{
  "company": {
    "name": "Armada IQ",
    "website": "https://armadaiq.com/",
    "record": "https://startuphistory.org/c/armadaiq.com"
  },
  "status": null,
  "history_since": "2021-08-16T17:51:27.000Z",
  "baseline": {
    "snapshot_id": "9fe0c86df8a0aca0a9bdaab126341f5356a929df562d217e711cc28cb4bd4303",
    "observed_at": "2021-08-16T17:51:27.000Z",
    "headline": "TRUSTED MOBILITY. AMPLIFIED INTELLIGENCE.",
    "description": null,
    "evidence": "https://web.archive.org/web/20210816175127/https://www.armadaiq.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:25:14.245Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-02-02T00:38:11.000Z",
      "variants": [
        {
          "headline": "TRUSTED MOBILITY. AMPLIFIED INTELLIGENCE.",
          "subhead": null,
          "observed_at": "2021-08-16T17:51:27.000Z",
          "evidence": "https://web.archive.org/web/20210816175127/https://www.armadaiq.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "TRUSTED MOBILITY. AMPLIFIED INTELLIGENCE.",
          "subhead": null,
          "observed_at": "2022-02-22T16:12:42.000Z",
          "evidence": "https://web.archive.org/web/20220222161242/https://www.armadaiq.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "TRUSTED MOBILITY. AMPLIFIED INTELLIGENCE.",
          "subhead": null,
          "observed_at": "2022-10-01T23:09:50.000Z",
          "evidence": "https://web.archive.org/web/20221001230950/https://www.armadaiq.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "TRUSTED MOBILITY. AMPLIFIED INTELLIGENCE.",
          "subhead": null,
          "observed_at": "2023-02-02T00:38:11.000Z",
          "evidence": "https://web.archive.org/web/20230202003811/https://www.armadaiq.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "TRUSTED MOBILITY. AMPLIFIED INTELLIGENCE.",
      "subhead": null,
      "from": "2021-08-16T17:51:27.000Z",
      "to": "2023-02-02T00:38:11.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20230202003811/https://www.armadaiq.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-08-16T17:51:27.000Z",
          "to": "2023-02-02T00:38:11.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:25:14.245Z",
      "variants": [
        {
          "headline": "HYBRID INTELLIGENCE AMPLIF IED IM P ACT",
          "subhead": null,
          "observed_at": "2023-12-09T10:41:56.000Z",
          "evidence": "https://web.archive.org/web/20231209104156/https://www.armadaiq.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "HYBRID INTELLIGENCE AMPLIF IED IM P ACT",
          "subhead": null,
          "observed_at": "2024-01-13T13:40:40.000Z",
          "evidence": "https://web.archive.org/web/20240113134040/https://www.armadaiq.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "HYBRID INTELLIGENCE AMPLIF IED IM P ACT",
          "subhead": null,
          "observed_at": "2024-07-18T03:45:44.000Z",
          "evidence": "https://web.archive.org/web/20240718034544/https://www.armadaiq.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "HYBRID INTELLIGENCE AMPLIF IED IM P ACT",
          "subhead": null,
          "observed_at": "2025-01-22T09:57:46.000Z",
          "evidence": "https://web.archive.org/web/20250122095746/https://www.armadaiq.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "HYBRID INTELLIGENCE AMPLIF IED IM P ACT",
          "subhead": null,
          "observed_at": "2025-08-13T21:43:27.000Z",
          "evidence": "https://web.archive.org/web/20250813214327/https://www.armadaiq.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Hybrid Intelligence Amplified Impact",
          "subhead": "Hybrid Intelligence, Amplified Impact",
          "observed_at": "2026-11-06T14:25:14.245Z",
          "evidence": "https://www.armadaiq.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Hybrid Intelligence Amplified Impact",
      "subhead": "Hybrid Intelligence, Amplified Impact",
      "from": "2023-12-09T10:41:56.000Z",
      "to": "2026-11-06T14:25:14.245Z",
      "captures": 6,
      "evidence": "https://www.armadaiq.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2023-12-09T10:41:56.000Z",
          "to": "2026-11-06T14:25:14.245Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-8a37c48766fe61e598977457dd0879a247cf2075c3c24fccfc5d3ebb3edbd5f3:28a4e008586c7a5ce3bf2acd13b6b9c9570f71086926cbec0db64f8087446e79:repositioning",
      "before_evidence": "https://web.archive.org/web/20230202003811/https://www.armadaiq.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “TRUSTED MOBILITY. AMPLIFIED INTELLIGENCE.” to “HYBRID INTELLIGENCE AMPLIF IED IM P ACT”.",
      "between": {
        "from": "2023-02-02T00:38:11.000Z",
        "to": "2023-12-09T10:41:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20231209104156/https://www.armadaiq.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Armada IQ updates homepage branding",
    "summary": "Armada IQ changed its homepage headline, adjusting its messaging around intelligence and impact in its branding.",
    "points": [
      {
        "text": "Between February 2023 and December 2023, Armada IQ changed its homepage headline from “TRUSTED MOBILITY. AMPLIFIED INTELLIGENCE.” to “HYBRID INTELLIGENCE AMPLIF IED IM P ACT”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "The new headline suggests Armada IQ may be emphasizing hybrid intelligence and impact more prominently in its branding.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      }
    ],
    "written_at": "2026-11-07T15:01:06.542Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Armada IQ” company record, https://startuphistory.org/c/armadaiq.com"
}