{
  "company": {
    "name": "Askel Healthcare",
    "website": "https://askelhealthcare.com/",
    "record": "https://startuphistory.org/c/askelhealthcare.com"
  },
  "status": null,
  "history_since": "2017-05-01T13:11:02.000Z",
  "baseline": {
    "snapshot_id": "d54e36dbbf7784f373a24d443f9a6730d22209018f10c278cbf6d5c77579ee93",
    "observed_at": "2017-05-01T13:11:02.000Z",
    "headline": "Askel Healthcare – Step towards a healthier life",
    "description": null,
    "evidence": "https://web.archive.org/web/20170501131102/http://askelhealthcare.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:25:57.735Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-09-24T23:52:34.000Z",
      "variants": [
        {
          "headline": "Askel Healthcare – Step towards a healthier life",
          "subhead": null,
          "observed_at": "2017-05-01T13:11:02.000Z",
          "evidence": "https://web.archive.org/web/20170501131102/http://askelhealthcare.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Askel Healthcare – Step towards a healthier life",
          "subhead": null,
          "observed_at": "2018-01-19T13:40:30.000Z",
          "evidence": "https://web.archive.org/web/20180119134030/http://askelhealthcare.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Steps of your life",
          "subhead": "Askel Healthcare is a Finnish medical technology company set to transform surgical knee cartilage treatment and recovery.",
          "observed_at": "2023-09-24T23:52:34.000Z",
          "evidence": "https://web.archive.org/web/20230924235234/https://www.askelhealthcare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Steps of your life",
      "subhead": "Askel Healthcare is a Finnish medical technology company set to transform surgical knee cartilage treatment and recovery.",
      "from": "2017-05-01T13:11:02.000Z",
      "to": "2023-09-24T23:52:34.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20230924235234/https://www.askelhealthcare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-05-01T13:11:02.000Z",
          "to": "2023-09-24T23:52:34.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-12T08:35:28.000Z",
      "variants": [
        {
          "headline": "WE KEEP PEOPLE IN MOTION",
          "subhead": "Askel Healthcare is a Finnish medical technology company set to transform surgical knee cartilage treatment and recovery.",
          "observed_at": "2026-01-31T01:10:39.000Z",
          "evidence": "https://web.archive.org/web/20260131011039/https://www.askelhealthcare.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "WE KEEP PEOPLE IN MOTION",
          "subhead": "Askel Healthcare is a Finnish medical technology company set to transform surgical knee cartilage treatment and recovery.",
          "observed_at": "2026-07-12T08:35:28.000Z",
          "evidence": "https://web.archive.org/web/20260712083528/https://www.askelhealthcare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "WE KEEP PEOPLE IN MOTION",
      "subhead": "Askel Healthcare is a Finnish medical technology company set to transform surgical knee cartilage treatment and recovery.",
      "from": "2026-01-31T01:10:39.000Z",
      "to": "2026-07-12T08:35:28.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260712083528/https://www.askelhealthcare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2026-01-31T01:10:39.000Z",
          "to": "2026-07-12T08:35:28.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:25:57.735Z",
      "variants": [
        {
          "headline": "Let’s Talk",
          "subhead": null,
          "observed_at": "2026-11-06T14:25:57.735Z",
          "evidence": "https://www.askelhealthcare.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Let’s Talk",
      "subhead": null,
      "from": "2026-11-06T14:25:57.735Z",
      "to": "2026-11-06T14:25:57.735Z",
      "captures": 1,
      "evidence": "https://www.askelhealthcare.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T14:25:57.735Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-81a676c3c02b7d85fa7b3d1ff8e2fa69c86b980a401cfcef29f79858ebc627a7:5cd5396b22e988170e4dc43a9ecc06e62ac75a080823532c7050a6038159e853:repositioning",
      "before_evidence": "https://web.archive.org/web/20220705144902/https://askelhealthcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Askel Healthcare” to “Steps of your life”.",
      "between": {
        "from": "2022-07-05T14:49:02.000Z",
        "to": "2023-09-24T23:52:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20230924235234/https://www.askelhealthcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-81a676c3c02b7d85fa7b3d1ff8e2fa69c86b980a401cfcef29f79858ebc627a7:5cd5396b22e988170e4dc43a9ecc06e62ac75a080823532c7050a6038159e853:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20220705144902/https://askelhealthcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-07-05T14:49:02.000Z",
        "to": "2023-09-24T23:52:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20230924235234/https://www.askelhealthcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-5cd5396b22e988170e4dc43a9ecc06e62ac75a080823532c7050a6038159e853:7ff456394ac0929b9e6a14077e262efeb759a2afd144478c5167e61e432f0841:headline:3047a3fcca0a0ee3",
      "before_evidence": "https://web.archive.org/web/20230924235234/https://www.askelhealthcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Steps of your life” to “WE KEEP PEOPLE IN MOTION”.",
      "between": {
        "from": "2023-09-24T23:52:34.000Z",
        "to": "2026-01-31T01:10:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20260131011039/https://www.askelhealthcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-3494d0f833615e076c0f054c11d43a012079071b12235bc951dee386870419b5:d612ac6115c9df0b8bac1d302ca3cc8641b90c6d24b10752a5687850a08b5dd8:headline:74a422fe1f243524",
      "before_evidence": "https://web.archive.org/web/20260712083528/https://www.askelhealthcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “WE KEEP PEOPLE IN MOTION” to “Let’s Talk”.",
      "between": {
        "from": "2026-07-12T08:35:28.000Z",
        "to": "2026-11-06T14:25:57.735Z"
      },
      "evidence": "https://www.askelhealthcare.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Askel Healthcare modifies homepage messaging and adds careers page",
    "summary": "Askel Healthcare has updated its homepage headlines multiple times and introduced a careers page, indicating shifts in how it presents itself and engages potential talent.",
    "points": [
      {
        "text": "Between July 2022 and September 2023, Askel Healthcare changed its homepage headline from “Askel Healthcare” to “Steps of your life”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2022 and September 2023, Askel Healthcare added a careers page.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between September 2023 and January 2026, Askel Healthcare changed its homepage headline from “Steps of your life” to “WE KEEP PEOPLE IN MOTION”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between July 2026 and November 2026, Askel Healthcare changed its homepage headline from “WE KEEP PEOPLE IN MOTION” to “Let’s Talk”.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:32:33.539Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "same_space": [
    {
      "name": "CartiHeal",
      "record": "https://startuphistory.org/c/cartiheal.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both offer off-the-shelf, cell-free implants for surgical knee cartilage repair."
    },
    {
      "name": "JointSphere",
      "record": "https://startuphistory.org/c/jointsphere.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both develop medical-device implants for regenerating or replacing damaged knee articular cartilage."
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Askel Healthcare” company record, https://startuphistory.org/c/askelhealthcare.com"
}