{
  "company": {
    "name": "Asanify",
    "website": "https://asanify.com/",
    "record": "https://startuphistory.org/c/asanify.com"
  },
  "status": null,
  "history_since": "2020-11-28T00:44:56.000Z",
  "baseline": {
    "snapshot_id": "ee7df131665b02093e19516762517bd1f6ad3615e16f8e168a85aee1d2339c64",
    "observed_at": "2020-11-28T00:44:56.000Z",
    "headline": "Asanify: Best HRMS and Payroll Software | Sales Enablement",
    "description": "Asanify simplifies HR, Payroll and Salary disbursements for small businesses in India. Automatically pay employees on any bank and give payslip on whatsapp.",
    "evidence": "https://web.archive.org/web/20201128004456/https://asanify.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:25:57.735Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-06T14:25:57.735Z",
      "variants": [
        {
          "headline": "Asanify: Best HRMS and Payroll Software | Sales Enablement",
          "subhead": "Asanify simplifies HR, Payroll and Salary disbursements for small businesses in India. Automatically pay employees on any bank and give payslip on whatsapp.",
          "observed_at": "2020-11-28T00:44:56.000Z",
          "evidence": "https://web.archive.org/web/20201128004456/https://asanify.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Asanify: Best HRMS and Payroll Software | Sales Enablement",
          "subhead": "Asanify simplifies HR, Payroll and Salary disbursements for small businesses in India. Automatically pay employees on any bank and give payslip on whatsapp.",
          "observed_at": "2021-01-22T23:21:12.000Z",
          "evidence": "https://web.archive.org/web/20210122232112/https://asanify.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Asanify Home",
          "subhead": "Asanify is the leading payroll management platform for small businesses globally. Automate HR Operations, pay and engage employees globally",
          "observed_at": "2024-02-21T03:49:06.000Z",
          "evidence": "https://web.archive.org/web/20240221034906/https://www.asanify.com",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Asanify Home",
          "subhead": "Asanify is the leading payroll management platform for small businesses globally. Automate HR Operations, pay and engage employees globally",
          "observed_at": "2024-07-01T12:19:31.000Z",
          "evidence": "https://web.archive.org/web/20240701121931/https://asanify.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Asanify Home",
          "subhead": "Asanify is the leading global payroll management platform for small and large businesses. Automate HR Operations, pay and engage employees globally. Ranked 1 globally for ease of use",
          "observed_at": "2025-01-14T15:11:01.000Z",
          "evidence": "https://web.archive.org/web/20250114151101/https://asanify.com",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Asanify Home",
          "subhead": "Simplify global HR, payroll, and compliance with Asanify’s all-in-one platform designed for modern businesses and distributed teams.",
          "observed_at": "2026-01-04T14:31:45.000Z",
          "evidence": "https://web.archive.org/web/20260104143145/https://asanify.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Asanify Home",
          "subhead": "Simplify global HR, payroll, and compliance with Asanify’s all-in-one platform designed for modern businesses and distributed teams.",
          "observed_at": "2026-07-02T14:25:40.000Z",
          "evidence": "https://web.archive.org/web/20260702142540/https://asanify.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Asanify Home",
          "subhead": "Simplify global HR, payroll, and compliance with Asanify’s all-in-one platform designed for modern businesses and distributed teams.",
          "observed_at": "2026-11-06T14:25:57.735Z",
          "evidence": "https://asanify.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Asanify Home",
      "subhead": "Simplify global HR, payroll, and compliance with Asanify’s all-in-one platform designed for modern businesses and distributed teams.",
      "from": "2020-11-28T00:44:56.000Z",
      "to": "2026-11-06T14:25:57.735Z",
      "captures": 8,
      "evidence": "https://asanify.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2020-11-28T00:44:56.000Z",
          "to": "2026-11-06T14:25:57.735Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-ee7df131665b02093e19516762517bd1f6ad3615e16f8e168a85aee1d2339c64:dfea0830f55a3652656ca84b195ec6ecad197ecb78c033458144742c8f03bd74:logos:fe8a7cd735f12464",
      "before_evidence": "https://web.archive.org/web/20201128004456/https://asanify.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Shuttl.",
      "between": {
        "from": "2020-11-28T00:44:56.000Z",
        "to": "2021-01-22T23:21:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20210122232112/https://asanify.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-dfea0830f55a3652656ca84b195ec6ecad197ecb78c033458144742c8f03bd74:9eee195d56744f114e4a9073405a09054f59688d52ec9c632f8254c40abf3b79:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20210122232112/https://asanify.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2021-01-22T23:21:12.000Z",
        "to": "2022-01-20T23:41:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20220120234153/https://asanify.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-dfea0830f55a3652656ca84b195ec6ecad197ecb78c033458144742c8f03bd74:9eee195d56744f114e4a9073405a09054f59688d52ec9c632f8254c40abf3b79:logos:1f77e6feb0e34f1b",
      "before_evidence": "https://web.archive.org/web/20210122232112/https://asanify.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: ISB.",
      "between": {
        "from": "2021-01-22T23:21:12.000Z",
        "to": "2022-01-20T23:41:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20220120234153/https://asanify.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-c7a3191d5807942c4ea330787044b2e896137bdeb655f61d27cda88cce9555ca:430be1166c4342b9782b945ce3dec5d19ab6e523d9bd0a24e2e5e3ba3c7181d5:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20230127083311/https://asanify.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2023-01-27T08:33:11.000Z",
        "to": "2024-02-21T03:49:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20240221034906/https://www.asanify.com",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 5,
      "id": "page-01d34e1e2d4f73d0d2bd6ef70481929af6672d2d32aff6b2c19814475d2144ea:7d079c8a97515cfb9d7295c257f26356c6b4b4d2745ea0ae7759c244f614e663:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20250114151101/https://asanify.com",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-01-14T15:11:01.000Z",
        "to": "2026-01-04T14:31:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20260104143145/https://asanify.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-7d079c8a97515cfb9d7295c257f26356c6b4b4d2745ea0ae7759c244f614e663:2a8db43a80feedebffb5cb3fb05fcd845e5d53ff92f8aadec4d3a8ab527742d9:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260104143145/https://asanify.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-01-04T14:31:45.000Z",
        "to": "2026-07-02T14:25:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702142540/https://asanify.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": {
    "headline": "Asanify shifts from self-serve sign-up to demo-led access",
    "summary": "Asanify has moved from a free sign-up model to a demo-led approach and removed its pricing page link, indicating changes in how it presents and sells its offering. Earlier, it added logos and a careers page.",
    "points": [
      {
        "text": "Between November 2020 and January 2021, Asanify added the Shuttl logo to its homepage.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2021 and January 2022, Asanify added a free sign-up or free trial and added the ISB logo to its homepage.",
        "kind": "fact",
        "changes": [
          2,
          3
        ]
      },
      {
        "text": "Between January 2023 and February 2024, Asanify added a careers page.",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "Between January 2025 and January 2026, Asanify removed its pricing page link, and between January 2026 and July 2026 it dropped its free sign-up so visitors are now asked to book a demo.",
        "kind": "fact",
        "changes": [
          5,
          6
        ]
      }
    ],
    "written_at": "2026-11-07T21:03:28.525Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Asanify” company record, https://startuphistory.org/c/asanify.com"
}