "2023-07-01T04:50:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701045022/https://atlan.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-07104c5fa7eaed9ab2748e44e1d2c81549c9dac176c0f4f92c57c80dc214890d:48fba47f1cc1da9269bd1c2119f9bd1ae760412f088d3683d80e32d90c27f05f:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20220120144247/https://atlan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2022-01-20T14:42:47.000Z",
        "to": "2023-07-01T04:50:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701045022/https://atlan.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 6,
      "id": "page-07104c5fa7eaed9ab2748e44e1d2c81549c9dac176c0f4f92c57c80dc214890d:48fba47f1cc1da9269bd1c2119f9bd1ae760412f088d3683d80e32d90c27f05f:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20220120144247/https://atlan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2022-01-20T14:42:47.000Z",
        "to": "2023-07-01T04:50:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701045022/https://atlan.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-48fba47f1cc1da9269bd1c2119f9bd1ae760412f088d3683d80e32d90c27f05f:8553998d5ec41d5dc6cdfba5949cf1e9f20994b621c2000886c25a7aea69d605:headline:1819257b380ccbab",
      "before_evidence": "https://web.archive.org/web/20230701045022/https://atlan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Leading Third-Gen Data Catalog” to “Find, Trust, and Govern AI-Ready Data”.",
      "between": {
        "from": "2023-07-01T04:50:22.000Z",
        "to": "2025-01-03T19:10:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20250103191023/https://atlan.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "classifier-8553998d5ec41d5dc6cdfba5949cf1e9f20994b621c2000886c25a7aea69d605:65db76ad743079b1799a2acd4e38022530e98dc07fe602814e19b22dc4d309a0:repositioning",
      "before_evidence": "https://web.archive.org/web/20250103191023/https://atlan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Find, Trust, and Govern AI-Ready Data” to “The missing context layer for data and AI.”.",
      "between": {
        "from": "2025-01-03T19:10:23.000Z",
        "to": "2025-11-02T22:08:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20251102220840/https://atlan.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 9,
      "id": "classifier-05f36c43b1df8d645758ea5d6eec996031eecb23d9c9305f740fa779a2f0616a:50f9917887755d6a2cd214741a548b00b8626b9b03fd16a17eb27c769180fb20:repositioning",
      "before_evidence": "https://web.archive.org/web/20260203061143/https://atlan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The missing context layer for data and AI.” to “Your AI doesn't know your business. Let’s fix that.”.",
      "between": {
        "from": "2026-02-03T06:11:43.000Z",
        "to": "2026-07-08T20:38:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20260708203849/https://atlan.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 10,
      "id": "page-54bf1e8ac42eb599a099e4099cf73e46d2f416fa57b96bf173d0bc0693162386:fc1c9ff4d50445184741d89b36ef74b9f0fcdaa0f0c6dc43be8c826fb8229584:logos:fb6f85b084d0f7e6",
      "before_evidence": "https://web.archive.org/web/20260725191835/https://atlan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Ashfaq Mohiuddin, Oliver Gomes and PPG.",
      "between": {
        "from": "2026-07-25T19:18:35.000Z",
        "to": "2026-10-20T12:24:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20261020122441/https://atlan.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Atlan” company record, https://startuphistory.org/c/atlan.com"
}