{
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      "evidence": "https://www.athlytic.io/",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Bringing Athletes & Brands Together.” to “The new way to reach your audience”.",
      "between": {
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        "to": "2023-03-08T13:41:36.000Z"
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      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: Mastercard.png, Cadillac.png, Rocket Mortgage.png, Google.png, Mountain Dew.png, A16Z.png, Concrete Rose.png, Visible Hands.png and 2 more.",
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      },
      "evidence": "https://web.archive.org/web/20230308134136/https://www.athlytic.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The new way to reach your audience” to “Where brands find new audiences”.",
      "between": {
        "from": "2023-03-08T13:41:36.000Z",
        "to": "2024-02-23T22:39:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20240223223921/https://www.athlytic.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-9240cfb5d30b5ffd8833bd59137def6ae28f4322df3a6a703931466a2d44c356:17c89edbf1744a46bff2c9fbce3dad4afe75fdb966ebbcb86213404bf560a19b:headline:5c772d213996e423",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Where brands find new audiences” to “The simplest way to partner with top creator-athletes”.",
      "between": {
        "from": "2024-02-23T22:39:21.000Z",
        "to": "2024-09-24T08:53:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20240924085303/https://www.athlytic.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "classifier-426dd8d56ee50ba44eaaa8d95ab41a3976455960858ca82860956d6e3844789e:5fcc74e215efd7c4699c5b7c0d883538fcb97d3b3516fc00aecc77cb23d065e3:repositioning",
      "before_evidence": "https://web.archive.org/web/20250726145238/https://www.athlytic.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The simplest way to partner with top creator-athletes” to “We Make Brands Irresistible to Ignore.”.",
      "between": {
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        "to": "2026-08-31T00:59:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20260831005910/https://www.athlytic.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Athlytic” company record, https://startuphistory.org/c/athlytic.io"
}