{
  "company": {
    "name": "AskVet (VET24SEVEN, Inc.)",
    "website": "https://askvet.app/",
    "record": "https://startuphistory.org/c/askvet.app"
  },
  "status": null,
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  "baseline": {
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    "observed_at": "2020-12-25T14:54:48.000Z",
    "headline": "Your pet deserves the best",
    "description": null,
    "evidence": "https://web.archive.org/web/20201225145448/https://askvet.app/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:25:57.735Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-01-13T10:03:52.000Z",
      "variants": [
        {
          "headline": "Your pet deserves the best",
          "subhead": null,
          "observed_at": "2020-12-25T14:54:48.000Z",
          "evidence": "https://web.archive.org/web/20201225145448/https://askvet.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your pet deserves the best",
          "subhead": null,
          "observed_at": "2021-01-13T10:03:52.000Z",
          "evidence": "https://web.archive.org/web/20210113100352/https://askvet.app/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your pet deserves the best",
      "subhead": null,
      "from": "2020-12-25T14:54:48.000Z",
      "to": "2021-01-13T10:03:52.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210113100352/https://askvet.app/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-12-25T14:54:48.000Z",
          "to": "2021-01-13T10:03:52.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-14T12:18:48.000Z",
      "variants": [
        {
          "headline": "Your Pet Care Should be Personal",
          "subhead": "Monitor your pet's health & wellness with 24/7 access to virtual vets, a pet savings account, at-home lab tests & more. Download the AskVet pet app today!",
          "observed_at": "2022-01-22T14:29:36.000Z",
          "evidence": "https://web.archive.org/web/20220122142936/https://askvet.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Scalable care for pet brands and vet clinics.",
          "subhead": "Scalable care for pet brands and vet clinics. Make a personal connection with every pet parent using the power of AI and 1.5 million vet-tested insights. as seen on The dilemma Pet Parent Confusion Co",
          "observed_at": "2024-01-01T07:33:10.000Z",
          "evidence": "https://web.archive.org/web/20240101073310/https://askvet.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Scalable care for animal health",
          "subhead": "Scalable care for animal health Use data and AI to close the gap between animal health needs and veterinary expertise. Custom AI for pet brands, veterinary clinics and food animal production. as seen ",
          "observed_at": "2024-07-06T02:43:44.000Z",
          "evidence": "https://web.archive.org/web/20240706024344/https://askvet.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Scalable care for animal health",
          "subhead": "Scalable care for animal health Use data and AI to close the gap between animal health needs and veterinary expertise. Custom AI for pet brands, veterinary clinics and food animal production. as seen ",
          "observed_at": "2025-01-14T12:18:48.000Z",
          "evidence": "https://web.archive.org/web/20250114121848/https://askvet.app/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Scalable care for animal health",
      "subhead": "Scalable care for animal health Use data and AI to close the gap between animal health needs and veterinary expertise. Custom AI for pet brands, veterinary clinics and food animal production. as seen ",
      "from": "2022-01-22T14:29:36.000Z",
      "to": "2025-01-14T12:18:48.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20250114121848/https://askvet.app/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2025-01-14T12:18:48.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:25:57.735Z",
      "variants": [
        {
          "headline": "AskVet – Healthier Pets, Happier Humans",
          "subhead": null,
          "observed_at": "2026-01-10T05:39:16.000Z",
          "evidence": "https://web.archive.org/web/20260110053916/https://askvet.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AskVet – Healthier Pets, Happier Humans",
          "subhead": null,
          "observed_at": "2026-07-15T16:06:33.000Z",
          "evidence": "https://web.archive.org/web/20260715160633/https://askvet.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AskVet – Healthier Pets, Happier Humans",
          "subhead": null,
          "observed_at": "2026-11-06T14:25:57.735Z",
          "evidence": "https://askvet.app/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AskVet – Healthier Pets, Happier Humans",
      "subhead": null,
      "from": "2026-01-10T05:39:16.000Z",
      "to": "2026-11-06T14:25:57.735Z",
      "captures": 3,
      "evidence": "https://askvet.app/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-01-10T05:39:16.000Z",
          "to": "2026-11-06T14:25:57.735Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-6d707ef121248bf8cb7e6d9bd5c1553f8d4267f77945fd9157f26d63515c699a:6f2acf85ae40a3b0e8fc9b988a2136df9067d4b57c84b170ee0c365452e8269c:repositioning",
      "before_evidence": "https://web.archive.org/web/20210113100352/https://askvet.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Your pet deserves the best” to “Your Pet Care Should be Personal”.",
      "between": {
        "from": "2021-01-13T10:03:52.000Z",
        "to": "2022-01-22T14:29:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20220122142936/https://askvet.app/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-6f2acf85ae40a3b0e8fc9b988a2136df9067d4b57c84b170ee0c365452e8269c:e106567dc3e411b88650361b7e46fbf7e6aae680488e84b00b2a9d9e3470d15a:pricing:f69865ac32462025",
      "before_evidence": "https://web.archive.org/web/20220122142936/https://askvet.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $29.99 / month to $9.99 / month.",
      "between": {
        "from": "2022-01-22T14:29:36.000Z",
        "to": "2022-08-11T18:26:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20220811182617/https://askvet.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 3,
      "id": "classifier-47fcefbb034abf2c5cc082ffe9d1989d8f4af96c4c4771db1c123f1be2c01128:3173af1d1ca95717d770b30937ea7f02177435fd13c1e15e61275a23a2a3d0b1:repositioning",
      "before_evidence": "https://web.archive.org/web/20240101073310/https://askvet.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Scalable care for pet brands and vet clinics.” to “Scalable care for animal health”.",
      "between": {
        "from": "2024-01-01T07:33:10.000Z",
        "to": "2024-07-06T02:43:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20240706024344/https://askvet.app/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “AskVet (VET24SEVEN, Inc.)” company record, https://startuphistory.org/c/askvet.app"
}