{
  "company": {
    "name": "Arctic Shores",
    "website": "https://arcticshores.com/",
    "record": "https://startuphistory.org/c/arcticshores.com"
  },
  "status": null,
  "history_since": "2014-05-17T03:32:53.000Z",
  "baseline": {
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    "observed_at": "2016-10-22T16:54:18.000Z",
    "headline": "Arctic Shores- Game-Based Assessments.",
    "description": "Fully validated Game-Based Assessments to attract and fairly select talent. Our customers include Deloitte, Standard Life, Citi Group and RBS.",
    "evidence": "https://web.archive.org/web/20161022165418/https://www.arcticshores.com/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T11:24:23.912Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-01-24T04:16:28.000Z",
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        {
          "headline": "Arctic Shores- Game-Based Assessments.",
          "subhead": "Fully validated Game-Based Assessments to attract and fairly select talent. Our customers include Deloitte, Standard Life, Citi Group and RBS.",
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          "evidence": "https://web.archive.org/web/20161022165418/https://www.arcticshores.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Arctic Shores- People Insights from Game Technology.",
          "subhead": "We are a global provider of Game-Based Assessments that deliver meaningful, job relevant insights for recruitment and development.",
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          "evidence": "https://web.archive.org/web/20171016212657/https://www.arcticshores.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Arctic Shores- People Insights from Game Technology.",
          "subhead": "We design game-based psychometric assessments with scientific rigour that deliver objectivity, accuracy and fairness to the recruitment sector.",
          "observed_at": "2019-01-24T04:16:28.000Z",
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      "headline": "Arctic Shores- People Insights from Game Technology.",
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      "to": "2019-01-24T04:16:28.000Z",
      "captures": 3,
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      "evidence_kind": "internet_archive",
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      "variants": [
        {
          "headline": "Arctic Shores: Psychometric Tests & Cognitive Ability Assessments",
          "subhead": "Uncover meaningful, job-relevant insights about people with the next generation of psychometric tests powered by neuroscience.",
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      "headline": "Arctic Shores: Psychometric Tests & Cognitive Ability Assessments",
      "subhead": "Uncover meaningful, job-relevant insights about people with the next generation of psychometric tests powered by neuroscience.",
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      "to": "2020-05-11T13:36:00.000Z",
      "captures": 1,
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      "evidence_kind": "internet_archive",
      "seen": {
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      },
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    },
    {
      "quote_observed_at": "2022-07-03T17:11:59.000Z",
      "variants": [
        {
          "headline": "For believers in human potential",
          "subhead": "Unearth meaningful, job-relevant insights through our candidate assessments. A new type of behaviour based assessment that's powered by neuroscience.",
          "observed_at": "2021-07-24T05:01:24.000Z",
          "evidence": "https://web.archive.org/web/20210724050124/https://www.arcticshores.com/",
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          "subhead": "Unearth meaningful, job-relevant insights through our candidate assessments. A new type of behaviour based assessment that's powered by neuroscience.",
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      ],
      "headline": "For believers in human potential",
      "subhead": "Unearth meaningful, job-relevant insights through our candidate assessments. A new type of behaviour based assessment that's powered by neuroscience.",
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          "to": "2022-07-03T17:11:59.000Z"
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      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-10T18:01:20.000Z",
      "variants": [
        {
          "headline": "ChatGPT has broken traditional recruitment methods. But not ours.",
          "subhead": "Start hiring for potential and meaningful, relevant insights about your candidates through ChatGPT-proof, task-based assessments, powered by neuroscience.",
          "observed_at": "2024-01-10T18:01:20.000Z",
          "evidence": "https://web.archive.org/web/20240110180120/https://www.arcticshores.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "ChatGPT has broken traditional recruitment methods. But not ours.",
      "subhead": "Start hiring for potential and meaningful, relevant insights about your candidates through ChatGPT-proof, task-based assessments, powered by neuroscience.",
      "from": "2024-01-10T18:01:20.000Z",
      "to": "2024-01-10T18:01:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240110180120/https://www.arcticshores.com/",
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      },
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    },
    {
      "quote_observed_at": "2026-11-05T11:24:23.912Z",
      "variants": [
        {
          "headline": "NEW REPORT:",
          "subhead": "Start hiring for potential and meaningful, relevant insights about your candidates through ChatGPT-proof, task-based assessments, powered by neuroscience.",
          "observed_at": "2025-01-14T03:57:29.000Z",
          "evidence": "https://web.archive.org/web/20250114035729/https://www.arcticshores.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "NEW PRODUCT RELEASE:",
          "subhead": "Start hiring for potential and meaningful, relevant insights about your candidates through ChatGPT-proof, task-based assessments, powered by neuroscience.",
          "observed_at": "2026-05-03T04:34:27.000Z",
          "evidence": "https://web.archive.org/web/20260503043427/https://www.arcticshores.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "NEW PRODUCT RELEASE:",
          "subhead": "Start hiring for potential and meaningful, relevant insights about your candidates through ChatGPT-proof, task-based assessments, powered by neuroscience.",
          "observed_at": "2026-08-31T21:07:31.000Z",
          "evidence": "https://web.archive.org/web/20260831210731/https://www.arcticshores.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "NEW PRODUCT RELEASE:",
          "subhead": "Start hiring for potential and meaningful, relevant insights about your candidates through ChatGPT-proof, task-based assessments, powered by neuroscience.",
