{
  "company": {
    "name": "Ascend.io",
    "website": "https://ascend.io/",
    "record": "https://startuphistory.org/c/ascend.io"
  },
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    "headline": "Autopilot for Your Data Workflows",
    "description": "Ascend simplifies big data by allowing anyone to self service data across silos, build automated pipelines, and accelerate innovation.",
    "evidence": "https://web.archive.org/web/20190128093759/https://www.ascend.io/",
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  "live_status": null,
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    {
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        {
          "headline": "Autopilot for Your Data Workflows",
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          "evidence": "https://web.archive.org/web/20190128093759/https://www.ascend.io/",
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      "headline": "Autopilot for Your Data Workflows",
      "subhead": "Ascend simplifies big data by allowing anyone to self service data across silos, build automated pipelines, and accelerate innovation.",
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      "variants": [
        {
          "headline": "Smarter Pipelines Less Code",
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          "evidence_kind": "internet_archive"
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      ],
      "headline": "Smarter Pipelines Less Code",
      "subhead": "Experience continuously optimized data pipelines with less code and fewer breakages. Enter the new era of data engineering with Ascend's autonomous dataflow service.",
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      "quote_observed_at": "2021-08-03T09:57:34.000Z",
      "variants": [
        {
          "headline": "Unified Data Engineering",
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      "headline": "Unified Data Engineering",
      "subhead": "Experience continuously optimized data pipelines with less code and breakages. Enter the new era of data pipelines with Ascend's unified data engineering platform.",
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          "headline": "Ascend: The Data Automation Cloud",
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          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Data Pipeline Automation Platform",
          "subhead": "Discover why Ascend.io is the leading data pipeline automation platform for building the world’s most intelligent data pipelines.",
          "observed_at": "2024-01-04T00:06:21.000Z",
          "evidence": "https://web.archive.org/web/20240104000621/https://www.ascend.io/",
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      ],
      "headline": "Data Pipeline Automation Platform",
      "subhead": "Discover why Ascend.io is the leading data pipeline automation platform for building the world’s most intelligent data pipelines.",
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      "to": "2024-01-04T00:06:21.000Z",
      "captures": 2,
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      "evidence_kind": "internet_archive",
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          "to": "2024-01-04T00:06:21.000Z"
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      "current": false
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      "quote_observed_at": "2025-01-01T08:14:49.000Z",
      "variants": [
        {
          "headline": "Simplify your complex data stack​",
          "subhead": "Ascend's Data Engineering Platform empowers data teams to build, automate, and optimize their data workloads. It's Data Automation simplified.",
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          "evidence": "https://web.archive.org/web/20250101081449/https://www.ascend.io/",
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      ],
      "headline": "Simplify your complex data stack​",
      "subhead": "Ascend's Data Engineering Platform empowers data teams to build, automate, and optimize their data workloads. It's Data Automation simplified.",
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      "to": "2025-01-01T08:14:49.000Z",
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      "current": false
    },
    {
      "quote_observed_at": "2026-04-24T06:28:14.000Z",
      "variants": [
        {
          "headline": "Agentic Data Engineering",
          "subhead": "Build, manage, and optimize data pipelines faster with agentic data engineering work flows.",
          "observed_at": "2025-08-03T18:49:25.000Z",
          "evidence": "https://web.archive.org/web/20250803184925/https://www.ascend.io/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Agentic Data Engineering",
          "subhead": "Build, manage, and optimize data pipelines faster with agentic data engineering work flows.",
          "observed_at": "2025-10-28T23:39:04.000Z",
          "evidence": "https://web.archive.org/web/20251028233904/https://www.ascend.io/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Agentic Data Engineering",
          "subhead": "Build, manage, and optimize data pipelines faster with agentic data engineering work flows.",
          "observed_at": "2026-04-24T06:28:14.000Z",
          "evidence": "https://web.archive.org/web/20260424062814/https://www.ascend.io/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Agentic Data Engineering",
      "subhead": "Build, manage, and optimize data pipelines faster with agentic data engineering work flows.",
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      "to": "2026-04-24T06:28:14.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260424062814/https://www.ascend.io/",
      "evidence_kind": "internet_archive",
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      "quote_observed_at": "2026-11-05T11:29:42.346Z",
