{
  "company": {
    "name": "Apsy",
    "website": "https://apsy.io/",
    "record": "https://startuphistory.org/c/apsy.io"
  },
  "status": null,
  "history_since": "2020-12-21T19:27:35.000Z",
  "baseline": {
    "snapshot_id": "83a76ca12ff55d71616afa4e8390993f8952f8255208621a40c6860898aebe9e",
    "observed_at": "2020-12-21T19:27:35.000Z",
    "headline": "Software Development | Apsy | United States",
    "description": "Apsy is a software development startup that helps small businesses, startups, and entrepreneurs build their custom apps at the lowest cost, highest quality, and fastest speed.",
    "evidence": "https://web.archive.org/web/20201221192735/https://www.apsy.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:25:14.245Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-12-21T19:27:35.000Z",
      "variants": [
        {
          "headline": "Software Development | Apsy | United States",
          "subhead": "Apsy is a software development startup that helps small businesses, startups, and entrepreneurs build their custom apps at the lowest cost, highest quality, and fastest speed.",
          "observed_at": "2020-12-21T19:27:35.000Z",
          "evidence": "https://web.archive.org/web/20201221192735/https://www.apsy.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Software Development | Apsy | United States",
      "subhead": "Apsy is a software development startup that helps small businesses, startups, and entrepreneurs build their custom apps at the lowest cost, highest quality, and fastest speed.",
      "from": "2020-12-21T19:27:35.000Z",
      "to": "2020-12-21T19:27:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20201221192735/https://www.apsy.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-12-21T19:27:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T19:56:07.000Z",
      "variants": [
        {
          "headline": "Apsy | Intelligent Mobile & Web App Development",
          "subhead": "Native Apps via Machine Programming. Machines Do It Better.",
          "observed_at": "2021-07-27T07:52:31.000Z",
          "evidence": "https://web.archive.org/web/20210727075231/https://www.apsy.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Apsy | Intelligent Mobile & Web App Development",
          "subhead": "Native Apps via Machine Programming. Machines Do It Better.",
          "observed_at": "2022-05-19T15:17:13.000Z",
          "evidence": "https://web.archive.org/web/20220519151713/https://apsy.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Apsy | Intelligent Mobile & Web App Development",
          "subhead": "Native Apps via Machine Programming. Machines Do It Better.",
          "observed_at": "2022-07-01T19:56:07.000Z",
          "evidence": "https://web.archive.org/web/20220701195607/https://apsy.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Apsy | Intelligent Mobile & Web App Development",
      "subhead": "Native Apps via Machine Programming. Machines Do It Better.",
      "from": "2021-07-27T07:52:31.000Z",
      "to": "2022-07-01T19:56:07.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20220701195607/https://apsy.io/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "from": "2021-07-27T07:52:31.000Z",
          "to": "2022-07-01T19:56:07.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-02-24T00:51:18.000Z",
      "variants": [
        {
          "headline": "The First AI-Driven App Builder",
          "subhead": "Apsy is the first online no code generative AI powered app builder that simplifies app building. Use our AI app maker to create apps.",
          "observed_at": "2024-02-24T00:51:18.000Z",
          "evidence": "https://web.archive.org/web/20240224005118/https://www.apsy.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The First AI-Driven App Builder",
      "subhead": "Apsy is the first online no code generative AI powered app builder that simplifies app building. Use our AI app maker to create apps.",
      "from": "2024-02-24T00:51:18.000Z",
      "to": "2024-02-24T00:51:18.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240224005118/https://www.apsy.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-02-24T00:51:18.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-25T09:04:00.000Z",
      "variants": [
        {
          "headline": "Redefining Software Creation for Everyone",
          "subhead": "Apsy is the first online no code generative AI powered app builder that simplifies app building. Use our AI app maker to create apps.",
          "observed_at": "2024-09-05T05:13:09.000Z",
          "evidence": "https://web.archive.org/web/20240905051309/https://www.apsy.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Redefining Software Creation for Everyone",
          "subhead": "Apsy is the first online no code generative AI powered app builder that simplifies app building. Use our AI app maker to create apps.",
          "observed_at": "2025-01-25T09:04:00.000Z",
          "evidence": "https://web.archive.org/web/20250125090400/https://www.apsy.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Redefining Software Creation for Everyone",