          "observed_at": "2026-09-10T13:52:55.000Z",
          "evidence": "https://web.archive.org/web/20260910135255/https://www.arcticshores.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "NEW PRODUCT RELEASE:",
          "subhead": "Start hiring for potential and meaningful, relevant insights about your candidates through ChatGPT-proof, task-based assessments, powered by neuroscience.",
          "observed_at": "2026-11-05T11:24:23.912Z",
          "evidence": "https://www.arcticshores.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "NEW PRODUCT RELEASE:",
      "subhead": "Start hiring for potential and meaningful, relevant insights about your candidates through ChatGPT-proof, task-based assessments, powered by neuroscience.",
      "from": "2025-01-14T03:57:29.000Z",
      "to": "2026-11-05T11:24:23.912Z",
      "captures": 5,
      "evidence": "https://www.arcticshores.com/",
      "evidence_kind": "live_capture",
      "seen": {
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          "to": "2026-11-05T11:24:23.912Z"
        }
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    }
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  "changes": [
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Arctic Shores- Game-Based Assessments.” to “Arctic Shores- People Insights from Game Technology.”.",
      "between": {
        "from": "2016-10-22T16:54:18.000Z",
        "to": "2017-10-16T21:26:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20171016212657/https://www.arcticshores.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "id": "page-75e7f036410b3991b3eed35159f6afa56c9256dc577f7e3b375c02699b1f7d9d:f8dd1262efd20c12d84a75e8edc9c6be751343bf8aa757a238f7130c581ba9a0:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20171016212657/https://www.arcticshores.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2017-10-16T21:26:57.000Z",
        "to": "2019-01-24T04:16:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20190124041628/https://www.arcticshores.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-f8dd1262efd20c12d84a75e8edc9c6be751343bf8aa757a238f7130c581ba9a0:3f3afb82e3ffd3bf860c3853612fe70953696f31325d6c49af794ca826bda833:headline:42008688246f77db",
      "before_evidence": "https://web.archive.org/web/20190124041628/https://www.arcticshores.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Arctic Shores- People Insights from Game Technology.” to “Arctic Shores: Psychometric Tests & Cognitive Ability Assessments”.",
      "between": {
        "from": "2019-01-24T04:16:28.000Z",
        "to": "2020-05-11T13:36:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20200511133600/https://www.arcticshores.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-a8229b2a1bf21b5a8988e469c86ab1e078495b66aed94121138afb8e10286b48:a5152cce59133154315a21ac2d11c09fd65be71356a0bdf170e411d430540851:headline:5427dfe0a7eec295",
      "before_evidence": "https://web.archive.org/web/20220703171159/https://www.arcticshores.com",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “For believers in human potential” to “ChatGPT has broken traditional recruitment methods. But not ours.”.",
      "between": {
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        "to": "2024-01-10T18:01:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20240110180120/https://www.arcticshores.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-a8229b2a1bf21b5a8988e469c86ab1e078495b66aed94121138afb8e10286b48:a5152cce59133154315a21ac2d11c09fd65be71356a0bdf170e411d430540851:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220703171159/https://www.arcticshores.com",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-07-03T17:11:59.000Z",
        "to": "2024-01-10T18:01:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20240110180120/https://www.arcticshores.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "page-a5152cce59133154315a21ac2d11c09fd65be71356a0bdf170e411d430540851:793bb8c8697c8c49f4ab7f3d5e515675e7de0ab03d3a2813fc092c6c9897c03f:customers_added:59a314a15df92574",
      "before_evidence": "https://web.archive.org/web/20240110180120/https://www.arcticshores.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: MolsonCoors.",
      "between": {
        "from": "2024-01-10T18:01:20.000Z",
        "to": "2025-01-14T03:57:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114035729/https://www.arcticshores.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-a5152cce59133154315a21ac2d11c09fd65be71356a0bdf170e411d430540851:793bb8c8697c8c49f4ab7f3d5e515675e7de0ab03d3a2813fc092c6c9897c03f:headline:7e1fa6790f1fbe5f",
      "before_evidence": "https://web.archive.org/web/20240110180120/https://www.arcticshores.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “ChatGPT has broken traditional recruitment methods. But not ours.” to “NEW REPORT:”.",
      "between": {
        "from": "2024-01-10T18:01:20.000Z",
        "to": "2025-01-14T03:57:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114035729/https://www.arcticshores.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-a5152cce59133154315a21ac2d11c09fd65be71356a0bdf170e411d430540851:793bb8c8697c8c49f4ab7f3d5e515675e7de0ab03d3a2813fc092c6c9897c03f:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20240110180120/https://www.arcticshores.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2024-01-10T18:01:20.000Z",
        "to": "2025-01-14T03:57:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114035729/https://www.arcticshores.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-793bb8c8697c8c49f4ab7f3d5e515675e7de0ab03d3a2813fc092c6c9897c03f:b7a327237b40adfdf8c6c8a652534a4484784cb51db54bda3a5eb95834e5deb0:customers_added:c141be016686212a",
      "before_evidence": "https://web.archive.org/web/20250114035729/https://www.arcticshores.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Jon Turner quote (fixed).",
      "between": {
        "from": "2025-01-14T03:57:29.000Z",
        "to": "2026-05-03T04:34:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20260503043427/https://www.arcticshores.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 10,
      "id": "page-793bb8c8697c8c49f4ab7f3d5e515675e7de0ab03d3a2813fc092c6c9897c03f:b7a327237b40adfdf8c6c8a652534a4484784cb51db54bda3a5eb95834e5deb0:headline:f48a670da6fc8a01",
      "before_evidence": "https://web.archive.org/web/20250114035729/https://www.arcticshores.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “NEW REPORT:” to “NEW PRODUCT RELEASE:”.",
      "between": {
        "from": "2025-01-14T03:57:29.000Z",
        "to": "2026-05-03T04:34:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20260503043427/https://www.arcticshores.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Arctic Shores” company record, https://startuphistory.org/c/arcticshores.com"
}