{
  "company": {
    "name": "Apptentive",
    "website": "https://apptentive.com/",
    "record": "https://startuphistory.org/c/apptentive.com"
  },
  "status": null,
  "history_since": "2011-07-20T01:25:49.000Z",
  "baseline": {
    "snapshot_id": "609a6f05f264ff85dd8851eccc4edd96d293215a46861746ea7e0ff548d97721",
    "observed_at": "2011-07-20T01:25:49.000Z",
    "headline": null,
    "description": "Easy feedback mechanisms for developers working on the iPhone & anything iOS. Make the best iPhone applications by communicating with your customers.",
    "evidence": "https://web.archive.org/web/20110720012549/http://www.apptentive.com:80/?",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "blocked",
  "messaging": [
    {
      "quote_observed_at": "2012-07-07T06:32:12.000Z",
      "variants": [
        {
          "headline": "Who loves you?",
          "subhead": "Easy feedback mechanisms for developers working on the iPhone & anything iOS. Make the best iPhone applications by communicating with your customers.",
          "observed_at": "2012-07-07T06:32:12.000Z",
          "evidence": "https://web.archive.org/web/20120707063212/http://www.apptentive.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Who loves you?",
      "subhead": "Easy feedback mechanisms for developers working on the iPhone & anything iOS. Make the best iPhone applications by communicating with your customers.",
      "from": "2012-07-07T06:32:12.000Z",
      "to": "2012-07-07T06:32:12.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20120707063212/http://www.apptentive.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2012-07-07T06:32:12.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2014-01-11T12:19:13.000Z",
      "variants": [
        {
          "headline": "Intercept Negative Feedback",
          "subhead": "Mobile app feedback for app developers working on iOS & Android apps. Make the best Android & iOS apps by communicating with your customers.",
          "observed_at": "2014-01-11T12:19:13.000Z",
          "evidence": "https://web.archive.org/web/20140111121913/http://www.apptentive.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Intercept Negative Feedback",
      "subhead": "Mobile app feedback for app developers working on iOS & Android apps. Make the best Android & iOS apps by communicating with your customers.",
      "from": "2014-01-11T12:19:13.000Z",
      "to": "2014-01-11T12:19:13.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140111121913/http://www.apptentive.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-01-11T12:19:13.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2015-01-01T05:39:05.000Z",
      "variants": [
        {
          "headline": "Apps need love too.",
          "subhead": "Mobile app feedback for app developers working on iOS & Android apps. Make the best Android & iOS apps by communicating with your customers.",
          "observed_at": "2015-01-01T05:39:05.000Z",
          "evidence": "https://web.archive.org/web/20150101053905/http://www.apptentive.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Apps need love too.",
      "subhead": "Mobile app feedback for app developers working on iOS & Android apps. Make the best Android & iOS apps by communicating with your customers.",
      "from": "2015-01-01T05:39:05.000Z",
      "to": "2015-01-01T05:39:05.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150101053905/http://www.apptentive.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-01-01T05:39:05.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-07-09T23:36:44.000Z",
      "variants": [
        {
          "headline": "Listen to, engage with, & retain your mobile customers",
          "subhead": "Listen to, engage with, and retain your mobile customers through Apptentive's mobile customer engagement software.",
          "observed_at": "2016-07-09T23:36:44.000Z",
          "evidence": "https://web.archive.org/web/20160709233644/http://www.apptentive.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Listen to, engage with, & retain your mobile customers",
      "subhead": "Listen to, engage with, and retain your mobile customers through Apptentive's mobile customer engagement software.",
      "from": "2016-07-09T23:36:44.000Z",
      "to": "2016-07-09T23:36:44.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160709233644/http://www.apptentive.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-07-09T23:36:44.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-01-04T01:59:53.000Z",
      "variants": [
        {
          "headline": "Build a brand your customers love",
          "subhead": "Build a brand your customers love with Apptentive's in-app messaging, native surveys, customer feedback, ratings prompts, and customer support.",
          "observed_at": "2018-01-04T01:59:53.000Z",
          "evidence": "https://web.archive.org/web/20180104015953/https://www.apptentive.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build a brand your customers love",
      "subhead": "Build a brand your customers love with Apptentive's in-app messaging, native surveys, customer feedback, ratings prompts, and customer support.",
      "from": "2018-01-04T01:59:53.000Z",
      "to": "2018-01-04T01:59:53.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180104015953/https://www.apptentive.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-01-04T01:59:53.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-07-17T21:12:47.000Z",
      "variants": [
        {
          "headline": "Get actionable feedback from 100x more customers at scale with our customer feedback platform",
          "subhead": "Get actionable feedback from 100x more customers at scale. Our customer feedback platform puts mobile customer feedback at the center of your business to boost retention and drive loyalty.",
          "observed_at": "2019-07-17T21:12:47.000Z",
