{
  "company": {
    "name": "Asset Reality",
    "website": "https://assetreality.com/",
    "record": "https://startuphistory.org/c/assetreality.com"
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    "basis": "first_observation",
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  "live_status": null,
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          "headline": "Impartial, inclusive and innovative.",
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      "quote_observed_at": "2022-07-01T20:10:12.000Z",
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        {
          "headline": "The Seized Asset Company",
          "subhead": "Asset Reality manages and realises seized and confiscated assets for public and private sector clients globally.",
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      "headline": "The Seized Asset Company",
      "subhead": "Asset Reality manages and realises seized and confiscated assets for public and private sector clients globally.",
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      "to": "2022-07-01T20:10:12.000Z",
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          "headline": "The Future of Seized Assets",
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      "headline": "Seized Assets. Solved.",
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      "to": "2025-01-16T22:39:10.000Z",
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      "evidence": "https://web.archive.org/web/20250116223910/https://www.assetreality.com/",
      "evidence_kind": "internet_archive",
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          "to": "2025-01-16T22:39:10.000Z"
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          "headline": "One platform to seize and manage all assets",
          "subhead": "The first company in the world to offer a complete solution for both physical and virtual assets. We make it easier to seize assets.",
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      ],
      "headline": "One platform to seize and manage all assets",
      "subhead": "The first company in the world to offer a complete solution for both physical and virtual assets. We make it easier to seize assets.",
      "from": "2025-07-01T09:47:30.000Z",
      "to": "2025-07-01T09:47:30.000Z",
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        {
          "headline": "Scrap the Spreadsheets.",
          "subhead": "The first company in the world to offer a complete solution for both physical and virtual assets. We make it easier to seize assets.",
          "observed_at": "2026-07-13T12:51:12.000Z",
          "evidence": "https://web.archive.org/web/20260713125112/https://www.assetreality.com/",
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        }
      ],
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      "to": "2026-07-13T12:51:12.000Z",
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      "evidence": "https://web.archive.org/web/20260713125112/https://www.assetreality.com/",
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      "seen": {
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      "variants": [
        {
          "headline": "No asset left behind",
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          "evidence": "https://www.assetreality.com/",
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      ],
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      "to": "2026-11-06T14:25:57.735Z",
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      "evidence": "https://www.assetreality.com/",
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      "seen": {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Impartial, inclusive and innovative.” to “The Seized Asset Company”.",
      "between": {
        "from": "2021-03-05T04:14:29.000Z",
        "to": "2022-01-16T22:19:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20220116221921/https://www.assetreality.com/",
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    {
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      "id": "page-62633ab7218e07c97d3db881da84aadc40bd5b245f227a05436c99f0769dd18c:388fe795f5683a95076ad6205b93abf1582900a74bd5ecfdd453443d3630e05b:investors:cf98aebcbcead4ae",
      "before_evidence": "https://web.archive.org/web/20220701201012/https://www.assetreality.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: Techstars, Framework Ventures, Everywhere VC and SGH Ventures.",
      "between": {
        "from": "2022-07-01T20:10:12.000Z",
        "to": "2023-10-03T04:25:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20231003042524/https://www.assetreality.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 3,
      "id": "page-9686085d1d0f5aa73fab9465056a525ed256ef710446023567d1ef151a6ed101:9386d44a8dfb3160c901724eee76ef73bfed268d700b3d88a2cd039942707ff0:headline:f7c4f74e670a908d",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Seized Assets. Solved.” to “One platform to seize and manage all assets”.",
      "between": {
        "from": "2025-01-16T22:39:10.000Z",
        "to": "2025-07-01T09:47:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701094730/https://www.assetreality.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
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    {
      "n": 4,
      "id": "page-9386d44a8dfb3160c901724eee76ef73bfed268d700b3d88a2cd039942707ff0:185cbba546f6a66c7852cdae19e593a935457a5794ef0be10794a2c44849ace1:headline:e0675954812ef3fa",
      "before_evidence": "https://web.archive.org/web/20250701094730/https://www.assetreality.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “One platform to seize and manage all assets” to “Scrap the Spreadsheets.”.",
      "between": {
        "from": "2025-07-01T09:47:30.000Z",
        "to": "2026-07-13T12:51:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20260713125112/https://www.assetreality.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-9386d44a8dfb3160c901724eee76ef73bfed268d700b3d88a2cd039942707ff0:185cbba546f6a66c7852cdae19e593a935457a5794ef0be10794a2c44849ace1:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250701094730/https://www.assetreality.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
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        "to": "2026-07-13T12:51:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20260713125112/https://www.assetreality.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 6,
      "id": "page-185cbba546f6a66c7852cdae19e593a935457a5794ef0be10794a2c44849ace1:3f63ae3be5a9300cfbdf41bc002bf43b09f211dafcb0552e26f67a8d51ccee13:headline:1c8db33dff14cb8e",
      "before_evidence": "https://web.archive.org/web/20260713125112/https://www.assetreality.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Scrap the Spreadsheets.” to “No asset left behind”.",
      "between": {
        "from": "2026-07-13T12:51:12.000Z",
        "to": "2026-11-06T14:25:57.735Z"
      },
      "evidence": "https://www.assetreality.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Asset Reality” company record, https://startuphistory.org/c/assetreality.com"
}