{
  "company": {
    "name": "Arcturus (Arcturus Studio)",
    "website": "https://arcturus.studio/",
    "record": "https://startuphistory.org/c/arcturus.studio"
  },
  "status": null,
  "history_since": "2019-05-01T11:56:51.000Z",
  "baseline": {
    "snapshot_id": "cf4dbe44e31213493150b57dbc8c91d3cc9edf192e378959040a6e5cedce5855",
    "observed_at": "2019-05-01T11:56:51.000Z",
    "headline": null,
    "description": "Pushing the boundaries of entertainment and technology LEARN MORE ABOUT HOLOSUITE",
    "evidence": "https://web.archive.org/web/20190501115651/https://www.arcturus.studio/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T11:24:32.768Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-07-05T11:27:00.000Z",
      "variants": [
        {
          "headline": "Powers volumetric video",
          "subhead": null,
          "observed_at": "2021-05-09T03:11:19.000Z",
          "evidence": "https://web.archive.org/web/20210509031119/https://arcturus.studio/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powers volumetric video",
          "subhead": null,
          "observed_at": "2022-01-26T22:49:30.000Z",
          "evidence": "https://web.archive.org/web/20220126224930/https://arcturus.studio/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powers volumetric video",
          "subhead": null,
          "observed_at": "2022-07-16T07:09:26.000Z",
          "evidence": "https://web.archive.org/web/20220716070926/https://arcturus.studio/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powers volumetric video",
          "subhead": null,
          "observed_at": "2023-07-05T11:27:00.000Z",
          "evidence": "https://web.archive.org/web/20230705112700/https://arcturus.studio/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Powers volumetric video",
      "subhead": null,
      "from": "2021-05-09T03:11:19.000Z",
      "to": "2023-07-05T11:27:00.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20230705112700/https://arcturus.studio/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-05-09T03:11:19.000Z",
          "to": "2023-07-05T11:27:00.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-10-03T01:59:50.000Z",
      "variants": [
        {
          "headline": "Make Video Come Alive. | Arcturus",
          "subhead": "Make video come alive.",
          "observed_at": "2024-10-03T01:59:50.000Z",
          "evidence": "https://web.archive.org/web/20241003015950/https://arcturus.studio/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Make Video Come Alive. | Arcturus",
      "subhead": "Make video come alive.",
      "from": "2024-10-03T01:59:50.000Z",
      "to": "2024-10-03T01:59:50.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20241003015950/https://arcturus.studio/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-10-03T01:59:50.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T11:24:32.768Z",
      "variants": [
        {
          "headline": "Experience Sports Like Never Before. | Arcturus",
          "subhead": "Experience sports like never before.",
          "observed_at": "2025-01-05T16:57:31.000Z",
          "evidence": "https://web.archive.org/web/20250105165731/https://arcturus.studio/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Experience Sports Like Never Before. | Arcturus",
          "subhead": "Experience sports like never before.",
          "observed_at": "2025-06-24T04:31:18.000Z",
          "evidence": "https://web.archive.org/web/20250624043118/https://arcturus.studio/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Experience Sports Like Never Before. | Arcturus (Stage)",
          "subhead": "Experience sports like never before.",
          "observed_at": "2026-01-23T14:33:51.000Z",
          "evidence": "https://web.archive.org/web/20260123143351/https://arcturus.studio/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Experience Sports Like Never Before. | Arcturus",
          "subhead": "Experience sports like never before.",
          "observed_at": "2026-07-14T18:43:56.000Z",
          "evidence": "https://web.archive.org/web/20260714184356/https://www.arcturus.studio/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Experience Sports Like Never Before. | Arcturus",
          "subhead": "Experience sports like never before.",
          "observed_at": "2026-11-05T11:24:32.768Z",
          "evidence": "https://arcturus.studio/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Experience Sports Like Never Before. | Arcturus",
      "subhead": "Experience sports like never before.",
      "from": "2025-01-05T16:57:31.000Z",
      "to": "2026-11-05T11:24:32.768Z",
      "captures": 5,
      "evidence": "https://arcturus.studio/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-01-05T16:57:31.000Z",
          "to": "2026-11-05T11:24:32.768Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-dc4775f6b42f5d0bfa7e00cf63b3218867cb8eb5fe5742f5124aa9f8cd23d376:325b9b05e45786d05159a2261c3712d145a063a57f28a64a2a7b51fd825f9947:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20190721000133/https://www.arcturus.studio/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2019-07-21T00:01:33.000Z",
        "to": "2021-05-09T03:11:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20210509031119/https://arcturus.studio/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-f76c923024bd970b87ca1955460476ba418ab0fcccfcdc8fbddb2ce0d6b0000d:89d9b947066eb5ee2f5b761d736bd827eed546afb9ea2284b292dd23efe425a1:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20230705112700/https://arcturus.studio/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2023-07-05T11:27:00.000Z",
        "to": "2024-10-03T01:59:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20241003015950/https://arcturus.studio/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "classifier-89d9b947066eb5ee2f5b761d736bd827eed546afb9ea2284b292dd23efe425a1:0ef41aff8afb01c032d15a735ed4d01235f2dd6f9e2cd00a777709c18d9317ee:repositioning",
      "before_evidence": "https://web.archive.org/web/20241003015950/https://arcturus.studio/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Make Video Come Alive. | Arcturus” to “Experience Sports Like Never Before. | Arcturus”.",
      "between": {
        "from": "2024-10-03T01:59:50.000Z",
        "to": "2025-01-05T16:57:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20250105165731/https://arcturus.studio/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Arcturus updates homepage messaging and removes pricing page link",
    "summary": "Arcturus previously added a pricing page and later removed its pricing page link. The company’s homepage headline now focuses on experiencing sports, which a classifier read as a repositioning.",
    "points": [
      {
        "text": "Between July 2019 and May 2021, Arcturus added a pricing page.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2023 and October 2024, Arcturus removed its pricing page link.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between October 2024 and January 2025, Arcturus changed its homepage headline from “Make Video Come Alive. | Arcturus” to “Experience Sports Like Never Before. | Arcturus”, which a classifier read as a repositioning.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "The shift in homepage headline toward sports between October 2024 and January 2025 suggests Arcturus may be focusing more on sports-related experiences.",
        "kind": "interpretation",
        "changes": [
          3
        ]
      }
    ],
    "written_at": "2026-11-07T15:01:34.954Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Arcturus (Arcturus Studio)” company record, https://startuphistory.org/c/arcturus.studio"
}