          "evidence": "https://web.archive.org/web/20190717211247/https://www.apptentive.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Get actionable feedback from 100x more customers at scale with our customer feedback platform",
      "subhead": "Get actionable feedback from 100x more customers at scale. Our customer feedback platform puts mobile customer feedback at the center of your business to boost retention and drive loyalty.",
      "from": "2019-07-17T21:12:47.000Z",
      "to": "2019-07-17T21:12:47.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190717211247/https://www.apptentive.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-07-17T21:12:47.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-03T06:03:19.000Z",
      "variants": [
        {
          "headline": "Customer Experience Powered by Sentiment",
          "subhead": "Apptentive helps enterprise brands measure shifts in customer emotion and take action in real-time to win back consumers and activate fans.",
          "observed_at": "2020-07-03T06:03:19.000Z",
          "evidence": "https://web.archive.org/web/20200703060319/https://www.apptentive.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Customer Experience Powered by Sentiment",
      "subhead": "Apptentive helps enterprise brands measure shifts in customer emotion and take action in real-time to win back consumers and activate fans.",
      "from": "2020-07-03T06:03:19.000Z",
      "to": "2020-07-03T06:03:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200703060319/https://www.apptentive.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-03T06:03:19.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-04-06T07:57:26.000Z",
      "variants": [
        {
          "headline": "Actionable Mobile Customer Feedback",
          "subhead": "Measure shifts in customer emotion and gather actionable feedback across your mobile customer journey.",
          "observed_at": "2022-01-17T04:12:40.000Z",
          "evidence": "https://web.archive.org/web/20220117041240/https://www.apptentive.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Actionable Mobile Customer Feedback",
          "subhead": "Measure shifts in customer emotion and gather actionable feedback across your mobile customer journey.",
          "observed_at": "2023-01-04T15:36:51.000Z",
          "evidence": "https://web.archive.org/web/20230104153651/https://www.apptentive.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Actionable Mobile Customer Feedback",
          "subhead": "Measure shifts in customer emotion and gather actionable feedback across your mobile customer journey.",
          "observed_at": "2023-04-06T07:57:26.000Z",
          "evidence": "https://web.archive.org/web/20230406075726/https://www.apptentive.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Actionable Mobile Customer Feedback",
      "subhead": "Measure shifts in customer emotion and gather actionable feedback across your mobile customer journey.",
      "from": "2022-01-17T04:12:40.000Z",
      "to": "2023-04-06T07:57:26.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20230406075726/https://www.apptentive.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-17T04:12:40.000Z",
          "to": "2023-04-06T07:57:26.000Z"
        }
      },
      "current": true
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  ],
  "changes": [
    {
      "n": 1,
      "id": "page-609a6f05f264ff85dd8851eccc4edd96d293215a46861746ea7e0ff548d97721:630e9e7afb1fff2c644984946ab10e62d01f9159dea9d1873a8ee33fc4dd15e2:headline:e29fec91a42fb0de",
      "before_evidence": "https://web.archive.org/web/20110720012549/http://www.apptentive.com:80/?",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “App-ten-tive:” to “Who loves you?”.",
      "between": {
        "from": "2011-07-20T01:25:49.000Z",
        "to": "2012-07-07T06:32:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20120707063212/http://www.apptentive.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-630e9e7afb1fff2c644984946ab10e62d01f9159dea9d1873a8ee33fc4dd15e2:0184525ead9f951b4e57a7bc9efe2631f2d993084c5bded37ff7c8462246b228:headline:37e5c4aaf5d4ba73",
      "before_evidence": "https://web.archive.org/web/20120707063212/http://www.apptentive.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Who loves you?” to “Intercept Negative Feedback”.",
      "between": {
        "from": "2012-07-07T06:32:12.000Z",
        "to": "2014-01-11T12:19:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20140111121913/http://www.apptentive.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-630e9e7afb1fff2c644984946ab10e62d01f9159dea9d1873a8ee33fc4dd15e2:0184525ead9f951b4e57a7bc9efe2631f2d993084c5bded37ff7c8462246b228:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20120707063212/http://www.apptentive.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2012-07-07T06:32:12.000Z",
        "to": "2014-01-11T12:19:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20140111121913/http://www.apptentive.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-0184525ead9f951b4e57a7bc9efe2631f2d993084c5bded37ff7c8462246b228:fb73c20a21172a45ba65857a7ee7af2f2446b6de69beeb16fcf153ee70b825eb:headline:f349f112f86e4795",
      "before_evidence": "https://web.archive.org/web/20140111121913/http://www.apptentive.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Intercept Negative Feedback” to “Apps need love too.”.",
      "between": {
        "from": "2014-01-11T12:19:13.000Z",
        "to": "2015-01-01T05:39:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20150101053905/http://www.apptentive.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-fb73c20a21172a45ba65857a7ee7af2f2446b6de69beeb16fcf153ee70b825eb:0db48a5bd90edb4ae96657726dec0802865165bebdb2571d886501ef56b4cc10:headline:90c61ad1478d01ac",
