{
  "company": {
    "name": "Arculus",
    "website": "https://arculus.de/",
    "record": "https://startuphistory.org/c/arculus.de"
  },
  "status": null,
  "history_since": "2017-02-16T07:13:20.000Z",
  "baseline": {
    "snapshot_id": "c029db02aa313c01f1c2214004f191c32f51dd8770d3419f3c6fad7da2571941",
    "observed_at": "2017-02-16T07:13:20.000Z",
    "headline": null,
    "description": "arculus GmbH",
    "evidence": "https://web.archive.org/web/20170216071320/https://www.arculus.de/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T11:24:38.015Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-08-25T02:41:54.000Z",
      "variants": [
        {
          "headline": "arculus GmbH – Modular Production",
          "subhead": "Hardware and Software solutions for industrial automation. 100 years of Ford's assembly line, what's next?",
          "observed_at": "2018-08-31T14:53:07.000Z",
          "evidence": "https://web.archive.org/web/20180831145307/https://www.arculus.de/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "arculus GmbH – Modular Production",
          "subhead": "Hardware and Software solutions for industrial automation. 100 years of Ford's assembly line, what's next?",
          "observed_at": "2019-08-25T02:41:54.000Z",
          "evidence": "https://web.archive.org/web/20190825024154/https://www.arculus.de/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "arculus GmbH – Modular Production",
      "subhead": "Hardware and Software solutions for industrial automation. 100 years of Ford's assembly line, what's next?",
      "from": "2018-08-31T14:53:07.000Z",
      "to": "2019-08-25T02:41:54.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20190825024154/https://www.arculus.de/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-08-31T14:53:07.000Z",
          "to": "2019-08-25T02:41:54.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-21T19:29:27.000Z",
      "variants": [
        {
          "headline": "We reinvent manufacturing.",
          "subhead": "arculus transforms the one-dimensional assembly line into scalable, flexible assembly modules using AI-powered software and autonomous mobile robots.",
          "observed_at": "2020-07-22T11:32:36.000Z",
          "evidence": "https://web.archive.org/web/20200722113236/https://www.arculus.de/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A new dimension for manufacturing",
          "subhead": "arculus is the first software and robotics company to offer a complete modular production system from concept to operations – A new dimension for manufacturing",
          "observed_at": "2022-01-21T19:29:27.000Z",
          "evidence": "https://web.archive.org/web/20220121192927/https://www.arculus.de/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A new dimension for manufacturing",
      "subhead": "arculus is the first software and robotics company to offer a complete modular production system from concept to operations – A new dimension for manufacturing",
      "from": "2020-07-22T11:32:36.000Z",
      "to": "2022-01-21T19:29:27.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220121192927/https://www.arculus.de/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-07-22T11:32:36.000Z",
          "to": "2022-01-21T19:29:27.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-13T10:37:06.000Z",
      "variants": [
        {
          "headline": "The Engineering Powerhouse for Mobile Robots",
          "subhead": "arculus is a software and robotics company committed to new levels of flexibility, control, and higher efficiency.",
          "observed_at": "2023-01-20T22:37:46.000Z",
          "evidence": "https://web.archive.org/web/20230120223746/https://www.arculus.de/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Engineering Powerhouse for Mobile Robots",
          "subhead": "arculus is a software and robotics company committed to new levels of flexibility, control, and higher efficiency.",
          "observed_at": "2024-01-13T10:37:06.000Z",
          "evidence": "https://web.archive.org/web/20240113103706/https://www.arculus.de/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Engineering Powerhouse for Mobile Robots",
      "subhead": "arculus is a software and robotics company committed to new levels of flexibility, control, and higher efficiency.",
      "from": "2023-01-20T22:37:46.000Z",
      "to": "2024-01-13T10:37:06.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240113103706/https://www.arculus.de/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-01-20T22:37:46.000Z",
          "to": "2024-01-13T10:37:06.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-c1bbaca82069f019ea511d8cc62eb3d111c76970f38b98de045bfb905c73e285:fa2c36b5229f20cfca0544869df325b77e83b8532499b216a563a90ac3ae0d1b:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20190825024154/https://www.arculus.de/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-08-25T02:41:54.000Z",
        "to": "2020-07-22T11:32:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20200722113236/https://www.arculus.de/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-fa2c36b5229f20cfca0544869df325b77e83b8532499b216a563a90ac3ae0d1b:b205de625cb86e62c1c7a461b86f911c0d1488bfddd1d7bbdac4dac739f7967d:headline:efab8d6492acc1b6",
      "before_evidence": "https://web.archive.org/web/20200722113236/https://www.arculus.de/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We reinvent manufacturing.” to “A new dimension for manufacturing”.",
      "between": {
        "from": "2020-07-22T11:32:36.000Z",
        "to": "2022-01-21T19:29:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20220121192927/https://www.arculus.de/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "classifier-b205de625cb86e62c1c7a461b86f911c0d1488bfddd1d7bbdac4dac739f7967d:5cb3d97f666f5cc8f984133044121362292c963fa481a59175a938632aaf23e6:repositioning",
      "before_evidence": "https://web.archive.org/web/20220121192927/https://www.arculus.de/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “A new dimension for manufacturing” to “The Engineering Powerhouse for Mobile Robots”.",
      "between": {
        "from": "2022-01-21T19:29:27.000Z",
        "to": "2023-01-20T22:37:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20230120223746/https://www.arculus.de/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-3a7b3fcfcb69b6014f94945fb57650a8e6102f0a9a952dfa81284a1adf79871a:cb5dda6418299917a44deabd0041cd630b731f79cd84e31f8e6b01e160518240:headline:e38981b1505e3c51",
      "before_evidence": "https://web.archive.org/web/20240113103706/https://www.arculus.de/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Engineering Powerhouse for Mobile Robots” to “This is arculus”.",
      "between": {
        "from": "2024-01-13T10:37:06.000Z",
        "to": "2025-07-13T13:14:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20250713131425/https://www.arculus.de/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Arculus updates homepage messaging and adds careers page",
    "summary": "Arculus has updated its homepage headlines multiple times and introduced a careers page. One change was read by a classifier as a possible repositioning toward mobile robots.",
    "points": [
      {
        "text": "Arculus added a careers page between August 2019 and July 2020.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Arculus changed its homepage headline from “We reinvent manufacturing.” to “A new dimension for manufacturing” between July 2020 and January 2022.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "A classifier read the change between January 2022 and January 2023, from “A new dimension for manufacturing” to “The Engineering Powerhouse for Mobile Robots”, as a repositioning that may indicate a focus on mobile robots.",
        "kind": "interpretation",
        "changes": [
          3
        ]
      },
      {
        "text": "Arculus changed its homepage headline from “The Engineering Powerhouse for Mobile Robots” to “This is arculus” between January 2024 and July 2025.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T20:31:53.587Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Arculus” company record, https://startuphistory.org/c/arculus.de"
}