      "subhead": "Apsy is the first online no code generative AI powered app builder that simplifies app building. Use our AI app maker to create apps.",
      "from": "2024-09-05T05:13:09.000Z",
      "to": "2025-01-25T09:04:00.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250125090400/https://www.apsy.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-09-05T05:13:09.000Z",
          "to": "2025-01-25T09:04:00.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:25:14.245Z",
      "variants": [
        {
          "headline": "Your Agentic App Builder",
          "subhead": "Apsy is the first online no code generative AI powered app builder that simplifies app building. Use our AI app maker to create apps.",
          "observed_at": "2025-09-04T13:47:53.000Z",
          "evidence": "https://web.archive.org/web/20250904134753/https://www.apsy.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your Agentic App Builder",
          "subhead": "Apsy is the first online no code generative AI powered app builder that simplifies app building. Use our AI app maker to create apps.",
          "observed_at": "2026-11-06T14:25:14.245Z",
          "evidence": "https://www.apsy.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your Agentic App Builder",
      "subhead": "Apsy is the first online no code generative AI powered app builder that simplifies app building. Use our AI app maker to create apps.",
      "from": "2025-09-04T13:47:53.000Z",
      "to": "2026-11-06T14:25:14.245Z",
      "captures": 2,
      "evidence": "https://www.apsy.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-09-04T13:47:53.000Z",
          "to": "2026-11-06T14:25:14.245Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-7aa1192d05c650fa477ec359d8ed51a79db40ce5d16c7c83986b609e654bacaf:32f63d352c98b930abe8e0cc290b9daa185590cde6b65935b026e6e47114d482:repositioning",
      "before_evidence": "https://web.archive.org/web/20220701195607/https://apsy.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Apsy | Intelligent Mobile & Web App Development” to “The First AI-Driven App Builder”.",
      "between": {
        "from": "2022-07-01T19:56:07.000Z",
        "to": "2024-02-24T00:51:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20240224005118/https://www.apsy.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-7aa1192d05c650fa477ec359d8ed51a79db40ce5d16c7c83986b609e654bacaf:32f63d352c98b930abe8e0cc290b9daa185590cde6b65935b026e6e47114d482:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220701195607/https://apsy.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-07-01T19:56:07.000Z",
        "to": "2024-02-24T00:51:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20240224005118/https://www.apsy.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-32f63d352c98b930abe8e0cc290b9daa185590cde6b65935b026e6e47114d482:952c13b1a20b9f7f7d71727378fc5c50d014a672a9e5cfe7818e723196045f1d:headline:42294ad95b82fdb4",
      "before_evidence": "https://web.archive.org/web/20240224005118/https://www.apsy.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The First AI-Driven App Builder” to “Redefining Software Creation for Everyone”.",
      "between": {
        "from": "2024-02-24T00:51:18.000Z",
        "to": "2024-09-05T05:13:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20240905051309/https://www.apsy.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-1954d241563dfc6f375c789951d059f991112c2899b43d803979c007808a7b48:8ebe3965a5eb1ef45a3b2644ec6e1a66a061e86a44ccdb534b7685f2e4708f3b:headline:87ed4a69fd7bad8a",
      "before_evidence": "https://web.archive.org/web/20250125090400/https://www.apsy.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Redefining Software Creation for Everyone” to “Your Agentic App Builder”.",
      "between": {
        "from": "2025-01-25T09:04:00.000Z",
        "to": "2025-09-04T13:47:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20250904134753/https://www.apsy.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Apsy updates homepage messaging and offers free sign-up",
    "summary": "Apsy has changed its homepage headlines multiple times and introduced a free sign-up or free trial. The company’s current homepage headline is “Your Agentic App Builder”.",
    "points": [
      {
        "text": "Between July 2022 and February 2024, Apsy’s homepage headline changed from “Apsy | Intelligent Mobile & Web App Development” to “The First AI-Driven App Builder”, and a classifier read this as a repositioning.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2022 and February 2024, Apsy added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between February 2024 and September 2024, Apsy changed its homepage headline from “The First AI-Driven App Builder” to “Redefining Software Creation for Everyone”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between January 2025 and September 2025, Apsy changed its homepage headline from “Redefining Software Creation for Everyone” to “Your Agentic App Builder”.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:40:13.988Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Apsy” company record, https://startuphistory.org/c/apsy.io"
}