{
  "company": {
    "name": "Astra Space (Rocket 4 effort)",
    "website": "https://astra.com/",
    "record": "https://startuphistory.org/c/astra.com"
  },
  "status": null,
  "history_since": "2020-07-31T11:07:17.000Z",
  "baseline": {
    "snapshot_id": "f9086e8f13b382fb7f225ccae5b9df1bc22d3c9b2131b3aee794afb93707fb99",
    "observed_at": "2020-07-31T11:07:17.000Z",
    "headline": "Reserve A Small Satellite Launch",
    "description": "Astra offers online reservations for payload deliveries to both sun synchronous and low inclination orbits. Specify your launch date, orbit and satellite size.",
    "evidence": "https://web.archive.org/web/20200731110717/https://astra.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T11:32:43.130Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-01-25T06:44:48.000Z",
      "variants": [
        {
          "headline": "Reserve A Small Satellite Launch",
          "subhead": "Astra offers online reservations for payload deliveries to both sun synchronous and low inclination orbits. Specify your launch date, orbit and satellite size.",
          "observed_at": "2020-07-31T11:07:17.000Z",
          "evidence": "https://web.archive.org/web/20200731110717/https://astra.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Reserve A Small Satellite Launch",
          "subhead": "Astra offers online reservations for payload deliveries to both sun synchronous and low inclination orbits. Specify your launch date, orbit and satellite size.",
          "observed_at": "2021-01-25T06:44:48.000Z",
          "evidence": "https://web.archive.org/web/20210125064448/https://astra.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Reserve A Small Satellite Launch",
      "subhead": "Astra offers online reservations for payload deliveries to both sun synchronous and low inclination orbits. Specify your launch date, orbit and satellite size.",
      "from": "2020-07-31T11:07:17.000Z",
      "to": "2021-01-25T06:44:48.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210125064448/https://astra.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-07-31T11:07:17.000Z",
          "to": "2021-01-25T06:44:48.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-11-03T20:52:43.000Z",
      "variants": [
        {
          "headline": "Get Your Payload to Space",
          "subhead": "Launch your satellites into orbit.",
          "observed_at": "2022-01-19T09:28:37.000Z",
          "evidence": "https://web.archive.org/web/20220119092837/https://astra.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Get Your Payload to Space",
          "subhead": "Launch your satellites into orbit.",
          "observed_at": "2023-01-05T01:40:36.000Z",
          "evidence": "https://web.archive.org/web/20230105014036/https://astra.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "IMPROVE LIFE ON EARTH FROM SPACE®",
          "subhead": "Launch your satellites into orbit.",
          "observed_at": "2024-01-07T23:28:31.000Z",
          "evidence": "https://web.archive.org/web/20240107232831/https://astra.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Astra | Improve Life On Earth From Space®",
          "subhead": "Launch Services and Spacecraft Engines",
          "observed_at": "2025-07-09T13:45:28.000Z",
          "evidence": "https://web.archive.org/web/20250709134528/https://astra.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Astra | Improve Life On Earth From Space®",
          "subhead": "Launch Services and Spacecraft Engines",
          "observed_at": "2025-11-03T20:52:43.000Z",
          "evidence": "https://web.archive.org/web/20251103205243/https://astra.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Astra | Improve Life On Earth From Space®",
      "subhead": "Launch Services and Spacecraft Engines",
      "from": "2022-01-19T09:28:37.000Z",
      "to": "2025-11-03T20:52:43.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20251103205243/https://astra.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-19T09:28:37.000Z",
          "to": "2025-11-03T20:52:43.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T11:32:43.130Z",
      "variants": [
        {
          "headline": "Responsive Mobile Launch",
          "subhead": "Astra is a private space company with Rocket 4.0 offering responsive mobile launch services and flight-proven satellite engines for affordable orbital access.",
          "observed_at": "2026-07-05T01:31:17.000Z",
          "evidence": "https://web.archive.org/web/20260705013117/https://astra.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Responsive Mobile Launch",
          "subhead": "Astra is a private space company with Rocket 4.0 offering responsive mobile launch services and flight-proven satellite engines for affordable orbital access.",
          "observed_at": "2026-10-05T00:57:44.000Z",
          "evidence": "https://web.archive.org/web/20261005005744/https://astra.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Responsive Mobile Launch",
          "subhead": "Astra is a private space company with Rocket 4.0 offering responsive mobile launch services and flight-proven satellite engines for affordable orbital access.",
          "observed_at": "2026-11-05T11:32:43.130Z",
          "evidence": "https://astra.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Responsive Mobile Launch",
      "subhead": "Astra is a private space company with Rocket 4.0 offering responsive mobile launch services and flight-proven satellite engines for affordable orbital access.",
      "from": "2026-07-05T01:31:17.000Z",
      "to": "2026-11-05T11:32:43.130Z",
      "captures": 3,
      "evidence": "https://astra.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-05T01:31:17.000Z",
          "to": "2026-11-05T11:32:43.130Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-8642d54b842ccc8188a895d36fffcc2068a4c961c27d353f1c747dbb2b743a33:737b5a107d1e4ac85729f3d12c533b8003ff6564f268edd59dee0cd7028a7e4e:repositioning",
      "before_evidence": "https://web.archive.org/web/20210125064448/https://astra.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Reserve A Small Satellite Launch” to “Get Your Payload to Space”.",
      "between": {
        "from": "2021-01-25T06:44:48.000Z",
        "to": "2022-01-19T09:28:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20220119092837/https://astra.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-c1e67c93ba4fc1466eb3bfd5ccef26018dd95dcd1f57824ae08267a150c78efb:76de3f202bcf9b73a15cc27d1145906f0714bd0b04707aed1a48d7611b9a4ef9:headline:52e6de018dfcc9e2",
      "before_evidence": "https://web.archive.org/web/20230105014036/https://astra.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get Your Payload to Space” to “IMPROVE LIFE ON EARTH FROM SPACE®”.",
      "between": {
        "from": "2023-01-05T01:40:36.000Z",
        "to": "2024-01-07T23:28:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20240107232831/https://astra.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Astra Space updates homepage messaging",
    "summary": "Astra Space has changed its homepage headline twice, moving from launch-specific language to a broader mission-oriented statement about improving life on Earth from space.",
    "points": [
      {
        "text": "Between January 2021 and January 2022, Astra Space changed its homepage headline from “Reserve A Small Satellite Launch” to “Get Your Payload to Space”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2023 and January 2024, Astra Space changed its homepage headline from “Get Your Payload to Space” to “IMPROVE LIFE ON EARTH FROM SPACE®”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "The move from a launch-reservation message to “IMPROVE LIFE ON EARTH FROM SPACE®” suggests a shift toward emphasizing broader mission or impact framing beyond launch booking.",
        "kind": "interpretation",
        "changes": [
          1,
          2
        ]
      }
    ],
    "written_at": "2026-11-07T15:26:57.451Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Astra Space (Rocket 4 effort)” company record, https://startuphistory.org/c/astra.com"
}