      "before_evidence": "https://web.archive.org/web/20150101053905/http://www.apptentive.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Apps need love too.” to “Listen to, engage with, & retain your mobile customers”.",
      "between": {
        "from": "2015-01-01T05:39:05.000Z",
        "to": "2016-07-09T23:36:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20160709233644/http://www.apptentive.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-0db48a5bd90edb4ae96657726dec0802865165bebdb2571d886501ef56b4cc10:579e36e2bc4013bc59c8e6882f4341dbb15f0faeab5c6986b75691afe8f6424e:headline:faf5a8c4a1033702",
      "before_evidence": "https://web.archive.org/web/20160709233644/http://www.apptentive.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Listen to, engage with, & retain your mobile customers” to “Build a brand your customers love”.",
      "between": {
        "from": "2016-07-09T23:36:44.000Z",
        "to": "2018-01-04T01:59:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20180104015953/https://www.apptentive.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-579e36e2bc4013bc59c8e6882f4341dbb15f0faeab5c6986b75691afe8f6424e:25894c429680d4c6fd51f2d1874552480f2d3fe0bb237d5052040b6ca5a4040e:headline:7b58c42c27484ed8",
      "before_evidence": "https://web.archive.org/web/20180104015953/https://www.apptentive.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build a brand your customers love” to “Get actionable feedback from 100x more customers at scale with our customer feedback platform”.",
      "between": {
        "from": "2018-01-04T01:59:53.000Z",
        "to": "2019-07-17T21:12:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20190717211247/https://www.apptentive.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-579e36e2bc4013bc59c8e6882f4341dbb15f0faeab5c6986b75691afe8f6424e:25894c429680d4c6fd51f2d1874552480f2d3fe0bb237d5052040b6ca5a4040e:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20180104015953/https://www.apptentive.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2018-01-04T01:59:53.000Z",
        "to": "2019-07-17T21:12:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20190717211247/https://www.apptentive.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "classifier-25894c429680d4c6fd51f2d1874552480f2d3fe0bb237d5052040b6ca5a4040e:1ded8e066b9304671b436bcced39320abe70e5f4888aea4f3b09baef26e7bb79:repositioning",
      "before_evidence": "https://web.archive.org/web/20190717211247/https://www.apptentive.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Get actionable feedback from 100x more customers at scale with our customer feedback platform” to “Customer Experience Powered by Sentiment”.",
      "between": {
        "from": "2019-07-17T21:12:47.000Z",
        "to": "2020-07-03T06:03:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20200703060319/https://www.apptentive.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 10,
      "id": "page-1ded8e066b9304671b436bcced39320abe70e5f4888aea4f3b09baef26e7bb79:fc91a1c29f0cd0ca27fd5fcf2a26d7751f5be9c7fe02ac1ab02a86b6a3c6e75a:headline:6d226b7e12d1283a",
      "before_evidence": "https://web.archive.org/web/20200703060319/https://www.apptentive.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Customer Experience Powered by Sentiment” to “Actionable Mobile Customer Feedback”.",
      "between": {
        "from": "2020-07-03T06:03:19.000Z",
        "to": "2022-01-17T04:12:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20220117041240/https://www.apptentive.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-1ded8e066b9304671b436bcced39320abe70e5f4888aea4f3b09baef26e7bb79:fc91a1c29f0cd0ca27fd5fcf2a26d7751f5be9c7fe02ac1ab02a86b6a3c6e75a:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20200703060319/https://www.apptentive.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2020-07-03T06:03:19.000Z",
        "to": "2022-01-17T04:12:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20220117041240/https://www.apptentive.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 12,
      "id": "page-fc91a1c29f0cd0ca27fd5fcf2a26d7751f5be9c7fe02ac1ab02a86b6a3c6e75a:15cef84b681db613ecb7fa947565a56e295d0fd5944e841398484410da676e92:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20220117041240/https://www.apptentive.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2022-01-17T04:12:40.000Z",
        "to": "2023-01-04T15:36:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20230104153651/https://www.apptentive.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": {
    "headline": "Apptentive emphasizes mobile customer feedback and demo-led access",
    "summary": "Apptentive’s messaging highlights mobile customer feedback and sentiment, while access has shifted from free sign-up to demo-only. The company also removed public pricing and added a careers page at earlier points.",
    "points": [
      {
        "text": "Between July 2020 and January 2022, Apptentive changed its homepage headline to “Actionable Mobile Customer Feedback” and added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          10,
          11
        ]
      },
      {
        "text": "Between January 2022 and January 2023, Apptentive dropped its free sign-up; visitors were asked to book a demo.",
        "kind": "fact",
        "changes": [
          12
        ]
      },
      {
        "text": "Between January 2018 and July 2019, Apptentive changed its homepage headline to “Get actionable feedback from 100x more customers at scale with our customer feedback platform” and removed its pricing page link.",
        "kind": "fact",
        "changes": [
          7,
          8
        ]
      },
      {
        "text": "Between July 2012 and January 2014, Apptentive added a careers page.",
        "kind": "fact",
        "changes": [
          3
        ]
      }
    ],
    "written_at": "2026-11-07T20:59:34.796Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Apptentive” company record, https://startuphistory.org/c/apptentive.com"
}