      "variants": [
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          "headline": "A note from Team Ascend",
          "subhead": "A note from Team Ascend.",
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          "evidence": "https://web.archive.org/web/20260703121242/https://www.ascend.io/",
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        {
          "headline": "A note from Team Ascend",
          "subhead": "A note from Team Ascend.",
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        {
          "headline": "A note from Team Ascend",
          "subhead": "A note from Team Ascend.",
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      "subhead": "A note from Team Ascend.",
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      "to": "2026-11-05T11:29:42.346Z",
      "captures": 3,
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      "evidence_kind": "live_capture",
      "seen": {
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      "kind": "headline",
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      "summary": "Changed its homepage headline from “Autopilot for Your Data Workflows” to “Smarter Pipelines Less Code”.",
      "between": {
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        "to": "2020-01-30T23:17:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20200130231732/https://www.ascend.io/",
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      "summary": "Added a free sign-up or free trial.",
      "between": {
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        "to": "2020-01-30T23:17:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20200130231732/https://www.ascend.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
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      "before_evidence": "https://web.archive.org/web/20190128093759/https://www.ascend.io/",
      "before_evidence_kind": "internet_archive",
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      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2019-01-28T09:37:59.000Z",
        "to": "2020-01-30T23:17:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20200130231732/https://www.ascend.io/",
      "evidence_kind": "internet_archive",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
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      "between": {
        "from": "2020-01-30T23:17:32.000Z",
        "to": "2021-08-03T09:57:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20210803095734/https://www.ascend.io/",
      "evidence_kind": "internet_archive",
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      "before_evidence": "https://web.archive.org/web/20210803095734/https://www.ascend.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Unified Data Engineering” to “Ascend: The Data Automation Cloud”.",
      "between": {
        "from": "2021-08-03T09:57:34.000Z",
        "to": "2022-07-07T11:33:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20220707113326/https://www.ascend.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
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      "before_evidence": "https://web.archive.org/web/20250101081449/https://www.ascend.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Simplify your complex data stack​” to “Agentic Data Engineering”.",
      "between": {
        "from": "2025-01-01T08:14:49.000Z",
        "to": "2025-08-03T18:49:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20250803184925/https://www.ascend.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-5d4f66c9d7f41bffdff44710a2a70da989b15adb4193bd254e87d0d1a1b4f45e:be30de91735c004b9ba74da3a8cf92bb23df4141ff79168dc6ea6ff4f3e37f64:customers_added:bbb97b1a7c818dac",
      "before_evidence": "https://web.archive.org/web/20250803184925/https://www.ascend.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Aim Lab and Harper Collins.",
      "between": {
        "from": "2025-08-03T18:49:25.000Z",
        "to": "2025-10-28T23:39:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20251028233904/https://www.ascend.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
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      "id": "page-460d137488b4d3adb3f05177d1d7326f88011d06359984de558a1924293e66ff:eb9844bcdbfe0f474b666d70cb798870d2fbd409f86477394bc38fcfda89192a:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260123053643/https://www.ascend.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-01-23T05:36:43.000Z",
        "to": "2026-04-24T06:28:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20260424062814/https://www.ascend.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 9,
      "id": "page-eb9844bcdbfe0f474b666d70cb798870d2fbd409f86477394bc38fcfda89192a:15be47c52430f6b0220325f23cfdfd6f819f6391004f03328b493433da933587:headline:22254a467cc108ea",
      "before_evidence": "https://web.archive.org/web/20260424062814/https://www.ascend.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Agentic Data Engineering” to “A note from Team Ascend”.",
      "between": {
        "from": "2026-04-24T06:28:14.000Z",
        "to": "2026-07-03T12:12:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20260703121242/https://www.ascend.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-eb9844bcdbfe0f474b666d70cb798870d2fbd409f86477394bc38fcfda89192a:15be47c52430f6b0220325f23cfdfd6f819f6391004f03328b493433da933587:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20260424062814/https://www.ascend.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2026-04-24T06:28:14.000Z",
        "to": "2026-07-03T12:12:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20260703121242/https://www.ascend.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Ascend.io” company record, https://startuphistory.org/c/ascend.io"
}